What You Should Know About Measuring Your Mobile App
With an explosion in mobile application marketplaces (more than 600,000 apps on Google Play at the time of writing) and a shift in focus to mobile (more than 80 percent of marketers are planning to increase emphasis in mobile initiatives in 2013, according to recent research Google conducted with ClickZ), measuring mobile is more important now than ever. What exactly should you be measuring to understand the success of your application and improve results?...
Adam Singer | Strategies |      
What's More Local Than Weather?
As we continue to explore the idea of local and the impact of local (both proximity and relevance), I've started thinking about the things that are most local to individual consumers. A few things jumped to my mind: My family and friends. The interests, location, desires, and interactions with my family as well as friends can greatly shape how I am feeling, what I am thinking about, how I spend my time, and what is important to me. This differs greatly...
Jason Burby | Local |
Big Data and the Marketing Organization
How would you like to increase operating margins by 60 percent? Or add millions in new value from existing and new customers? Yes, me too. All we have to do is capture, analyze, and utilize all the digital data that we have! Unfortunately, we are drowning in data. Information is being created at a staggering speed. Every time any of us upload an image to Facebook, pay a toll electronically, download a document from a website, buy something online, or swipe...
Stephanie Miller | Marketing Automation |
Pinterest: 5 Tactics for This Visual Social Media Mecca
Set marketing objectives for your Pinterest activity, know your audience, show your 360-degree brand, create a content marketing strategy, and measure results.
Heidi Cohen | Actionable Analysis | Print version AOL Pushes New Devil Units for Specific Brand Verticals
Project Devil 2 features templates with applications tailored to specific verticals like retail, entertainment, consumer-packaged goods, finance, automotive and travel.
Matt Kapko | Display Advertising | Print version Taming the Wild West: 7 Trends Uncovered With Big Data
Marketers need to embrace data as a genuine revenue-driving asset to improve brand loyalty, consumer experience, and the bottom line.
Sandro Catanzaro | Display Advertising | Print version Quality Assurance: It's a Dirty Job, but Somebody's Got to Do It
A solid proofing and quality assurance process is critical to making sure that your email marketing supports your business goals and presents your company's best face to the world.
Jeanne Jennings | Email Marketing | Print version DailyCandy's Boots Get Dirty with Custom Sorel Campaign
Branded content campaign for Sorel boots on fashion site DailyCandy has generated 74,000 impressions on Twitter for the #getyourbootsdirty hashtag and phrase.
Joan Voight | Social Media | Print version Facebook Gifts Could Steal Search Dollars From Google
More than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts service.
Kate Kaye | Social Media | Print version Google Launches Retargeting for Search Ads
Google is now enabling a common display targeting method for search ads.
Ted Rooke | Data-Driven Marketing | Print version Men Cost Less to Reach With Facebook Ads, Click More
Though more women are on Facebook, marketers allocate more budget targeting men, who see more ads, click more, and cost less.
Miranda Miller | Social Media | Print version Cirque du Soleil Bets on Facebook for Vegas Show Sales
The Las Vegas show company is shifting money away from traditional channels to social, and plans to run most of its fall campaign on Facebook, replicating similar promotions and discounts for early purchases.
Matt Kapko | Social Media | Print version 5 SEM Assets You Aren't (but Should Be) Using
Are you fully leveraging all your SEM, social media, and online targeting assets?
Kevin Lee | Paid Search | Print version |
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