What Are Your Users Trying to Tell You?
With the rise of social media, there's a lot of talk about how companies can no longer maintain total control over their message. Instead, the public has claimed a larger role in guiding the discussions around brands. Smart marketers are tapping into these media to learn how consumers are engaging with their brand and using their products - and the real smart ones are using these insights to improve their offerings. There's one area where consumers are doing...
Sarah Negugogor | Strategies |      
Back to School Brings Open Consumer Mindsets to Marketers
More consumers are looking to their smartphones and computers for deals, price comparisons, and new products.
Matt Kapko | Retail | Print version Goodbye Postini, We'll Miss You and Don't Let the Door…
Feeling conflicted about Google killing off its email security and archiving services provider Postini? Join the club.
Derek Harding | Email Marketing Optimization | Print version Facebook, Twitter, and CRM: Achieve Escape Velocity
As you push past social media marketing and into social CRM, you must take a look at your tools, your team, and your strategy.
Dave Evans | Social Media | Print version How Click Fraud Is Like a Cockroach
Following these three basic guidelines and keeping an eye on a few key customer data points and campaign statistics will go a long way in helping discover and minimize click fraud.
Tim Nichols | Analyzing Customer Data | Print version Natural Gas Group Targets RNC-Goers on Twitter
The Chesapeake Energy Corporation is spending all of its media budget on digital here at the Republican National Convention.
Kate Kaye | Strategies | Print version Google Reveals 6 Million Search Removal Requests in August
Firm receiving 1.5 million requests a week, over 10 times the number for the same period last year.
Dan Worth | Paid Search | Print version Obama Targets Romney in Web Ads on RNC Turf
The ad buy is reminiscent of many the Obama camp ran during the early GOP presidential primary races when splashy Obama ads ran on news sites in states including Iowa and New Hampshire.
Kate Kaye | Strategies | Print version 4 Ways to Maintain Consistency From Inbound Marketing Channels
Understanding the customer's purchase behavior, and mapping out a consistency program that helps trigger customer actions, will lead to a more relevant experience for the customer.
Nathan Richter | Conversion & ROI | Print version Drew Berkowitz to Lead Drive for Custom Branded Campaigns at CraveOnline
The new SVP of sales has been mandated to create innovative campaign programs for men 18 to 34.
Susan Kuchinskas | Agency Spotlight | Print version Why IE's Do Not Track Default Setting Is Bad News for Advertisers
How changes in private browsing settings may affect remarketing campaigns.
Jeff Lerner | Strategies | Print version | 
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