|  | | | 5 reasons Myspace is making a comeback |  | | By Tricia Despres Poor little Myspace -- the butt of so many jokes. But this once-giant might actually have the last laugh. Here's why marketers should be paying attention again. |  | Like a Rock…and Roller Coaster |  | | By Julie Roehm I was preparing to write a blog on a Forbes article I read regarding Chevy, Volt owners, and a blogger/test driver when the news about Joel Ewanick's departure hit. Interestingly enough, the issues and lessons to be learned are intertwined. The Forbes... | Building Customer Loyalty With Email Segmentation |  | | By James Trumbly Loyalty-targeted emails can result in open rates as much as 40 percent higher than bulk mailings. That's a statistic worth noting. If you don't currently use segmentation to cater to subscriber preferences and build loyalty among existing customers,... | You Got Served...Or, Did You? |  | | By Tracy Gross Recent statistics state that three out of every 10 ad impressions served online are not viewable to the user. With that said, it's no wonder that the media industry has been abuzz lately over the shift from "served" ad impressions to "viewable" ad... | | | Advertisement  | We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! | | |
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