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joi, 2 august 2012

Orphicpixel

Orphicpixel


The Science Behind Color; What Color Means In Design

Posted: 02 Aug 2012 02:00 PM PDT

Does your favorite color make you calm, or energized? The psychology of color is an intricate science, and can make your web design more in line with your company or organization’s brand. Here are some of the most utilized colors and design tips to make the best use of each.

Red

Color Meaning: The color red has almost as many meanings as it does shades. Red has been associated with love and passion (think the reds of Valentine’s day cards) as well as violence, anger and war (like the blood of war.) Red stop signs and stop lights signify danger and caution, while a red carpet at prestigious events signifies importance. In Eastern cultures, red symbolizes luck, prosperity, and happiness – in fact, Chinese brides often wear red on their wedding day.

Red has a psychological and physiological effect on visitors to a website. Studies have shown that the color increases heart rate, raises blood pressure and leads to high breathing rates.

Design: Red can be a powerful design color, but use it sparingly in the purest, brightest form. Use red as an accent color in your website design to appear energetic and bold, or tone it down for a regal, elegant feel. Use bright red against a black or white background or a darker tone with grey and cream colors.

Blue

Color Meaning: Blue is an extremely versatile color, and has different meanings depending on the shade. A dark blue or greyish blue is often associated with sadness (feeling a little blue?), and a light blue represents calmness and duty. Teal or aqua brings to mind the blue water of the Caribbean, bringing a sense of peace and relaxation to your design work.

 

Design: The color blue is a great choice for religion, health care or corporate designs. Many males report blue as their favorite color, so it can work well for a masculine website. Using dark blue text instead of solid black can be easier on the eyes. Use light blue accents to bring lightness and a fresh feeling to your website design.

 

Yellow

Color Meaning: When you think of the sun, you think of the color yellow, the brightest and most visit of the warm color palate. Yellow is associated with hope, happiness and brightness. The color is often described as cheery and warm, and studies have shown yellow brings up feelings of happiness and an increase in metabolism.

Design: While yellow is considered a very happy color, it can also be hard on a viewer's eyes, especially on a computer screen. Use this color as an accent and stay away from lots of bright yellow in headers or images. Choose lighter shades of yellow for a more calm design, or a dark yellow for an antique look.

 

Green

Color Meaning: If you’re looking for an earthy, organic design for your website, green is the perfect choice. Green signifies renewal, growth and nature, and can have a fresh look. Green can also symbolize wealth and affluence. Because green is a mix of blue and yellow, it retains some of the feel of both colors; the energy of yellow mixed with the calm of blue. The harmony between the two colors leads website readers to feel tranquil, and has been reported to relieve stress and lower heart rate.

Design: Green is the go-to color for many designers of financial websites, lawn care or nature companies, recycling companies or environmentally friendly product companies. Using a dark or pale green for the background can help your website readers better comprehend the content – plus, it’s easier on the eyes. Use a lighter green in your website header to bring some energy to your design.

Abigail Turner is a revered tech writer who specializes in web designing. When she's not busy writing about the best that the technology industry has to offer, she spends time reviewing architectural landscapers in Chicago, which correlates with her passion for botany.

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London 2012 Vivid Posters

Posted: 02 Aug 2012 08:04 AM PDT

Olympics had really evolved for so long from having games which mainly features combat and chariot racing events to a variety of game competitions where 200 nations participate. Seven years ago, the next 2012 Summer Olympic Games, which is officially known as the Games of the XXX Olympiad was awarded to London and is most advertised by these print posters as London 2012. Many Olympics fanatics have been collecting posters from the start and these ones may now be included in their search for the current Olympic games that is happening right now. These posters captures some of the most brilliant events by the enlisted 10,500 athletes from various countries. It is visible that it is not only the activities which evolved in this famous international sport competition but so do posters that shows every single event that has taken place in each year. So now take a few glimpse of some vivid posters of the ongoing Olympics 2012.

 

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10 Examples of Weird and Wonderful Exhibition Stands

Posted: 02 Aug 2012 01:55 AM PDT

Graphic design is everywhere you look. In the signage you drive past, the logos on your fast food packaging, and the flyers that land in your letter box. We all know good graphics are a great way to promote our businesses.

They're the first thing your customers see, and the thing that sets you apart from your competition. But one of the most effective means of design, is often overlooked by marketers. And if companies like Cadbury, Audi, and Nokia are doing it; why aren't you?

Examples of Exhibition Graphics

Trade shows and exhibitions are a great way to promote your latest product. And a well designed, eye-catching stand will make your customers sit up and take note. Here we look at 10 examples of weird and wonderful exhibition stands from some big – and some not so big – names:

  1. Cadbury

    Confectionary giant Cadbury are famed for their purple branding and quirky designs. This eye-catching custom stand looks good enough to eat! Complete with chocolate splodges and spoon, this stand looks just like the company's range of desserts. The unique stand matches Cadburys' brand identity, and is sure to be a main attraction at any exhibition. 
  2. Nokia

    Quirky and clever, exhibition regulars Nokia have the perfect stand for their brand. With an archway that looks just like headphones, this stand will have made a huge impact at the show. This is a great example of how you can incorporate your products into your exhibition graphics and stand.
  3. UBoot

    Created from suspended ribbons, it would be impossible to ignore the stand for this social networking site. With a crisp colour scheme, seating area, and undoubtedly interesting tale behind the designs; this stand is one of a kind. 
  4. Open House

    With its orange and black colour scheme, unusual shaping, and clever typography, this is a great example of weird and wonderful exhibition stand design. Just by looking at the stand, you won't know what the company does. But that is sometimes to secret to great stand design. Engaging your customers and getting them to ask questions may just bag you a sale. 
  5. Sheila's Wheels

    Car insurance provider Sheila's Wheels is renowned for its clear and consistent corporate branding. The car, the dresses, and the pink are all associated with the company, so they're an important part of the stand. This is great in its design because it is simple, instantly recognisable, and effective. 
  6. Audi

    Audi really get it right with this crazy exhibition stand. Promoting their A1 model, the stand is in the shape of the letter, with huge signage above it. And that's it. The stand is both weird and wonderful, and is completely in keeping with what the company does best. They're so well known, they don't need extra details to explain themselves. 
  7. Micro Lights

    This quirky and colourful exhibition stand is great for grabbing customers' attention, and then discussing sales in private. The four alcove areas are secluded enough for you to enter into your sales pitch, but open enough to see what's going on elsewhere on your stand. The bright lights and colours really showcase the products, and entice customers into seeing what else is on offer. 
  8. Discus Dental

    If you have a fear of the dentist, this is definitely not the stand for you! The design crisp white and very in keeping with the traditional design you'd expect. The blue, circular signage, bright lights, and large photography will stand out in a dull exhibition hall. 
  9. KPMG

    Simple and sparse, there seems to only be sofa's to this exhibition stand. The custom and creative design reflects a laid back and chilled out environment. It looks like somewhere you want to sit and talk business. This is the impression you want to give your customers; you're approachable, friendly, and genuinely care. 
  10. McAfee 

    Online security specialists McAfee really stand out from the crowd with their weird but very wonderful 2-storey exhibition stand. With handing signage in vibrant colours, a striking carpet, and private seating areas; this stand is somewhere you want to be.

Have you seen any great examples of weird and wonderful exhibition graphics?

This post has been compiled by exhibition stand design and build specialists RB Design and Displays. Click here to visit their website to find out more about custom stands for your next exhibit.

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