Will Latinos Keep the American Dream Alive? The 2012 London Olympic Games have started. And the American Olympic dream is alive more than ever. For Team USA, the American dream goes beyond having a nice house, a car, and a nice family. Their picture-perfect definition includes breaking records and winning medals. At the intersection of both the "traditional" and "athletic" American dreams, I found the story of Manny Huerta. The Cuban-born American triathlonist is looking forward to winning an Olympic... Gustavo Razzetti | Marketing to Latinos | 4 Tips to Improve Conversions Through Product Recommendations Getting the most out of your existing resources will help your business boost the overall value of a customer. Nathan Richter | Conversion & ROI | Print version Special Characters: A Trend or Just Trendy? The novelty may be starting to wear off, but many brands are still consistently using special characters in their email subject lines. Jim Davidson | B2C Email Marketing | Print version MasterCard Goes Local with Gilt City Deals Partnership MasterCard is offering deals for Nieman Marcus and meetings with Cubs players as part of its Priceless Cities program. Matt Kapko | Social Commerce | Print version TrueView Ads Reach Knitters for 3 Cents Per View Charming knitting videos help reach out to customers. Search Engine Watch | Video | Print version Facebook Casebook: A Free Facebook Case Study Resource ClickZ's Facebook Casebook is a free collection of Facebook campaign case studies from large and small brands like Nutella, Taco Bell, Orabrush, and more. ClickZ News Staff | Marketing | Print version Special Treatment for Olympics Brands In MediaMind's Digital War Room DG's MediaMind worked with NBC Olympics to develop a custom online ad format. Matt Kapko | Display Advertising | Print version Consumer Email Behavior: Using Images in Email Marketing A picture is worth a thousand words, so ensure that you're using those image-based words effectively and doing all that you can to make them render correctly. Part one in a series. David Daniels | Email Marketing | Print version 5 Free or Darn-Near Free Web Analytics Tools Besides Google With any of these five tools you will either pay little or nothing for a hosted service - and Google won't own your data…pretty tempting. Andrew Edwards | Actionable Analysis | Print version A Best Practice in Digital Program Management: Quarterly Program Reviews Quarterly performance reviews give clients the business-relevant information they want and a level of frequency that enables timely optimization, without overwhelming them. Julie Batten | Insights | Print version Coke Wants to Find Right Place, Right Time for a Pretzel Can location-based mobile coupons get consumers hungry for a Coke and a pretzel? Susan Kuchinskas | Mobile | Print version |
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