Differentiating your site from your competitors By Neil Monnens Media planners are spending their client dollars and have to justify each unproven website. Providing the right data gives them the rationale to advertise on your site over your competitors. According to IAB revenue numbers, the top 50 companies... 5 Key Questions and Focus Areas in Email Marketing for Small Businesses By Geetanjali Dighe Social, local, and mobile marketing are changing the way content is delivered to consumers. With animated images, countdown timers, live social media content, and rendering for different screens, email marketing has become fancy too. While small... Coca-Cola's secrets of mobile marketing success By Rick Mathieson In part one of our new mobile marketing roundtable, SAP CMO Jonathan Becher told us why "digital is dead" -- and that mobile may soon be joining it. In part two, we hear from Dorrian Porter (pictured top), CEO of longtime GEN WOW Mobile Roundtable... Twins Know: How to Measure Success Online By Winnie Brignac Hart Twins are always competing between the two of them. With so much in common, we have to find ways to outdo the other. One of the competitions between my identical twin sister Lorrie and I was pretty simple: who was the tallest? In the house we grew up... The Rise of QR Code Usage and Why Marketers Should Care By Sarah Fay If you haven't noticed, quick response (QR) codes -- those black and white squares that look a bit like ink blot personality tests -- are everywhere. We see them on billboards, packaging, in magazines, store windows, and just about anywhere a brands... B2B Marketing and Social Media – An Expert Roundtable By Lauren Carlson We are at a time in B2B marketing where incorporating social media is table stakes. That being said, the concept is still fairly novel, and many companies are still a bit socially misguided. You have the organizations that feel they shouldn't be doing... Using Pinterest for Marketing By Drew Hendricks While every savvy business is now using social media to its advantage, many have yet to hear about Pinterest. Pinterest is a photo sharing website that allows users to collect photos of anything they find interesting and display them on themed... | 
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