3 brands that are innovating on YouTube

October 9, 2012 Issue Subscribe | View online 3 brands that are innovating on YouTube By Drew Hubbard Even though you don't have big bucks to spend on a glitzy video production, you can still make your YouTube channel a fun and engaging hub. Go ahead and steal these interactive ideas from top brands. A sure-fire way to boost engagement (seriously) By John Capano In today's age of media immersion, engagement continues to be one of the biggest challenges for advertisers. Here's how to capture consumer attention with value-exchange advertising. 3 campaigns that outgrew themselves With Ian Wolfman These companies went beyond product marketing to make real-world changes -- like rewriting the Olympics rulebook! And the brand benefits were real. Learn more. Blog Posts Buyers and sellers weigh in on RTB and its future By Kyle Montero According to a Casale Media survey, more than half of advertisers and publishers participate in real-time bidding. As a result, RTB and private ad exchanges are expected to grow considerably over the next year. However, this growth may be stifled by... Moderating the electorate: How broadcasters can play fair with user-generated content By Tamara Littleton Historically, it's been the TV debates that have had a big say on who makes it to the White House. But this year we're seeing campaigns fought online like never before -- the internet and social media platforms have become key political battlefields. And... Making Your Logo Multi-Channel Friendly By Jessica Sanders In our ever-evolving world, it’s now more important than ever that your brand can be successfully expressed across a variety of channels. Whether you’re handing out water bottle promo items, blasting out email campaigns, or building your mobile... Cover Stories 4 bad seller behaviors that need to end Shady brand tactics that work The laziest brand posts on Facebook 5 reasons to redesign your website Social media tools for the smart agency Latest Jobs Digital Media Supervisor Media Planner West Coast Account Executive Head of Technology - digital media Director, Social Media More jobs >> Upcoming Summits Breakthrough Summit Oct 14-17, 2012 , Austin, TX Agency Summit Dec 2-5, 2012 , Scottsdale, AZ Full calendar >> Special Feature

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