10 painfully common mistakes that buyers make

October 11, 2012 Issue Subscribe | View online 10 painfully common mistakes that buyers make By Andrew Ettinger Amateur and veteran media buyers alike are guilty of committing a number of everyday blunders. Here's a rundown of the top mistakes buyers should avoid. Why publishers' ad experiences need to be more flexible By Eric Picard When new content paradigms are rolled out, new ad frameworks need to be considered as well. Here's how publishers should be thinking about the experiences on their sites. 2 ways you're killing your videos' viral potential With Mike Gaffney We can't make videos go viral, but we can easily make them fail. Eliminate these problem areas from your video strategy to increase views and shares. The Digital Dispatch: Here's the latest By iMedia Editors AOL announces a new project launch, Plink names a new CMO, and Red Door Interactive makes two new hires. Blog Posts Scale And All You Can Eat Oyster Buffet By Jon Steinberg Scale in the absence of defining scale in what is like an all you can eat buffet it sounds enticing in concept but often makes no practical sense. Worse, depending on what's on the menu, it can badly upset your stomach. For example, who would wants... Can Content Be Good For Marketing If It Isnt Original? By Jessica Doban Content marketing is the hottest buzzword in marketing, but if its not original or imaginative can it retain the heat? It would be a rather large fib to say I don't spend much time perusing the interwebs. I like to think I'm ahead of the curve, although... Five Copywriting Party-Crashers By James Trumbly When was the last time you went to a website and thought to yourself, Wow, this copywriting is really fantastic! Look at all the bullet points! Yeah, me neither. That's because good copywriting is like the lighting guy at a concert: invisible, but... 5 Video and Social Media Ideas for PR Pros By David Murdico As many PR agencies and professionals assume social media responsibilities, they're being required to have not only a strong understanding of what video and social media content is successful, but also an understanding of variables like reach... Cover Stories The 6 most important social media analytics 3 brands that are innovating on YouTube 4 bad seller behaviors that need to end Shady brand tactics that work The laziest brand posts on Facebook Latest Jobs Digital Media Supervisor Media Planner West Coast Account Executive Head of Technology - digital media Director, Social Media More jobs >> Upcoming Summits Breakthrough Summit Oct 14-17, 2012 , Austin, TX Agency Summit Dec 2-5, 2012 , Scottsdale, AZ Brand Summit Feb 3-6, 2013 , Amelia Island, FL Full calendar >> Special Feature

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