id33b1: Marketing to Latinos: Will Latinos Keep the American Dream Alive?

marți, 31 iulie 2012

Marketing to Latinos: Will Latinos Keep the American Dream Alive?

ClickZ
July 31, 2012
Marketing
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Will Latinos Keep the American Dream Alive?

The 2012 London Olympic Games have started. And the American Olympic dream is alive more than ever. For Team USA, the American dream goes beyond having a nice house, a car, and a nice family. Their picture-perfect definition includes breaking records and winning medals. At the intersection of both the "traditional" and "athletic" American dreams, I found the story of Manny Huerta. The Cuban-born American triathlonist is looking forward to winning an Olympic...

Gustavo Razzetti  |   Marketing to Latinos  |  Comment   print   Email   Share it on Twitter   Share it on Facebook   Share it on LinkedIn


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