10 wonderfully nostalgic digital campaigns

February 29, 2012 issue Forward this newsletter  |   Subscribe  |   View online   10 wonderfully nostalgic digital campaigns By Chloe Della Costa The internet adores the past. Here are four ways that brands are tapping into nostalgia and retro styles with their online campaigns. Why you need to reinvent your email marketing strategy By Chris Marriott Traditionally, marketers have been encouraged to suppress "invactives" from their email databases in order to improve deliverability, opens, and clicks. Here's why this may not always be the best choice in terms of ROI. Pros and cons of Facebook's new timeline app By iMedia Editors In order to get users excited about the new timeline structure, Facebook partnered with Definition6 to create a cool new app. Here's the good and the bad. LATEST BLOG POSTS More posts Hanging out on Google+: the opportunities for brands By Tamara Littleton David Beckham's doing it. The Muppets are doing it. Even Barack Obama's doing it. Hanging out on Google+ is becoming the way to talk to your followers. What are the opportunities for brands to use Google+ hangouts? Customer service is probably the most... 4 Ways to Better Engage Millennials By Daniel Flamberg Every younger generation knows better. Every younger generation wants to un-do, reject, fix, or repair the mistakes made by their elders. Every younger generation brings its own POV to the party. 75 million individuals born between 1981-2000... Agency transformation through social integration By Chris Tuff When I walk into the agency every morning, I go straight to where our social department sits. Each day, I look around and think, "Damn we've got a good crew." Two and a half years ago, the department consisted of just me, and now we're a group of eight... "The Brutal Truth About Social Media" Misses the Mark By Tom Hespos I love articles that make me think critically about principles I've held dear for long periods of time. I further love articles that end up in my e-mail box thanks to people I think are smart, and whose opinions I respect. In these regards, The Brutal... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. What digital marketers can learn from TV 3. 7 reasons your co-workers hate you 4. 5 ad formats that will boost your brand 5. A marketer's guide to augmented reality SUMMIT COVERAGE More photos Ji Kim, VP Bus Dev, Media Solutions, OwnerIQ Michelle Torres, Director of Partnerships, Aurasma See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info Video Summit Mar 25-28, 2012 San Antonio, TX Summit info iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info   Advertisement     LATEST JOBS More jobs Sales Engineer Sales Engineer Partner Development - Jumpstart Auto and Hearst Magazines Budget Project Management Specialist Junior Negotiator Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Jack Krawczyk Senior Product Marketing Manager, StumbleUpon See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is rssb3@3xchange.info. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.