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5 Free Business Marketing Tools to Help You Work From Home Online

Posted: 30 Mar 2012 04:17 AM PDT


Business marketing tools are easy to do and to find. The internet has many options for letting other people know about a home based business. Marketing tools are necessary for the success of a business, but they do not have to be expensive since the internet offers many free tools.

Free Classified Ad Websites
A classified ad can become expensive when placed in the local paper, but some online websites are free to use. The ads will not take long to post, and they can be very effective to market a home online business at no cost. An individual can think of an eye-catching ad, and then he or she can post it to one of these free online websites to discover the new technology of advertising.

Social Networking Websites
Talking to many people is one way to promote a business. Social networks allow an individual access to hundreds of people without leaving home. With all the social networks available today, marketing a business from home has become easy and successful. Individuals can talk to people on these websites regularly to promote a business online. This one marketing tool is fun to use since it gives an individual the opportunity to connect with people all over the world.

Email Marketing
A simple and powerful way to let others know about a business is through email marketing. Some websites utilize this technology to create newsletters and promotions to send to a certain number of contacts for free. It is a very effective way to market a home based business without having the trouble or cost of paying postage to mail the information. It is a free way to advertise, but just be careful to make sure it is not considered spam mail, or the recipient may not see the mail.

Business Blogs
An individual can create a business blog to help market his or her work from home. Many businesses have home based blogs online. Therefore, someone can go to the other business blogs and post a comment, and then leave a link to his or her company’s website or business blog to direct traffic to his or her business. Just be sure to make a comment about the other business first before leaving the critical information about your company.

Business Forums
Place a post on different business forums on a regular basis to get traffic to your website. Home based forums are all over the internet, and some have enough traffic to promote or market a business. It will be easy to make other people aware of your website or blogs when a comment is made on another home business forum. Do this daily to keep people interested in your business.

More and more people have started working from home, and they have become successful at marketing their home business through these marketing tools. From advertising to forums, business marketing tools are available for those that are serious about working from home and need a way to promote a business.

This article was written by Matt B. – Looking for cheap payday loans? Head over to CheapPaydayLoans.com to find the best rate.

5 Tips to Identifying your Blog’s Most Important Traffic Metrics

Posted: 30 Mar 2012 04:12 AM PDT


Measuring traffic is like taking weekly measurements when you’re trying to lose weight: without the feedback, it’s hard to be sure whether or not you’re making any progress. Of course, many people disagree about how to measure yourself when losing weight. Should you way yourself daily? Weekly? Should you use tape measure? If so, where? It goes on and on.

So it is in the world of blog publishing. It’s tough to know what aspect of your blog’s traffic is the most important variable to measure. And, truth be told, everybody’s blog is different. That’s why we’ll give you not five tips on measuring your blog’s more important traffic metric, but finding the variable that’s most important to you. After all, it’s your blog.

Tip #1: What are your Goals?
If the chief goal of your blog is to sell an eBook you’re promoting, then why would you care about how many newsletter subscribers you have? Sure, it’s great to have a lot, but if none of those subscribers are actually buying your eBook, then the whole point of the blog is lost. Don’t be attracted to pure numbers – it’s percentages you should be thinking about when you’re in sales. You want to know that your blog is scalable. If you have 100 visitors a day and make one sale, that’s 1% – and it’s the same if you had 1,000 visitors a day and made 10 sales. So keep your eye on the prize so you can focus on the numbers that really matter.

Tip #2: Focus on Metrics that Matter
Sure, it’s cool to review them once in a while, but you don’t need to actively focus on certain metrics that don’t really pertain to your site’s top priorities. Let’s say you have a blog and you want to get people posting comments on each article. If that’s your goal, only metrics like daily traffic, comment counts, and the like will matter. You won’t have to worry about where the traffic is coming from so much. By all means monitor it, but don’t swear by it.

Tip #3: What Metrics Can You do Without?
If you have every metric that analytics is capable of delivering to you, great. But if you have a lot you could live without, there’s no reason you should continue to focus on those metrics. To focus on the important one, you have to know which ones you’d rather not see altogether. The answer here will help you realize which metrics do matter to you.

Tip #4: Which Metric Would You Most Like to See Improved?
Which will bring your blog more success – more traffic from search engines, or more subscriptions to your newsletter? When you find out the answer, you know which metric you really care about.

Tip #5: Finding a True Metric
Sometimes, the best metrics will include statistics from multiple variables. If your goal is to make sales, then you shouldn’t just keep track of how many sales you’re making – keep track of what percentage of people you’re steering to your sales page, which keywords are making sales, etc.

Marjorie Yao has been an assistant website manager for Small Business Domain since 2006. Small Business Domain offers coupons, unbiased articles, editor reviews, top 10 lists and promo codes including a coupon for Yahoo domain.

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