A marketer's guide to augmented reality

February 28, 2012 issue Forward this newsletter  |   Subscribe  |   View online   A marketer's guide to augmented reality By Adam Broitman Augmented reality has huge potential for digital marketers, but if you want to use it wisely, you need to understand how it works. Here's a detailed guide. The future of content marketing By Rebecca Lieb More than ever before, marketers are becoming more ambitious technologically and less reliant on advertising -- meaning that the channel has become just as important as the content. Here's why. 4 tips to engage the mobile social consumer By Molly Glover Gallatin As social interactions play an increasingly large role in mobile use, it's time for marketers to prepare a "mobile social" strategy. Here are tips to engaging the consumer on the go. LATEST BLOG POSTS More posts Brand-Related Campaign Optimization Needs Help By Tom Hespos Our goals are brand-related, not click-related. This statement seems pretty straightforward, but I'd be lying if I said it weren't one of the most misinterpreted things to come out of the mouths of the people on my Brand Advertising team. Apparently... How to drive signups to an event, even if you're nobody By Paul Knegten In last week's post here, a thoughtful commenter pressed me on my advice about holding a thought leadership event even when you're early in your product or company evolution: I think your fireside chat example is too idealistic. Where does this... SHARK ATTACK: Camden Riversharks Use Mobile Marketing to Sell More Tickets By Robert Bentz The Camden Riversharks are using mobile marketing including a mobile website, text message marketing, and a custom QR Code to sell more tickets and to promote the Atlantic League All-Star Game that will be played at Campbell's Field this season. ... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. What digital marketers can learn from TV 3. 7 reasons your co-workers hate you 4. 5 ad formats that will boost your brand 5. A brand's guide to handling social media jerks SUMMIT COVERAGE More photos Joe McWilliams, VP, Media Solutions, MediaMath Mark Mannino, RVP Sales, East & Central Sales, MediaMath Richard Johnson, VP Sales, Enterprise & Retail Solutions, MediaMath See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info Video Summit Mar 25-28, 2012 San Antonio, TX Summit info iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info   Advertisement     LATEST JOBS More jobs Partner Development - Jumpstart Auto and Hearst Magazines Budget Project Management Specialist Junior Negotiator Negotiator Director of Sales for New York, Los Angeles, San Francisco and Chicago Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Jack Krawczyk Senior Product Marketing Manager, StumbleUpon See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is rssb3@3xchange.info. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.