Brick Marketing SEO Newsletter
www.BrickMarketing.com
| October 8, 2012 |
| SEO Tips for an E-Commerce Site With Changing Inventory |
|  Unlike an informational or lead generation business website, an e-commerce website can have thousands and thousands of pages. Product inventory is typically always changing and a product that may have been available yesterday, is no longer available today. What makes this situation tough from an e-commerce SEO perspective is that the search engines aren't indexing a website every day which means that a visitor may click on a product page only to appear at a 404 error page or a "product not found" page because the search engine hasn't yet realized that the page no longer exists.
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| 5 Tips to Keep Social Media Followers Happy |
|  Getting social media followers is really only the first step when it comes to social media marketing. The real goal is to keep your social media followers happy and engaged long after they initially click the "Follow" or "Like" button. Many brands still aren't quite sure how to do this well, and end up losing followers.
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| Should Ecommerce Sites Delete Old Facebook Posts? |
|  The other day, one of Brick Marketing's ecommerce SEO clients had a really great question about their company Facebook page that I had never really considered before. As part of their social media marketing campaign, this client routinely posts sales and promotions to their Facebook page to let their consumers know what is going on (anniversary sales, clearance items, special promotions and so forth). It's a great way to get some social signals for deep, internal product pages and drive social traffic over to their website. From an SEO perspective, this is a great tactic. However, my client brought up a good point that I thought needed to be share: should they remove old sales/promotions from their Facebook page in order to prevent confusion among their customers?
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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