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Monday, October 08, 2012
Younger Users Flock To Facebook Mobile; Android Tops Apple In Worldwide Usage
It's well-known that more people are accessing Facebook on mobile devices, and the trend is definitely not lost among the site's younger users. According to a study fromMacquarie Research, 56 percent of users between ages 15 and 25 surveyed said they check Facebook from their phones, up from 24 percent last year.Macquarie feels that this could rise to 70 percent next year. The study picked out users between 15 and 25, feeling... read more>>
Facebook Files Amended Settlement In Sponsored Stories Suit
After the rejection of its original settlement proposal in a lawsuit over the use of users' images in sponsored stories by U.S. District Court Judge Richard Seeborg in August, the social network filed an amended settlement Friday, in which affected users will actually receive some of the funds, albeit not much. InformationWeek reported that the amended settlement provides for one-time cash payments of $10, or, if more than 1 million Facebook users... read more>>
Facebook Launches Collections, Allowing People To Buy Items Pictured
How many times have you seen a brand share an image of something that you'd like to buy? Facebook is taking a step toward closing that loop with Collections, allowing users to not only like, but collect, want, or buy products that brands share through images on the social network. The site is testing Collections with certain retailers:Pottery Barn, Wayfair, Victoria's Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com. In addition to... read more>>
Rihanna Tops Eminem For Most Facebook Likes
Move over, Eminem: Rihanna just claimed the top spot on the list of Facebook likes for celebrities, according to Starcount data released to Mashable. The top 10 celebrities in terms of Facebook likes as of this past Saturday, via Starcount: Rihanna 61,588,132 Eminem 61,240,481 Shakira 54,818,588 Lady Gaga 53,211,899 Michael Jackson 51,917,680 Cristiano Ronaldo 49,732,542 Katy Perry 47,742,733 Justin Bieber 46,731,510 Linkin Park 45,265,801 Akon 41,824,062 Readers: Were you surprised by any of the top 10? Image courtesy of Rihanna's Facebook page.... read more>>
Australian Prime Minister Julia Gillard Attacked During Facebook Q&A
The land down under continues to have its issues with Facebook, as a question-and answer-session on the social network with Prime Minister Julia Gillard, which was supposed to focus on education, instead turned ugly. Sky News reported that Gillard's staff was forced to remove offensive comments, including: Calling her a slut. Asking how her father, who died last month, was. "Get my dinner ready." Asking her if her "pubes" were as "radiant, shiny, and glorious" as... read more>>
Facebook Teams Up With Google, Microsoft, Others To Create WebPlatform.org, A Developer Support Hub
Facebook may have a tricky relationship with HTML5, but it still wants developers all over the Web to learn how to use it efficiently. The social network recently partnered with Web giants such as Microsoft, Google, and Adobe to form WebPlatform.org - a one-stop shop for information and support regarding HTML5, CSS, Canvas, and several other platforms. WebPlatform.org is a partnership between several major Internet players: W3C, Adobe, Facebook, Google, Microsoft, Hewlett-Packard,... read more>>
Facebook Halving Credit Line, Extending Term
Facebook is tweaking its credit line due to a reduction in its potential tax liability, halving the total to $1.5 billion from $3 billion, but extending its term to three years from one year, according to reports. Bloomberg reported that a source familiar with the transaction shared the news about the reduction and extension, adding that spokespeople for Facebook and banks involved in the financing -- including Morgan Stanley, Goldman Sachs, and... read more>>
Facebook Urges Dismissal Of $15B Internet Tracking Lawsuit
Facebook is seeking the dismissal of a $15 billion lawsuit that accuses it of secretly tracking its users' Internet activity after they leave the social network's platform, saying that the plaintiffs failed to offer specific examples of how they were harmed by its alleged actions. Bloomberg reported that the suit, filed in the U.S. District Court for the Northern District of California, in San Jose, consolidated similar complaints filed on behalf of... read more>>
Study: Twitter, LinkedIn Gaining On Still-Dominant Facebook Among U.S. Work Force
Facebook is still the social network of choice among the U.S. work force, with 83 percent of respondents to a survey by social recruiting platform Jobvite having Facebook profiles, but Twitter and LinkedIn showed strong gains in 2012 versus 2011. Those Facebook, Twitter, and LinkedIn accounts are likely active, as well, as Jobvite also found that three-quarters of respondents were actively looking for or open to new jobs. The Polling Company Inc.... read more>>
Study: Brands On Facebook Fail To Take Advantage Of Consumers' Attraction To Promotions
Retailers' Facebook page administrators may want to mix in more promotions and prepare to work some off-hours during the upcoming holiday season, according to the results of a study of the digital marketing campaigns of 20 leading brands by Yesmail Interactive. Yesmail polled 500 consumers about their online and offline purchasing activity, and tracked and analyzed the digital marketing campaigns of these major brands: Amazon Apple Best Buy Crate & Barrel Dell GameStop HH Gregg JC Penney Kohl's Macy's Nordstrom Pottery Barn Rue La La Sears Sprint T-Mobile Toys... read more>>
Like Hugs? Check Out The Like-A-Hug Vest
It feels good when someone likes a comment or a video that we post, but that feeling is more internal. A group of researchers from the Massachusetts Institute of Technology developed a way for likes to become even more comforting: the Like-a-Hug vest. You probably won't find a Like-a-Hug vest in stores anytime soon, but it's an interesting concept. Each time a friend likes something you posted on Facebook, the vest will... read more>>
What Happened To Facebook Pages' Reach?
Several Facebook page managers are crying foul at decreased fan counts and lowered levels of engagement. But what's to blame? PostRocket, which helps brands manage their Facebook campaigns, addressed several rumors with its take on what's going on with EdgeRank, the Facebookalgorithm that determines what is seen and by whom. Mike Maghsoudi, PostRocket's co-founder, wrote about a few of the rumors swirling around,with regard to decreased page numbers. Maghsoudi addressed the notion... read more>>
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