Fellows- How to Succeed with Give to Get - 10/9/2012

Give to Get Marketing PowerTips Newsletter Today's PowerTips Article: How Can the Give to Get Approach Help You To Increase Your Sales? by Joe Gracia www.givetogetmarketing.com ================================================= Hello Fellows ================================================= ---------------------------------------------------------- Joe, I really enjoy your newsletter, and I'm seriously considering getting your Give to Get Marketing course. Before I do, can you tell me if your Give to Get approach is all about giving away free gifts to people, and if it is, how will that help me increase my sales? James -- Boulder City, NV ---------------------------------------------------------- Dear James, Thanks so much for your note, and the opportunity to answer your question. No, our Give to Get Marketing approach is not about giving away free gifts to people. When we talk about 'Give to Get' we're talking about a powerful psychological concept that helps to attract unlimited prospects to your business, and then helps to overcome their natural skepticism and resistance to your marketing offers, so that they become first-time customers, and then repeat, lifetime customers. Our approach has helped many of our past clients make hundreds of thousands of dollars in extra sales, millions in extra sales for others. One client grew her business from $300,000 to $1.4 million annually in just a little under three years. That's an increase of $1.1 million a year, which totals $11 million extra dollars in sales over a 10-year period. All with the help of the Give to Get Marketing approach. Simply giving away free gifts could never achieve such results. Even if your sales goals aren't that high -- perhaps you'd just like to make a few extra thousand dollars a month -- the Give to Get Marketing approach, as spelled out in our Give to Get Marketing program, can help you easily achieve that. Here's a real eye-opener; Every element within your business does one of two things. It either 'attracts' your prospects and customers closer to a sale, or it 'repels' them further away. If you don't believe that's true then consider these: -- If you only accept cash or checks, but thousands of prospects prefer to pay by credit card -- wouldn't that repel those prospects? -- If your employees answer the phone with a grunt, and a 'How dare you interrupt us?!' tone of voice -- wouldn't that repel your prospects and customers? -- If you treat your customers with respect and make them feel important when they do business with you -- wouldn't that attract them? -- If your place of business is messy and disorganized -- wouldn't that repel your prospects and customers? -- If you offer your prospects and customers excellent value for a reasonable price -- wouldn't that attract them? -- If you provide less value than your competitors but charge more -- wouldn't that repel your prospects and customers? -- If you don't offer the types of products or services that your prospects want -- wouldn't that repel them? -- If you consistently deliver your products or services late to your customers -- wouldn't that repel them? -- If you learned how to create and deliver irresistible offers to your prospects and customers -- wouldn't that attract them? Do you see the pattern here? There are literally hundreds, possibly thousands of marketing elements like these within your business that are either attracting or repelling your potential prospects and customers. Here's an Amazing Secret That Few Business Owners Realize For every one of those elements that is currently repelling your prospects and customers, you have a tremendous opportunity to increase your sales by simply replacing that repelling element with an element that attracts instead. This isn't brain surgery. Once you train your mind to see your business from the perspective of your prospects' and customers' happiness, it becomes incredibly easy to make sales and profit increasing improvements. And the improvements don't have to be mind-shattering. Even small, easy to make improvements can have a huge impact on your bottom line. My wife, and business partner, Maria, and I often take long walks at night, discussing the day, and our plans for the future. When we discuss our business, we are always looking for ways to help make our prospects and customers happier. We do that for two reasons, 1) because it gives us a great deal of satisfaction to run our business in a way that generates such good feelings, and 2) it's just good business. Every improvement we make to help our prospects and customers be happier, results in more and more income for us. People Are Attracted to People, Things and Businesses That Make Them Happy They avoid people, things and businesses that make them unhappy. This 'happy' vs 'unhappy' concept is a key component of our Give to Get Marketing strategy, and our Give to Get Marketing course. Sounds simple and obvious, doesn't it? Make your prospects and customers happier and you will sell more. Make them unhappy, and you will sell less. It's such a simple concept, but it is by no means obvious. Let's take an example we all can relate to. Imagine going out to a restaurant with the intention of having a delicious dinner and a pleasant evening. But when you arrive at the restaurant, the hostess is nowhere to be found, and two waitresses are chatting nearby, oblivious to your presence. You patiently wait, and wait, and wait. After 7 minutes you interrupt the waitresses to ask if there is a hostess available to seat you. One of the waitresses rolls her eyes and reluctantly shuffles off to see if she can find the hostess. Finally, the hostess arrives, without an apology, grabs two menus and snaps, 'Follow me!' When you arrive at your table it is right next to the noisy kitchen door. Your hostess tosses the menus on your table and keeps walking. Okay, how would you feel? Happy, or unhappy? Obviously, this evening is not starting out on a happy note. At this point what are the chances that you are going to enjoy your meal no matter how good it is. How many people will you be recommending this restaurant to? Think this is an exaggeration? I wish it was, but unfortunately, it's very common. In fact, this was the exact experience Maria and I had at a restaurant we ate at while on a recent vacation. Needless to say, we will never return. By the way, there weren't many patrons in the restaurant when we were there. Gee, I wonder why? Okay, that was an obvious example of poor customer service, but, it doesn't have to be that bad to repel a prospective customer. In business, the little things mean a lot. In our next issue we'll share more examples of elements that may be repelling your prospects and customers, and the kind of elements you could be using to attract more happy customers. ================================================= Profit Today with These Featured Resources --------------------------------------------------------------------------------------- Start Attracting Customers Like a Magnet. Perfect for service or product-based businesses -- Tupperware, Mary-Kay, dog grooming, plumbing, insurance, real estate, therapy, medical, retail, consulting, counselors, etc. The Give to Get Marketing Solution works for any type of business. http://www.givetogetmarketing.com/marketingsolution-ez.html --------------------------------------------------------------------------------------- Finally! An Affordable and Easy to Use Filing System for Your Home Are you drowning in the endless stream of bills, warranties, receipts, important documents, user manuals, bank statements, letters, promotions, insurance papers, employment and medical information, school papers, etc.? Now you can easily gain total control of your vital paper information -- instantly, easily and happily-- with My Oh- So-Organized Filing System. http://www.givetogetmarketing.com/filing.html --------------------------------------------------------------------------------------- Finally, You Can Pay Off All Your Bills...Without Pinching Pennies or Cutting Your Spending It's true, and it's easier than you think. I highly encourage you to visit my friend Leo's web site to find out how you can do just that. He offers the best program I've seen to help you say goodbye to your money worries--forever. Visit: http://www.leoquinn.com/cmd.php?af=250436 P.S. Visit today to find out how you can get 7 extra special bonuses with Leo's program that are not normally available! ================================================= If you have any comments you'd like to share about this article, just hit reply and send me an email. Until next time, we wish you the very best marketing success. Joe Gracia Give to Get Marketing http://www.givetogetmarketing.com --------------------------------------------------------------------------------------- About the Author: Copyright 2000-2011 Joe Gracia. All rights reserved. Joe Gracia is small business marketing expert with over 30-years of hands-on experience. You can get hundreds of marketing tips at his www.givetogetmarketing.com web site, or sign up for this Give to Get PowerTips Newsletter at www.givetogetmarketing.com/free-ezine.html --------------------------------------------------------------------------------------- ******************************************************************* Contact Information: Contact information is available at the following URL. http://www.givetogetmarketing.com/contact.html Privacy Policy: We never rent, trade or share your address with anyone for any reason whatsoever. You'll never get an unsolicited e-mail from a stranger as a result of joining our newsletter. How Did You Join Our Group? You signed up to receive our Idea-Kit and/or our Newsletter at our Give to Get Marketing Web site. http://www.givetogetmarketing.com We never add names to our group unless you have voluntarily opted in. You Subscribed As: Fellows rssb3@3xchange.info To Change Your Name or E-Mail Address: To change your name or to add your name, so that we can automatically personalize these newsletters, or to change your e-mail address, simply click the link at the bottom of this e-mail then click Change Options. Want to Receive This Newsletter? If you received this newsletter from a friend and you'd like to begin receiving your own copy, simply go to the following URL. http://www.givetogetmarketing.com/free-ezine.html *******************************************************************

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