Why Content is the Foundation of your Social Media Marketing

Why Content is the Foundation of your Social Media Marketing

Coca Cola, which is one of the worlds most recognized brands has recently announced that its marketing strategy is moving from "creative excellence" to "content excellence".

This is due to the the realization that on a social web people can create more dynamic stories about a business and brand than they can ever hope to achieve on their own. Coca Cola is making sure that it is embracing this changing paradigm in marketing and creating content that is  liquid and contagious and let the global crowd create the dynamic stories about a brand.

This is the crowd sourcing of marketing.

This is what makes social media marketing so effective, it taps into the leverage of the conversations of billions of people that communicate and share daily on the global web.

This reminds me of three stories..Read more of this article

JeffBullas.com, 78 Justin Street, Lilyfield, NSW 2040, AUSTRALIA

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