4 bad seller behaviors that need to end

October 8, 2012 Issue Subscribe | View online 4 bad seller behaviors that need to end By Sean Cheyney Why does our industry still have a pervasive problem with the expectations that occur between buyers and sellers? Here are the behaviors that continue to give salespeople (and buyers) a bad name. Why email marketing is like selling Bibles By Chris Marriott Even unopened emails drive sales both online and offline, but nobody is giving them any credit. It's time for marketers to embrace the religion of attribution. 3 uses of data that win over customers By Mark Smith Want to know a secret? Customers demand personal relationships with brands. Want to know a solution? This article demonstrates how data can help cultivate those relationships. How to empower your fans to take over your advertising With Kat Smith and Tyler Milfeld In the search for the next great campaign, don't be afraid to harness magic that already exists. Here's how to get your fans to do the work for you. Blog Posts Marketing cartoon: Personalization fail By Dan Darnell The first marketoon in the "Intent to Buy" series parodies a quintessential personalization mistake that many retailers still make and one that affects our experience as consumers: using profile data to... KitchenAid's Social Media Staffer to herself: "Oh S#!T!" By David Murdico If you've ever slammed your hand in a car door, there's always that split second when you realize it's about to happen, and it's too late to stop it. I imagine that's close to what went through the mind of the guy or gal manning the Twitter helm for... The Psycho-Dynamics of Experience Design By Tony Quin For years, I have been preaching the strategy of Click/Reward. The idea is simple, every time someone clicks within a digital experience, something pleasant should happen. This idea, while perhaps intuitive, flows from a number of observations. First... Display Ad Metrics By Leslie Van Zee The basic understanding of a few of the metrics is a terrific way to improve your current and future marketing attempts. It is possible to over analyze metrics, which leads to paralysis by analysis. Simply analyze the main key metrics and bring... Whoomp! There It Is: Content Optimization's Tag Team By Mark Simpson Testing and personalization. When it comes to optimizing content, these two solutions go hand in hand. Online engagement is all the rage, and more and more CEOs cite "getting closer to their customers" as a top priority. While many new technologies... How to Think About Your Mobile Strategy By Todd Sherman In speaking with a lot of brick and mortar retailers about their mobile plans, a clear pattern has emerged. In general, there is a three-step evolution in how they are approaching the opportunity -- Create a mobile-optimized website: basically a copy of... To Be's of Social Media Engagement By Alexis Trinidad Recently, I had come across an e-book from Radian6.com, their "20 Ways to Succeed at Social Media Engagement." I'm not in any way affiliated with the website, but I found their content compelling and worth sharing. I'd like to point out some of the most... Cover Stories Shady brand tactics that work The laziest brand posts on Facebook 5 reasons to redesign your website Social media tools for the smart agency 5 digital trends you need to embrace Latest Jobs Digital Media Supervisor Media Planner West Coast Account Executive Head of Technology - digital media Director, Social Media More jobs >> Upcoming Summits Breakthrough Summit Oct 14-17, 2012 , Austin, TX Agency Summit Dec 2-5, 2012 , Scottsdale, AZ Full calendar >> Special Feature

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