The 6 most important social media analytics

October 10, 2012 Issue Subscribe | View online The 6 most important social media analytics By Lisa Wehr To get a handle on what's working within social initiatives, there are several metrics that will help you the most. Here they are. Social video secrets for the TV-obsessed agency With Jonathan Sackett If you're approaching social video from a TV-centric model, you're wasting your money. Ogilvy & Mather's managing director of content explains the key differences and gives critical advice. The problem with click-based attribution By Yair Halevi True value measurement requires flexible attribution modeling combined with control-group analysis. Here's why last-click attribution is insufficient, particularly for video. 7 customer retention tips for sales managers By Brandon Balsley Achieving true customer satisfaction requires much more than a good product and a sound process. To avoid losing valuable customers, here's what every sales team should know. Blog Posts Exclusively for the Affluent: The Sheer Numbers, Sharing and Look-alikes Now Cut the Mustard on Facebook By Skip Brand Social media is going upscale. I've seen evidence of this trend for about six months now, but now I have a brand that says more than I ever could. It's Grey Poupon. Today, if I was feeling a little trashy with my verbiage and posted something on... How Far Do You Go For the Sale? Literally By Marc Mallett Using some of my commuting time on the Metro North I started thinking about how far I actually travel in a year in the pursuit of digital advertising budgets in the New York market. I decided to focus solely on New York instead of factoring Boston... Where Mobile is Going in 2013: Five Trends To Watch By Miles McNamee Mobile technology has entered every aspect of our professional and personal lives. Its impact on publishing and all media is irrefutable and irreversible, so much so that the chances are good that you are reading this article on a smartphone or hand... Marketing cartoon: Only Santa stays the same By Dan Darnell Just like the grandma who's given you a two-sizes too small handmade sweater every year since you were fifteen, personalization based on the past fails to capture who we are as humans: always... Cover Stories 3 brands that are innovating on YouTube 4 bad seller behaviors that need to end Shady brand tactics that work The laziest brand posts on Facebook 5 reasons to redesign your website Latest Jobs Digital Media Supervisor Media Planner West Coast Account Executive Head of Technology - digital media Director, Social Media More jobs >> Upcoming Summits Breakthrough Summit Oct 14-17, 2012 , Austin, TX Agency Summit Dec 2-5, 2012 , Scottsdale, AZ Full calendar >> Special Feature

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