Brick Marketing SEO Newsletter
www.BrickMarketing.com
| August 1, 2012 |
| Duplicate Content on Multinational Websites |
|  In a perfect SEO world, a multinational corporation would have unique websites on separate URLs with unique content for each country they operate in. Each site would then be submitted to the Google server for that country (google.com vs. google.co.uk) so the pages wouldn't be competing against each other in the wrong market for the same keywords. But we don't live in a perfect SEO world, and for many corporate sites an undertaking like this is nearly impossible. Many international sites will create regional sites (mysite.com, mysite.com/it, mysite.com/fr) written in the national language to help target the appropriate audience. However, if multiple regions speak the same language (the US, England, Canada and New Zealand sites are all in English for example) and the site is essentially duplicated across multiple URLs you might run into some trouble down the road.
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| Don't Forget About These On Site SEO Factors |
|  After doing industry, competitor, and keyword research the first phase of an SEO campaign is the on-site optimization phase. This is the process of making changes to your actual website that will attract both search engine spiders and target audience members. A website that is properly optimized for relevant keywords will be positioned better in the search engines and generate more traffic over time. What is most commonly discussed during the on-site optimization phase is the optimization of the title tag, the meta description, and the page content. While these are all important components to optimize, they aren't the only components to optimize.
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
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