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Tuesday, October 09, 2012
NetZero Users Can Now Share Data Over Facebook
NetZero has been an Internet pioneer since the days where it first started giving away free, ad-based Web service. Now the company is offering another unique service - giving fellow subscribers data via Facebook. NetZero, through a Facebook application, lets subscribers share 1 gigabyte of data each month to connections on the social network. If users join NetZero's 4G Data Share program, the company will give them 1 GB of data to... read more>>
Publishers Clearing House Uses Facebook To 'Give Back'
Multichannel direct-marketing outfit Publishers Clearing House announced the launch of its second "The Give Back" charitable-giving program on Facebook Tuesday, with the campaign set to run through Nov. 5. Facebook users who like the PCH Facebook page can vote once daily for three charities, with the first-place charity receiving $50,000 at the end of the campaign, $35,000 going to the second-place finisher, and $25,000 to the charity that finishes third. The three... read more>>
Thismoment Launches Newest Facebook Marketing Platform:DEC 4
Brands nowadays shouldn't just pick one channel - Facebook, YouTube, or Twitter - to promote their message, but rather embrace an integrated approach. Thismoment, a Facebook Preferred Marketing Developer, announced Tuesday the launch of DEC 4, its newest platform. DEC 4 allows brands to easily manage a consistent presence among Facebook and other social media sites. DEC 4 (Distributed Engagement Channels) is an update of Thismoment's DEC3 platform, which was used by... read more>>
Experian Marketing Services Launches Targeted Facebook Email Initiative
The Facebook custom audiences bandwagon has a new passenger, as Experian Marketing Services announced the launch of a new service to create and deliver targeted Facebook advertising via its Alchemy Social ad manager, allowing Experian CheetahMail clients to synch targeted ads on the social network with their email campaigns. The new offering from Experian Marketing Services allows marketers to match client-defined customer email addresses to Facebook, allowing them to retarget email subscribers... read more>>
UC Riverside Experiment Yields MyPageKeeper App To Battle Facebook Spam, Malware
The University of California, Riverside created a free application to detect spam and malware on users' Facebook walls, MyPageKeeper, coining a new term in the process: "socware," a combination of social malware. MyPageKeeper works by continuously scanning users' walls and news feeds, identifying socware posts, and alerting the users, and the researchers are considering allowing the app to remove malicious posts automatically at some point in the future. The app factors in the... read more>>
Facebook Customer-Care Combination: Lithium Technologies Acquires Social Dynamx
Consolidation hit the social customer-care sector Tuesday, as Lithium Technologies announced that it acquired Social Dynamx and rebranded their combined offerings as Lithium Social Web. Financial terms of the agreement were not disclosed. Lithium said it will maintain the Austin, Texas, office of Social Dynamx, and all regular employees are expected to join Lithium, including CEO Mike Betzer, who will lead Lithium Social Web and report directly to Lithium President and CEO... read more>>
How Much More Can Facebook Grow?
As you've likely heard, Facebook now has 1 billion users. Now the countdown to 2 billion can begin, but when could the social network reach that number? According to the chief technology officer of The Huffington Post, Facebook could double its membership in two years. John Pavley thinks Facebook can get to 2 billion by just 2014. However, the significant growth will also be the site's death knell. He notes that Facebook... read more>>
Facebook Posts Pack Political Punch With Four Weeks Until Election Day
Tuesday marks exactly four weeks until Election Day, and politics junkies on Facebook are taking to the social network to share and comment on the latest news and talk up Mitt Romney and President Barack Obama. Facebook lit up late Monday with news of a Pew Research Center poll that shows Romney with a four-point lead following last week's first presidential debate. Obama was up by as much as nine points in... read more>>
Lindt To Give Away 1 Million Bags Of Lindor Truffles Via Facebook
The list of coupons being offered via Facebook will get a little tastier and sweeter Tuesday, when CoupSmart powers a small giveaway by chocolatier Lindt -- that is if you consider 1 million bags of Lindor truffles to be small. Facebook users who like the Lindt page will receive access to one coupon apiece starting Tuesday, until all 1 million, and their respective bags of truffles, are all gone. CoupSmart offers several features... read more>>
Is Facebook's New Android App Almost Ready?
A while ago, Facebook announced that it will have a renewed focus on Android, as more users worldwide sign onto the site from devices using that operating system. Now there are rumblings that the new Android application could be released soon. Apparently, someone within Facebook told Engadget that the app is in its final round of testing. If we hear anything from Facebook, we will update this story. Here's the tip from... read more>>
Another Analyst Drops Facebook Target Price
Damned if you do, damned if you don't: Facebook's "aggressive" monetization efforts were the main reason cited by BTIG Analyst Richard Greenfield for lowering his firm's target stock price on the social network to $16 per share. Facebook went public May 18 at $38 per share but quickly plummeted, opening at $20.40 Monday morning and closing at the same price. According to CNET, Greenfield wrote that he expects Facebook's ad revenues to rise... read more>>
Younger Users Flock To Facebook Mobile; Android Tops Apple In Worldwide Usage
It's well-known that more people are accessing Facebook on mobile devices, and the trend is definitely not lost among the site's younger users. According to a study fromMacquarie Research, 56 percent of users between ages 15 and 25 surveyed said they check Facebook from their phones, up from 24 percent last year.Macquarie feels that this could rise to 70 percent next year. The study picked out users between 15 and 25, feeling... read more>>
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