5 reasons your brand doesn't need Facebook

August 29, 2012 Issue Subscribe | View online 5 reasons your brand doesn't need Facebook By Peter Platt Everybody is on Facebook, so your brand has to be there. Or does it? Consider these reasons why you might be wasting too many resources on the platform. How Google Shopping can make you more money By Michael Griffin Although free listings are going away, Google Shopping and its new revenue model will be consuming more of the search engine results pages. Here's how to invest wisely in this opportunity. Why e-tailers should care about tag management By Jon Baron Without a management system, e-commerce websites become cluttered with useless tags. Here's how e-tailers can maximize the efficiency of their websites. The missing link in your media buying By Joseph Krokus Programmatic premium buying can deliver both quality placements and efficiency. Here are the ins and outs of this relatively new strategy. Blog Posts OMG! The Impact of Social Media on the English Language By Alex Brown The English language is constantly changing to accommodate developments in technology and culture. While some words appear quickly and then fade away, others become so commonplace that they immediately become permanent fixtures of our language... Viral Video Case Study of Dollar Shave Club: What We Can Learn By Jake Larsen We've all had an idea that we want to turn into a business. Some of us have transformed that idea into action and created a business. Few of us were able to make that idea into an actual profitable business. If you have a great product or service how... Top Ten: Converse and their partner-generated content on Facebook By Doug Schumacher Everyone knows Converse customers get creative with their shoes. This post shows how they can take that creativity and transfer it over to a partner brand. This works out great for everyone involved. The partner, Stussy, gets to put their brand in... Cover Stories iMedia's Top 10 Hottest Digital Marketers of 2012 4 broken promises agencies make to brands 4 reasons Facebook ads flop 9 radical technologies transforming digital marketing How your brand is abusing social networks Latest Jobs Senior Director Ad Operations - roll your sleeves up Inside Sales Manager Marketing Digital Product Manager Sr (or Job Family (Technical Product Manager Sr)-53776 Manager of Backlist Marketing VP Ad Ops - digital media agency More jobs >> Upcoming Summits Brand Summit Sept 9-12, 2012 , Coronado, CA Breakthrough Summit Oct 14-17, 2012 , Austin, TX Agency Summit Dec 2-5, 2012 , Scottsdale, AZ Full calendar >> Special Feature Jessica Bowman, CEO of SEOinhouse Gurbaksh Chahal, Founder and CEO, Radium One Natalie Cupps, VP Digital Marketing and Sales, LACED Agency Rebecca Denison, Senior Social Media Analyst, Digitas Sheldon Gilbert, Founder and CEO, Proclivity Systems Rei Inamoto, Global Director, AKQA Joshua March, Co-founder and CEO, Conversocial Mihael Mikek, CEO and Co-Founder, Celtra Stephanie Shkolnik, Social Media Director, Digitaria Dana Todd, SVP of Marketing and Business, Performics We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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