Link for People, Not Search Engines

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SEW Daily February  1, 2012  RSS  Like  Follow Link for People, Not Search Engines February 1, 2012 - There are hundreds of ways to build links the wrong way, and just as many ways to do it right. Your goal should be to be able to survive and thrive with or without Google. Never forget the quality, intent and relevancy of the link building process. Eric Ward  |  Print version How Targeting People Will Change Paid Search February 1, 2012 - Google's privacy policy revisions and the continued expansion of Google + are part of an important trend in paid search: targeting ads to people, not just search queries. The more relevant the ads, the more satisfied users, the more clicks on ads. Alex Cohen  |  Print version Get Your adCenter Search Marketing Campaign in Shape for 2012 February 1, 2012 - Search advertisers who employ these popular tips that emerged from a series of workshops hosted by Yahoo over the past year will find it easier than ever to get their accounts in shape for what's expected to be a big year for paid search. Rob Wilk  |  Print version Advertisement Packed with 70+ sessions, roundtables, an expo hall featuring 100+ top marketing and technology providers, and abundant networking events, SES NEW YORK is THE place for expert advice on all the tools and trades of online marketing, from keyword research to SEO, social media, and mobile. Register today with the Early Bird Rate to save up to 18%! Search and Social Marketing Olympians Compete for ROI Gold at SES London February 1, 2012 - Business optimization in a digital age is the overriding theme for SES London this year. But it goes far beyond that. Experience first class business education on the latest SEO, social, PPC, local, and mobile strategies, as well as networking. Mike Grehan  |  Print version Google, Bing & Yahoo in Partnership to Sell Top Organic Local Listings? January 31, 2012 - Is a new local paid inclusion program that promises to "put your business above the competition" in local search rankings really in the works? Google, Bing, and one company supposedly involved all are denying any involvement in such a product. Miranda Miller  |  Print version Yandex Extends Map Capabilities To 4 More Continents January 31, 2012 - Yandex, the leading search engine in Russia, has expanded its mapping capabilities by purchasing from NAVTEQ a license for digital maps of Europe, North America, Australia and developed countries in Asia to expand their Yandex.Maps product. Thom Craver  |  Print version Obama's Google+ Hangout: Google Angers Potheads, President Won't Dance a Jig January 31, 2012 - Yesterday, President Barack Obama participated in a "virtual town hall" with citizens from across the United States in a Google+ Hangout. Obama fielded mostly pre-selected, but some spontaneous, questions from the West Wing. Miranda Miller  |  Print version U.S. Mobile Ad Spending Forecast to Exceed $2.6 Billion in 2012 January 31, 2012 - Due to the rapid growth of mobile phones in the world and the advancement of Google's mobile search advertising business, mobile ad spending is expected to grow past $2.6 billion in 2012. Overall ad share for Google is around 51 percent. John Rampton  |  Print version 3 Keys to Optimizing Your PPC Campaign Structure January 31, 2012 - Campaign structure optimization is critical, but remains woefully undervalued. Let's look at the three main areas you should focus on when creating the structure of your account: relevancy, better budget control, and advanced targeting. Jason Tabeling  |  Print version Digital Asset Management Strategies to Grow Your Audience January 31, 2012 - Digital marketing optimization is more than just optimizing the media and content for search engine rankings. Your digital asset manager can leverage every asset to gain a wider audience and opportunities for sharing and linking to your content. Terry Van Horne  |  Print version   Special thanks to Webinars Upcoming Events Landing Pages 3.0: What's new, What's hot, What's not February 1, 2012 1:00pm EST / 10:00am PST Regain Control & Minimize Risk - Your Strategy for Managing Corporate Social Media Activities February 15, 2012 1:00pm EST / 10:00am PST Digital Engagement Trifecta: How to Integrate Email, Mobile and Social for Maximum Impact February 22, 2012 1:00pm EST / 10:00am PST SES San Diego February 9, 2012 SES London February 20-24, 2012 SES New York March 19-23, 2012 SES Shanghai April 16-18, 2012 SES Toronto June 11-13, 2012 SES San Francisco August 13-17, 2012 SES Hong Kong September 2012 SES Chicago November 12-16, 2012 SES Singapore November 2012 Featured Jobs White Papers Straight North: PPC Specialist DOE: Straight North: Seeking an experienced full time PPC Specialist to join our team. Oak Brook, IL WTWH Media, LLC: Web Development Specialist Up to $75,000 annual + benefits and profit sharing: WTWH Media, LLC: The Web Development Specialist for a fast paced media company will be responsible for supporting existing online infrastructure as well as developing new websites, tools and online systems. San Diego Area or Cleveland, OH AC Lion: Associate Director Ad Ops - Mobile/display 60-80K: AC Lion: This position supports sales in proposal development, account management, campaign trafficking and management, as well as managing and supporting the sales channel through daily traffic and optimization functions. NY-New York City

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