| Using Data to Drive Interactive Experiences I've been thinking a lot about data lately. What's that? You have, too? Well, of course. You, like me, work in the advertising business, with at least a passing interest in the technologies that continue to morph and change our industry and culture in general. In this industry, data has risen to some pretty lofty heights. We seem to have turned our attention toward the vast storehouses of data that we know (or believe) exist or can be captured. Inside this... Gary Stein | What's the Buzz? |       Reinvention and Controversy Surround Olympic Content Marketing Efforts Even though we're only five months past the big game, the typical consumer probably can't recall more than one or two 2012 Super Bowl spots. That's because these brief 30-second intervals, which resonate so powerfully for everyone in the advertising industry, are but fleeting moments to avid football fans and Super Bowl party-crashers. Conversely, the 2012 Olympics represent a two-and-a-half-week window to captivate and capture the global consumer. With a plethora... Juan Martinez | Insights |
How to Catch Up to and Compete With Amazon.com [Video]
A look at the tools that allow Amazon to be so agile in today's online marketing environment.
Bryan Eisenberg | ROI Marketing | Print version Go Ahead, Take Away My Phone
What I learned from an experiment of not using a phone or tablet device for several days.
Paul Schoknecht | Mobile | Print version Sponsored Stories Rake in $1M Each Day, Says Facebook
Facebook reported Q2 earnings, banking on mobile sponsored stories to satisfy investors.
Kate Kaye | Social | Print version Obama for America 2012 Ad Gallery
A collection of online display ads from the Obama 2012 reelection campaign.
ClickZ News Staff | Politics & Advocacy | Print version Tablet Ads Perform Better with Interactivity, Says IAB UK
45% said they expect their favorite brands to advertise on tablets.
Daniel Mickens | Mobile | Print version Exclusive NY Event Helped Digital Advertisers Meet Mitch McConnell
Senate Minority Leader got $2,400 from The Interactive Advertising Bureau.
Kate Kaye | Legal & Regulatory | Print version Mitt Romney 2012 Ad Gallery
A collection of online display ads from the Romney 2012 election campaign.
ClickZ News Staff | Politics & Advocacy | Print version The Changing Landscape of Email Investment
What a typical email marketing budget looked like five, seven, and 10 years ago, and where you should be making your email marketing investments. Part one in a two-part series.
Simms Jenkins | Email Marketing Best Practices | Print version Mobile Marketing - the Time Is Now
Three trends you need to employ in order to get ahead of the market and your peers in the mobile space.
Tessa Wegert | Media Buying | Print version Upping Your Social Media Following via Email
Five tips on getting consumers to follow your brand on social media channels.
Sundeep Kapur | Social Integration | Print version | 
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