FREE Webinar: Latinosphere - Marketing to Latinos in the Age of Digital Digital marketing consultants Gustavo Razzetti and Giovanni Rodriguez will address the emerging role that Latinos are playing in the marketplace and outline the new paradigms that marketers need to consider in order to succeed. As a bonus, all registrants will receive the first digital copy of Latinosphere: Marketing to Latinos in the Age of Digital. The Art of the Infographic Let's face it: in today's world, time is of the essence. As a business you realize that, and as a consumer you live by that. So as a business owner how do you create content that considers both your audience's and customer's time but still provides them with valuable content that gets shared, retweeted, liked, talked about, and eventually drives people to your business? Easy - give your audience your content in easy-to-consume, chunky-size data. That content... Liana Evans | Strategies | Now You're Talking Years ago, at the Carnegie Mellon University School of Design, I met two futurists who inspired me with their visions for design and branding. One innovation in particular captured my imagination - digital packaging that could change its appearance based on a consumer's broadcast signal. This idea set my mind racing with all the possibilities for creating personalized packaging based on individuals' tastes and preferences. In 2002, millions of moviegoers... McNeal Maddox | Strategies | 4 Ways to Build a Winning Digital Contest Regardless of what kind of contest you undertake, there are a few things you can do to enhance your campaign. Tessa Wegert | Media Buying | Print version Cross-Industry Standard Process for Data Mining Do you really know what your business process is? Jim Sterne | Verifying Business Value | Print version Breaking News: Email's Not Dead! If you come up with an audience segmentation strategy, you will be shocked at how much life it breathes back into your email campaigns. Christine Doré | Email Marketing Optimization | Print version Social Media Access Via Mobile Grows Almost 37% of mobile users accessed a social site or blog on their handset in Q2. Madeline Bennett | Mobile | Print version IPTV Use on the Rise Ten percent of homes have Internet protocol televisions Daniel Mickens | Ad Industry Metrics | Print version Kids Privacy Rule Changes Satisfy Some Ad Industry Concerns Proposed COPPA rule change by FTC would not apply to contextual ads. Kate Kaye | Legal & Regulatory | Print version How to Win Friends and Influence People on the Internet Six ways to make people like you as it applies to online. Krista Neher | Social Media | Print version The Social Integration Is On (and Intelligence Follows) How the new Facebook Exchange will exponentially increase the amount of customer data generated from all digital advertising. Dilip Venkatachari | Analyzing Customer Data | Print version What Brought on the Demise of 'The WELL'? Six lessons on how and why giants can fade from view when we're not paying attention. Sean Carton | Strategies | Print version Accurately Evaluate the Performance of Your Marketing Efforts Start with your business objective, invest in research, know what success looks like, and look at the big picture. Amy Manus | Data-Driven Marketing | Print version |
Niciun comentariu:
Trimiteți un comentariu