7 Free or Low Cost Tools to Improve Landing Page Conversion Rates

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SEW Daily February 29, 2012  RSS  Like  Follow 7 Free or Low Cost Tools to Improve Landing Page Conversion Rates February 29, 2012 - Looking for fresh ideas on landing page testing? Do you have $157? If so, you can try all these tools. Yes, all. A single landing page that increases your conversion rate 20 percent would pay for your investment immediately and for months to come. Alex Cohen  |  Print version Non-Google Link Strategy: An Example of Stealth Link Marketing February 29, 2012 - Link opportunities are everywhere. You just have to stop thinking about Google in order to see them. It isn't easy. Yes, Google is important, but nothing is better than doing significant business regardless of which way the Google winds blow. Eric Ward  |  Print version Google+ Local Marketing Pilot Programs for Large Brands Show Promise February 29, 2012 - Opportunity abounds for nimble brands that embrace Google+. Local marketers have a new but challenging opportunity to tackle. Here's why brands should launch a local marketing Google+ pilot program and which metrics to focus on and track. Jon Schepke  |  Print version Leap Year 2012 Google Doodle Frogs Share Stage With Gioachino Rossini February 29, 2012 - The frogs are back, and this time it's musical. Today's leap year Google Doodle on Google's homepage marks two occasions: the extra day that shows up almost every four years on February 29, and the birthday of composer Gioachino Rossini. Danny Goodwin  |  Print version Yahoo Threatens Facebook With Lawsuit Over Advertising Patents February 29, 2012 - Yahoo has warned Facebook that it will face legal action if the social network doesn't sign licensing deals for patents Yahoo believes Facebook is using for its advertising systems, according to reports. Is Yahoo looking for some stock in Facebook? V3  |  Print version Last Ditch Efforts to Halt New Google Privacy Policy February 29, 2012 - Even as users remain ignorantly blissful, last-ditch efforts continue to prevent Google's new privacy policy from being implemented this Thursday, March 1. French regulators call the policy unlawful while privacy group EPIC continues its fight. Danny Goodwin  |  Print version Google+: Why User Counts & Low Engagement Don't Matter February 28, 2012 - External estimations of Google+ adoption and engagement look pretty grim... if you're expecting users to engage. In comparing Google+ to Facebook, we need to acknowledge that Google is setting a framework where engagement may not matter. Miranda Miller  |  Print version How to Implement Video Microdata for Google & Schema.org February 28, 2012 - Search engines are using machine readable structured data for reviews, images. and now videos. This guide will help get you up to speed with microdata and schema.org best practices, so that you can start adding markup to your web pages. Terry Van Horne  |  Print version 3 Underused Paid Search Metrics February 28, 2012 - Paid search is all about numbers. For those who are really looking to take their PPC optimization to the next level, these metrics that are either new, or not used frequently enough, are the right places to start extracting additional insight. Jason Tabeling  |  Print version Social Search Result Rankings for Top 500 Tech Writers [Study] February 28, 2012 - By looking at the search rankings of 500 influential technology writers, this study aims to gain a better sense of how Google ranks social networks – including Facebook, Twitter, LinkedIn, Google+ – in its search results for personal brand queries. Nathan Safran  |  Print version Why an Optimized Content Strategy is Crucial for Social & Search February 28, 2012 - Success in social media and organic search is only possible with an optimized content marketing strategy. If you don't have the latter, you may as well forget about being remotely successful with the former. You need content. Now. Here's why. Krista LaRiviere  |  Print version YouTube Creator Playbook Version 2 Indicates Two-Dimensional Thinking February 28, 2012 - YouTube has updated the YouTube Creator Playbook, which compiles important tips, best practices, and strategies to build greater audiences on YouTube. While content and audience are covered smartly, one dimension is missing: video advertising. Greg Jarboe  |  Print version   Webinars Upcoming Events Content Creation: Plan It, Spec It, Get It Written! March 6, 2012 1:00pm EST / 1:00am PST Marketfish - A Success Story on How Data Privacy Helped Drive up Online Service Adoption March 14, 2012 1:00pm EDT/10:00am PST SES New York March 19-23, 2012 SES Shanghai April 16-18, 2012 SES Toronto June 11-13, 2012 SES San Francisco August 13-17, 2012 SES Hong Kong September 2012 SES Chicago November 12-16, 2012 SES Singapore November 2012 Featured Jobs White Papers Onward Search: Traffic Coordinator Salary:$20-$25 an hour: Onward Search: Are you accustomed to the fast paced, somewhat chaotic environment of an advertising agency? Do you like working in an atmosphere that offers a different scenario and challenge everyday? Dallas, Texas Onward Search: PHP Developer Competitive: Onward Search: Looking to work at the coolest Interactive Design studio in Atlanta? You'll be right in the heart of the most creative section of Atlanta, Little 5 Points. 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