Targeting vs. Privacy - Who Will Win?
People probably realize that if they're online or use a mobile device, they're being tracked. But what most people probably don't realize is just how much data is being collected about them for the purpose of targeting ads at them. At some point users will rise up and defend themselves. At that point, what will advertisers do, when they no longer have the data for targeting or are no longer allowed to use the data they already have in such loose and unrestricted...
Augustine Fou | Strategies |      
Give More Than What Your Clients Ask for
I recently became the owner of a 100-year-old house. It's too bad you can't date a house before you marry it, because the first few weeks have been rocky: two basement floods, burst kitchen pipe, electricity overload, etc. Not the honeymoon I was expecting. However, like most life events, buying a house has made me an appealing customer since the house needs a lot of service and I have very little time (yes, something I should have considered before buying...
Anna Papadopoulos | Strategies |
6 Ways to Get Social Data Working for Your Brand
How you can make big data actionable and scalable via targeted email communications and social posts.
Michael Della Penna | Community Management | Print version Ad Clutter Rises - 5 Ways to Fight It
While we await the mass adoption of IAB Rising Stars ads and what will surely be a marked decrease in page clutter, how can we ensure that ours stand out?
Tessa Wegert | Media Buying | Print version Connect the Dots: Goals to Metrics to Compensation
Once you clarify your goals, the proper metrics will become apparent, as will the systems to capture the data necessary to track those metrics.
Jim Sterne | Verifying Business Value | Print version Avinash Kaushik: Only Great Metrics
Blunt digital marketer warns against chasing silly metrics such as wanting social media likes for likes sake.
Susan Kuchinskas | Strategies | Print version Marriott Scores Top ClickZ Connected Marketing Award
ClickZ has announced the winners of our Connected Marketing Awards recognizing brands and organizations that have embraced creativity and interactivity.
ClickZ News Staff | Strategies | Print version Facebook Tests News Feed Ads
New offering lets advertisers infiltrate the news feed regardless of whether a friend has interacted with those brands.
Kate Kaye | Social Media | Print version Nearly a Third of Likely Voters Ignore Live TV
Video ad firm Say Media updated its 2011 study with new findings that also showed smartphone usage is up in Florida and Ohio battlegrounds.
Daniel Mickens | Politics & Advocacy | Print version New GroupM Chief Digital Officer to Avoid Silo Effect
North American CEO Rob Norman said he wants to make the sprawling media agency network easier for the Googles and Facebooks of the world to deal with.
Kate Kaye | Agency Spotlight | Print version Networking Effectively in LinkedIn to Develop Business
LinkedIn can be your best lead generator and networking tool if you follow these tips.
Jasmine Sandler | Social Media | Print version Retargeting: 3 Ways to Avoid Frustrating Your Potential Customers
It's important to manage ongoing interactions and the relationship with your customers as a whole as carefully, respectfully, and strategically as possible.
Tim Nichols | Analyzing Customer Data | Print version | 
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