| Accurately Evaluate the Performance of Your Marketing Efforts Evaluating the success of your marketing efforts across key performance indicators (KPIs) is essential; however, making those KPIs meaningful can be a challenge. Here are four steps that can ensure you are accurately measuring the performance of your marketing efforts. 1. Start with your business objective. Aligning with the company's overall business objectives is important in proving marketing activities have the ability to directly impact the overall performance... Amy Manus | Data-Driven Marketing |       What Brought on the Demise of 'The WELL'? When I was 13 I got a ham radio license and took to the airwaves. And while the tech was pretty cool (what teenage boy would turn down the chance to play with high voltage, hot solder, and an excuse to stay up late making odd screeching noises with equipment his parents didn't understand?), it was the thrill of sitting down, flicking a switch, and talking to someone halfway around the world that got me hooked. For a boy on a farm located in the Middle of Nowhere,... Sean Carton | Strategies | FREE Webinar: Latinosphere: Marketing to Latinos in the Age of Digital Digital marketing consultants Gustavo Razzetti and Giovanni Rodriguez will address the emerging role that Latinos are playing in the marketplace and outline the new paradigms that marketers need to consider in order to succeed. As a bonus, all registrants will receive the first digital copy of Latinosphere: Marketing to Latinos in the Age of Digital.
How to Win Friends and Influence People on the Internet
Six ways to make people like you as it applies to online.
Krista Neher | Social Media | Print version How Many Clicks to Get to the Center of An Unsubscribe?
Where or when do you start counting clicks?
Dennis Dayman | Email Marketing Optimization | Print version Valassis Facebook App Makes Coupons More Social
RedPlum Social Savings lets users print, download, and share coupon offers without leaving Facebook.
Susan Kuchinskas | Social Media | Print version Nike Hopes to #RiseAbove Twitter Clutter During US Basketball Game 2
Hashtag generated 400 tweets since Game 1.
Daniel Mickens | Social | Print version Google's Wildfire Buy Could Enhance Social Data Capabilities
Google purchased Facebook-centric social campaign management firm Wildfire.
Kate Kaye | Social Media | Print version E-Commerce Firm Accuses Facebook of Click Fraud
E-commerce store hosting firm alleges 80% Facebook ad clicks from bots.
Search Engine Watch | Social Media | Print version Omnicom Makes Global Cross-Platform Play With MediaMind
The worldwide agency is partnering with the DG-owned digital ad management firm.
Matt Kapko | Display Advertising | Print version Special Characters: A Trend or Just Trendy?
The novelty may be starting to wear off, but many brands are still consistently using special characters in their email subject lines.
Jim Davidson | B2C Email Marketing | Print version Will Latinos Keep the American Dream Alive?
The increase of Latino youth is fueling America's economic growth.
Gustavo Razzetti | Marketing to Latinos | Print version 4 Tips to Improve Conversions Through Product Recommendations
Getting the most out of your existing resources will help your business boost the overall value of a customer.
Nathan Richter | Conversion & ROI | Print version | 
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