So How'd We Do? Revisiting 'The Digital Olympics'
Just prior to the Olympics, I wrote a piece for this column titled, "The Digital Olympics." The story generated a great response and several people asked me to do a follow-up at the close of the Games. So here we go. Because I can't help myself, I'm awarding medals. Twitter Twitter was the primary Olympics platform and the biggest social story. A mere stripling at the 2008 Games, there were more tweets in a single day in London than during the entire Beijing...
Andrew Solmssen | Strategies |      
5 Reasons SEM Agencies Should Do Social and SEO
The evolution of social media advertising and earned social media has several factors that make the expertise of the SEM and SEO agency and team relevant to social media.
Kevin Lee | Paid Search | Print version Why Vendors Need Better Targeted Marketing
When you market are you doing it in a format that shows off your strengths and uniquely represents your services?
Jack Aaronson | ROI Marketing | Print version Moms Get Smart About Smartphones for Back-to-School
But will marketers make the grade?
Anna Bager | Mobile | Print version Advertisers Gain Interest-Based Targeting on Twitter
Twitter now offers a new targeting option that includes more than 350 interests.
Matt Kapko | Social Media | Print version Voter File Data Comes to Facebook Ads
Two digital ad firms that offer voter file-driven ad targeting - Intermarkets and CampaignGrid - are now part of the social giant's growing group of third-party exchange partners.
Kate Kaye | Strategies | Print version Romney Camp Runs #BelieveInAmerica Promo Trend on Twitter
The #BelieveInAmerica theme correlates with the Republican Party's "We believe in America" label for the final day of the Republican National Convention.
Kate Kaye | Strategies | Print version Learn What Your Customers Want: To Connect With You!
It's important to not just create media and content, but to make sure that it's optimized for what your potential customers could be searching for.
Liana Evans | Strategies | Print version IAB Hobnobs at the Republican Convention
Don't expect IAB Public Policy Director Sarah Hudgins to advocate for the online ad industry's self-regulatory approach to privacy while meeting with GOP legislators here. It's about the networking.
Kate Kaye | Strategies | Print version What's Next for Luxury Brands Online?
Do brands honestly expect consumers to buy when they aren't willing to put any effort into selling?
Tessa Wegert | Media Buying | Print version Movies, TV, and DVDs Drive Mobile Ad Spending, Millennial Media Finds
Study finds 82 percent total increase in the amount of entertainment content accessed via mobile devices.
Susan Kuchinskas | Mobile | Print version | 
Niciun comentariu:
Trimiteți un comentariu