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Wednesday, October 10, 2012
Facebook Improves Open Graph To Boost App Engagement
Facebook's open graph technology is a powerful tool, when used intelligently. The social network has tried to steer application developers to use open graph more efficiently, drawing users to engage more. Facebook points out that apps that publish stories via open graph have a 50 percent higher click-through rate than similar stories that aren't pushed through this technology. Facebook Product Engineer Henry Zhang noted that the site has tweaked open graph a... read more>>
Netflix CEO Reed Hastings Remains On Facebook Board After Leaving Google's
Netflix CEO Reed Hastings announced that he would leave the board of directors at Google, in an effort to cut back on outside board seats, but he still has plenty of time for Facebook. Silicon Alley Insider reported that Netflix Chief Communications Officer Jonathan Friedland confirmed that the only board of directors Hastings was leaving was that of Google, meaning that he will remain aboard at the social network. His decision to remain... read more>>
INFOGRAPHIC: Facebook At 1 Billion
Facebook announced last week that it reached 1 billion users - roughly one-seventh of the worldwide population - all of whom are sharing photos, posting stories, and making friends. There's an incredible history recorded on Facebook, one that Mashable's Chris Taylorquantified in a fascinating infographic. Taylor did some research, finding out that since Facebook's inception, there have been 219 billion photos uploaded, 17 billion location-tagged posts, and 140.3 billion total friendship connections: On... read more>>
Facebook Marketing Platform 8thBridge Graphite Gets New Features
Social commerce firm 8thBridge released new features for its 8thBridge Graphite social commerce platform Wednesday, including a shopping experience that mirrors Pinterest. New features of 8thBridge Graphite include: Curation & Discovery: Users of Facebook and other social networks can now create boards or collections of their favorite items directly on brands' websites, and their boards and collections can be shared on their Facebook timelines, news feeds, and tickers, as well as viewed by... read more>>
Old Navy Thanks 5 Million Facebook Fans With A Personalized Touch
Clothing retailer Old Navy thought of a creative way to reward its Facebook fans, who recently hit the 5 million mark. To do so, ad agency CP+B made the fans part of the celebration, having many of them hold up a giant coupon barcode in an aerial photograph. To pull this off, CP+B brought together hundreds of people - many of whom are Facebook fans of Old Navy - holding colorful props... read more>>
British Man's Post On Bodyform Facebook Page Goes Viral
There's no telling what will go viral on Facebook these days -- even a rant on the page for Bodyform, a brand of sanitary napkins, by a British man. The Daily Dot reported on the post by Richard Neill, which was published Monday and had totaled 78,920 likes and 3,315 comments at the time of this post. Neill posted on the Bodyform page (unedited): As a child I watched your advertisements with interest as... read more>>
Facebook Testing Different Logout Pages
Facebook is testing different versions of the pages users see when they log off the social network, to go along with the logout ads it initially announced in February. TechCrunch was the first to report on the test of logout pages, and the social network confirmed the test to the blog, verifying that the images were real and issuing its boilerplate response: We are constantly testing new products and features across the site.... read more>>
'Friday Night Lights' Motto Shines On Mitt Romney's Facebook Page
"Clear eyes. Full hearts. Can't lose." Readers may remember this motto from former NBC hit series "Friday Night Lights," but it has also found a home on the Facebook page of Republican presidential nominee Mitt Romney. The Hill's Twitter Room blog reported that the cover image on Romney's Facebook page is now a photo depicting the back of a person standing in the rain, with the motto used by the TV show's... read more>>
More Details Emerge On Communications Between Facebook, SEC Prior To IPO
The name Barbara C. Jacobs may not ring a bell for most readers, but the name of the assistant director for corporation finance at the Securities and Exchange Commission is definitely a familiar one in the offices of Facebook Chief Financial Officer David Ebersman and Fenwick & West, the social network's law firm, as she and her staff were responsible for vetting the company's initial public offering filing. Bloomberg published a detailed... read more>>
Facebook To Release Third-Quarter Results Oct. 23
Facebook announced that it will present its financial report for the third quarter Oct. 23. Much has changed since Facebook's second-quarter report July 26, when the company reported that it lost $156 million in that time frame, despite an increase in revenue. What will Co-Founder and CEO Mark Zuckerberg say about Facebook's progress over the past three months? Facebook will host a conference call to discuss the results at 2 p.m. PT... read more>>
Sports Fans On Facebook Can Put Their (Virtual) Money Where Their Mouths Are With Fanhood
By their very nature, sports are social, and social applications developer Fanhood officially launched a new social gaming platform on Facebook Tuesday aimed at allowing fans of all major professional and college sports to experience the games together. Using virtual currency only, Fanhood users can engage with their fellow sports fans via friendly wagers, challenges, pools, trivia games, and other competitions. Fanhood had more than 40,000 registered users for its pre-launch beta test,... read more>>
Facebook Usage Can Curb Spread Of Sexually Transmitted Infections
Facebook can do many things, even help prevent the spread of sexually transmitted infections. A new study from the University of Colorado, published in the American Journal of Preventative Medicine, took a group of Facebook users aged 18 to 24 to see if receiving updates from a sexual health-based page or posting content to a news page made them more likely to wear condoms. The results were encouraging. When the participants were... read more>>
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