6 design considerations for touch tech

August 30, 2012 Issue Subscribe | View online 6 design considerations for touch tech By Evan Gerber The touch paradigm is fundamentally altering when, where, and how we interact with brands. Here's how to design for a future where touch will rule. How to adapt to Google's latest algorithm update By Dr. Melody King Have your search rankings been pummeled by Google's Penguin update? Here's how to get back on track with high-quality video links. Mobile tips for reaching travelers By Millie Park Delivering a personalized, engaging experience to on-the-go consumers is challenging. Here's how to assure your recommendations make sense and get noticed. The Digital Dispatch: All the news you missed By iMedia Editors GumGum hires Tony Winders as senior vice president of marketing, Shiny Ads announces a pair of new partnerships, and Sprinklr adds Scott Doniger as senior vice president of strategy and services. Blog Posts Global Campaigning – Know Who You Are By Spencer Kollas It has been a couple of months since my last article, and for those of you that follow me closely, I am sorry. The good news is I had a very good reason. I recently changed jobs and have been so busy learning new systems, meeting new clients, and... Jumping the Shark...in a GOOD Way By Julie Roehm I love this time of the year. The kids go back to school (yeah!), the deepest heat of the summer subsides, and as a last hoorah, I watch Shark Week with my family. We love it, always have. Clearly, we are not alone.This graph is from Ad Age and shows... How Emerging Channels are Changing Digital Media Sales By Marc Mallett Digital sales have always been an incestuous industry. You see the same faces at the big events, often with new job titles at new companies. In the past, you'd see other sellers every couple of months at the local events or the big getaway conferences... To Brand ME or not to Brand ME? By Tanvi Bhatt If life was a supermarket, what brand of chocolate do you think you would be? Rather, if life was a mall, what brand of shoes would you be? Even better, if life was a race, what brand of car would you be? Answer each of these questions, and answer once... Cover Stories 5 reasons your brand doesn't need Facebook 4 broken promises agencies make to brands 4 reasons Facebook ads flop 9 radical technologies transforming digital marketing How your brand is abusing social networks Latest Jobs Senior Director Ad Operations - roll your sleeves up Inside Sales Manager Marketing Digital Product Manager Sr (or Job Family (Technical Product Manager Sr)-53776 Manager of Backlist Marketing VP Ad Ops - digital media agency More jobs >> Upcoming Summits Brand Summit Sept 9-12, 2012 , Coronado, CA Breakthrough Summit Oct 14-17, 2012 , Austin, TX Agency Summit Dec 2-5, 2012 , Scottsdale, AZ Full calendar >> Special Feature Jessica Bowman, CEO of SEOinhouse Gurbaksh Chahal, Founder and CEO, Radium One Natalie Cupps, VP Digital Marketing and Sales, LACED Agency Rebecca Denison, Senior Social Media Analyst, Digitas Sheldon Gilbert, Founder and CEO, Proclivity Systems Rei Inamoto, Global Director, AKQA Joshua March, Co-founder and CEO, Conversocial Mihael Mikek, CEO and Co-Founder, Celtra Stephanie Shkolnik, Social Media Director, Digitaria Dana Todd, SVP of Marketing and Business, Performics We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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