Windows Store AppsYou would think a company that considers itself good at marketing could at least name its products. There's a new entry in the Microsoft Encyclopedia of Dumb. Windows 8 'Metro' apps will now be called Windows Store apps. Maybe.

In August, Microsoft made known that 'Metro' was 'only a code name' for the new Windows 8 user interface ('Metro UI' or 'Metro-style' interface), apps (Metro apps) and the design language itself (Metro). Since then the term 'Modern UI' has been bandied about to describe the flattened, Fisher Price, pastel-coloured, Live Tiles interface and design.

Only that's not the official new name either. Journalists, sources and Microsoft staff keep referring to Metro. Confusion reigns. Read more of this post