Learn What Your Customers Want: To Connect With You!
As I sit here riding out Hurricane Isaac in New Orleans, I'm learning some valuable lessons about all of my one client's customers. Giving them what they want has become essential to getting them to return to all of our locations here in the French Quarter. It's a lot easier and cheaper for us in the hospitality industry to keep recurring customers than to acquire new ones, just like it is for any other industry. While small businesses might feel overwhelmed...
Liana Evans | Strategies |      
First Impressions Count When Job Hunting
Whether you like recruiters or not, odds are you will have to use one at some point in order to secure a job. Even those companies within the digital world that advertise direct often place a huge emphasis on using recruitment firms and trust the judgement of the consultants to understand their company culture and the type of people they prefer to employ. This is why even now after 17 years of being a recruiter I'm still amazed at the attitude of some job...
Jake Langwith | Strategies |
Romney Camp Runs #BelieveInAmerica Promo Trend on Twitter
The #BelieveInAmerica theme correlates with the Republican Party's "We believe in America" label for the final day of the Republican National Convention.
Kate Kaye | Strategies | Print version What's Next for Luxury Brands Online?
Do brands honestly expect consumers to buy when they aren't willing to put any effort into selling?
Tessa Wegert | Media Buying | Print version IAB Hobnobs at the Republican Convention
Don't expect IAB Public Policy Director Sarah Hudgins to advocate for the online ad industry's self-regulatory approach to privacy while meeting with GOP legislators here. It's about the networking.
Kate Kaye | Strategies | Print version Movies, TV, and DVDs Drive Mobile Ad Spending, Millennial Media Finds
Study finds 82 percent total increase in the amount of entertainment content accessed via mobile devices.
Susan Kuchinskas | Mobile | Print version What Every Marketer Needs to Know About Hadoop
With "big data" on everybody's lips, here's all you need to know to keep up your end of the conversation.
Jim Sterne | Verifying Business Value | Print version RNC Video: Romney's Digital Director Talks Real-Time Twitter Coordination
Zac Moffatt, digital director for the Romney 2012 campaign, spoke with ClickZ on Wednesday on the waterfront outside the Romney digital team's HQ at the Republican National Convention in Tampa.
Kate Kaye | Strategies | Print version Jonathan Adams to Lead iCrossing NA Media Practice
As iCrossing becomes a full-service digital agency, it's beefing up its media team.
Susan Kuchinskas | Agency Spotlight | Print version Romney Plans Pricey Twitter Ad Buy for Thursday
The Romney camp will be the first Presidential campaign ever to run a Promoted Trend on Thursday, when Mitt Romney will give his anticipated speech at the Republican National Convention.
Kate Kaye | Strategies | Print version RNC Video: ClickZ Chats with Chesapeake Energy About Twitter Ads
The firm and its CNG Now initiative are at the RNC promoting the benefits of using natural gas, and they're targeting convention-goers on Twitter.
Kate Kaye | Strategies | Print version RNC Speeches Reinforce #WeBuiltIt Twitter Theme
The promise of the Republican National Convention's Twitter-ready daily slogans was evident last night here in Tampa.
Kate Kaye | Strategies | Print version | 
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