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Create Mind Blowing Brochures That Get Noticed! Posted: 28 Aug 2012 12:31 PM PDT Even though digital media has seen massive growth in recent years, there is still the need for more traditional print media like brochures. In fact, many people still prefer to look at the products or services a business offers by browsing through a physical brochure rather than looking online. To capitalize on potential customers, it’s critical that you create eye catching, professional looking brochures. Here are some guidelines that can help you with this process. Know Your Audience Before you begin to create a brochure, it’s critical that you understand exactly who you are marketing to. This is because your audience will ultimately determine what the content of your brochure will be. For example, maybe you’re marketing to a broad audience that includes both males and female of all ages. Maybe you have a narrower demographic that primarily includes females between the ages of 25 to 40. Once you understand your audience, you can create content that caters to them. Make a Killer Cover Since the cover of a brochure is the first thing that potential customers will see, it should be your goal to make it excellent. Otherwise, people may not even open the brochure to see what’s inside. To accomplish this, it’s usually best to keep it simple and use bold fonts that naturally grab peoples’ attention. You will want to include the name of your business and use a graphic or picture that will be peak a person’s interest. It’s also smart to say something that will motivate them to look inside. For example, you might say there is a special offer or inside information inside. Include a Contents Page If your brochure has a substantial amount of information, you should include a contents area on the opening page behind the cover. This will give people a brief overview of what’s inside and should prevent them from becoming overwhelmed with information. For example, you may create a bulleted list that goes over the different products that are featured within your brochure. Doing so should simplify the customer experience and make it easy for people to quickly find what they’re looking for and skip what they’re not interested in. Provide Useful Information While in most cases, you’re primary goal is to promote your products or services, it’s a good idea to offer some extra information that people will find helpful. You might include some background industry information or some interesting data that people can apply to their lives. Doing so is an effective way to build trust with people and let them know that you’re not merely trying to push your promotions down their throat. Many times, customers will be appreciative of this and it may increase your chances of making a sale. Use Calls to Action In order to maximize sales, you need to give your customers guidance and encourage them to buy. To accomplish this, you should use calls to action like “visit our website for more information” or “call now to buy this product.” Carlos is a Graphic Designer at a reputable design company in Sydney, Australia. He prides himself on his bespoke brochure design and works with a company that is well known for providing the highest quality brochure printing Sydney has to offer. Away from work, Carlos likes long distance running and spending time with his family.

Essential Skill Set Prerequisite for a Successful Web Designer Posted: 27 Aug 2012 08:00 PM PDT With the advent of internet as a platform for marketing and sales, most companies are trying to project a strong presence on the virtual world. This is not possible without an impressive ad efficient website design. With the increasing demand of web designers many aspirants are opting it as a bright career option. But there are certain skill sets without which one cannot develop an impactful web design. Some of the skills include technical knowhow like how to convert psd to xhtml, graphic designing and several others. Here is a list of skills that are essential for a web designer. Imagination and creativity A web designer is like an artist who can create master-pieces like skilled painters with only difference that designers have to take care of more things than painters. Being a website designer you have to take care of both functionality and aesthetic appeal of a design. With a large number of web designers in market there is always a pressure to innovate and provide your clients with something special they won't find anywhere else. Imagination is the first step to innovation, and to be a good web designer you have to amaze your client with every masterpiece that you create. Technical know-how A web designer has to design the whole website taking care of its navigation, functionality and seamless performance. With advent of SEO in online marketing there is an additional responsibility of designing an SEO friendly web design. For all this the designer has to be well versed in designing codes and other aspects of web designing. He should know how to convert psd to xhtml and similar other conversions as per the demand of the client. In general practice, a client sends the layout of the desired web design to the designer in psd form. The designer has to then, convert it into xhtml. Only a person who has good knowledge of conversion and coding can do that. Moreover he should have in depth knowledge of coding and programming languages like php, .Net and Java. He must also know the use of photo shop, adobe and css. Good Communicator A web designer's work involves continuous contact with the clients to know their demands. This requires him to be good communicator. So that he can convey what he wants to, to the client and implement what the client wants from him. Most clients want to work with designers who can work according to their demands with least scope of post deigning modifications. A number of imperfections due to miscommunication at every step can render the client irritated and he finally may nullify the contract. Web designing is a blend of artistry and technical excellence. A slight change in the proportion of these two would not make an ideal web designer. Web designing is an interesting field where you can experiment with colors, designs and features to create a website which is complete in all aspects. Website designing requires creativity, skill and innovation. It is not just a trend set to follow. A designer need to know about the ways to convert psd to html and other similar skill, in this write up Sophia Kinsella is talking about the essential requisite for a web designer.

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