12 New Social Articles on Business 2 Community |
- What Search Marketers Need to Know about Google’s Impression Share Makeover
- The Online Community Content Map – Part One
- What’s the Difference Between SEO and Content Marketing?
- What Is “Social Proof” And Why Should Inbound Marketers Care?
- Hello Honey Bunny All Set To Go Viral!
- Instagram: How to Become Instafamous
- 10 Things Not To Say To A Social Media Manager
- Social Influence and The Marketer’s Dilemma
- LinkedIn Ads Make Way for Online Video
- Does it Pay to be Honest on Twitter?
- Google-Fu: 17 Things The Google Search Bar Can Find Instantly
- Using Video to Drive Social Media
| What Search Marketers Need to Know about Google’s Impression Share Makeover Posted: 02 Dec 2012 03:00 PM PST Many of you may know that Google has been planning on making some big changes to their Impression Share (IS) algorithm and that the changes, to be implemented early this month, will impact historical IS data.
Here's a breakdown of Google's new IS developments:
The Google reps I've heard from haven't provided many specifics on when exactly these improvements will be released – the one date floated was Nov. 3, but from the looks of my accounts, that wasn't the case. The good news is that if you were planning on using some historical IS numbers for reporting or presentations and haven't yet grabbed the pre-Oct. 1 info yet, you can still access it. So go ahead and download any data that you think you may need before it's gone for good! The latest AdWords blog update suggests it was sometime earlier this month. At PPC Associates, our process is centered on the Alpha-Beta Campaign structure, which allows us to do some pretty neat things with IS. Our Alpha campaigns are our high-value, high-volume queries in exact match single keyword ad groups. These keywords are also exact-match negged out across the rest of our Beta Campaigns, ensuring forced mappings. What's awesome about that is when Google gave us Ad Group level IS data at the start of 2012, they were essentially giving anyone who runs their campaigns in this manner query-level IS data since 1 AG = 1 Query with guaranteed mappings. Being able to ensure that you have maximum coverage on your high value queries is great from a management perspective, and it lets you reassure your clients that you are not missing out on any clicks on their most valued queries. Impression Share is a powerful metric that should be incorporated into your regular checks and reporting, and can be used to find holes and opportunities that you are not fully taking advantage of. Once your account is really running on all cylinders and you have your fundamentals locked down, you can start to do some advanced things with IS, like creating Opportunity Reports to show your clients. Stay tuned for Google's imminent changes and share any interesting ways you plan on using these new features. |
| The Online Community Content Map – Part One Posted: 02 Dec 2012 01:00 PM PST Creating meaningful content for an online community is a tricky business. Few online communities survive solely on member discussions. As I am fond of saying, people come for content but stay for community. However, if online community management shares too much content of marginal value, members can be overwhelmed and distracted. And of course, too little content usually results in an empty community. Striking the right balance of content and conversation is an elusive but necessary combination for success. When developing the content component, online community managers often think in terms of monthly or weekly Editorial Calendars to ensure a steady flow of ideas and content sources to keep the site active. This is a best practice, as it allows community management to plan for the future, align site activities around topic themes and, frankly, helps forestall a constant scramble for articles and the like. But in too many cases, calendars are devised with the primary goal of filling the content bucket, with little regard for the needs of and value to members. Community management hasn't stopped to ask the "So what?" question on the members' behalf. What's needed is the right kind of content to fuel interactions and provide ideas and insights that help members solve the problems that brought them to the community in the first place. The most important content in an online community is that which comes from its own members (i.e., members sharing their experiences) vs. content which the community organizer brings to the community from other places ((i.e., external articles published elsewhere.) Emphasizing community-generated content supports the peer-peer exchanges which brought members to the community in the first place. I've created this chart to help visualize the how member contribution varies with the different content types in an online community (click to enlarge):
The vertical axis – Level of Analysis – describes the degree to which the member is providing synthesis or interpretation based on experiences or data. For example, at the low end, a member profile is a simple biographical statement about the member. Further up, a member article or point-of-view item would offer some analysis and informed opinion about an experience or issue – from the viewpoint of a member in the community. The horizontal axis – Member Impact – denotes the relative number of members involved in the creation or authorship experience. For example, a member's own profile or an individual interview involves only one or two people, while a rapid poll draws on a number of members' responses to create value. When viewed through the lens of member creation and contribution, it's easy to see how so many externally-generated content types, such as Industry News, may not address member needs. They can probably get the information someplace else, unless it is sourced from and intended only for members of this community. Note that, if a number of members began posting comments about a particular item or engaging in an ongoing discussion about an issue raised by an item, the value of the resulting content rises. The level of analysis and number of contributors (member impact) both increase, moving it up and to the right into the realm of a forum discussion. The third dimension of this chart defines the categories of content – the diagonal bands moving from the lower left to the upper right. The categories are: Individual Exposure, Idea Exchange and Reflective Practice. Part two of this post will explore the special aspects of each of these content categories, based on how members and the community organizer can work together to create content of maximum value and impact for the community as a whole. |
| What’s the Difference Between SEO and Content Marketing? Posted: 02 Dec 2012 11:00 AM PST
It's not that they're giving bad advice. A lot of these articles are well researched, well written and contain some useful information. But the idea that you should write content for search engines is outdated and dangerous. You should write content that will improve your search standing, but that doesn't mean you should write with Google in mind. The key to content marketing is creating content for users. That's also become Google's target. They want their search to lead to the most relevant, most useful content for users. Creating content with Google in mind misses the point, for a number of reasons. With the rise of social media, content marketing can be effective without increasing search ranking. But that's a topic for another day. The main reason creating content just for Google is missing the point is because that's not what Google wants you to do. Google doesn't want you to spend time optimizing your website just for them. They want you to optimize it for users. Each Google algorithm update this year has been pushing websites towards 'quality' content. Which means that SEO and content marketing are actually becoming the same thing. Quality content can drive sales and increase search ranking. Which means you should always try to create quality content first, the rest follows naturally. Always Answer the 'Why'There are many questions to ask yourself when creating a content marketing strategy or building website content. The most important of these is 'why are you here?' You should have a clear purpose for every piece of content. True content marketing is about creating content that users find useful and want to share. Every time you create a blog or infographic, you have a clear idea of why someone would look for it and share it. You should be just as clear on the purpose of each web page. Neither Google nor users want to find themselves on a page they don't understand. They need a reason to visit a page and they need to understand its use. The only person who can define that is you. If you can't answer the 'why', the page needs work. Provide InformationSince Google's Panda update earlier this year, the focus on quality content has had two key factors. The first is relevance, which is taken care of by the 'why' above, and the other is usefulness. The key to making a page useful is to fill it with relevant information. That's what content marketing is built on anyway. You wouldn't share out content that wasn't information rich. Website content should be similarly informative. Obviously you may not want to give everything away on a single page, but you shouldn't scrimp on information either. Users, and Google, want information that's easy to find and useful. If you only offer the bare minimum of info on a page, why would a user want to read it? And why would Google want to send them there? Think About LinksContent marketing is all about spreading content that sends users back to your website. Links are good for two reasons. They send people back to your site and Google loves them. The more your page is linked to, the better it looks to Google. Or at least that's the way it used to be. These days, that sentence comes with a massive asterisk. The links have to be high quality and they have to be natural. Google doesn't just rank websites in terms of relevance; it also ranks the inbound links. Each link counts as a vote for your page, but quality links count higher than others. Low quality links can have a hugely detrimental effect, particularly if Google think the links have been purchased or obtained 'unnaturally'. All of which means that you should create content that is likely to gather links, for natural reasons. Which really leads you back to creating relevant, useful content. Content marketing is sometimes called link-bait. It's about creating shareable content. Your website content should take on a similar target; it should be as 'linkable' as possible. Content marketing, SEO, online or digital marketing; there are many terms used to describe different aspects of promoting your business online. When you break it down though, they all have very similar requirements. In truth it doesn't matter what you call it. Quality content makes all the difference. Creating quality content marketing to engage prospects and transform them into loyal customers is important for the success of your business. With that in mind we developed a whitepaper to guide you on the creating of Winning Content for your business. Download it Now!
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| What Is “Social Proof” And Why Should Inbound Marketers Care? Posted: 02 Dec 2012 10:00 AM PST Robert Cialdini's best selling book Influence outlines seven basic principles behind the psychology of persuasion. One of my favorite heuristics outlined by Cialdini is the principle of "Social Proof." The most classic example of social proof is the sitcom laugh track. The fact is that nobody likes canned laughter, yet adding a laugh track to a sitcom cues up laughter without us realizing if the joke is actually funny. How is this possible?
Nathan Handwerker, a Polish immigrant who worked in a New York City hot dog stand in the turn of the 20th century, was one of the first to pioneer social proof in product marketing. In those days, you could get a hot dog and a Coke for ten cents. As an ambitious entrepreneur, he created Nathan's Hot Dogs and offered the same Coke and a dog for only five cents. However, he was shocked to find that the market wouldn't buy the half-priced meal! The people of New York simply didn't believe that a healthy hot dog could be made at such rock-bottom prices. In a genius move, Handwerker made a visit to the local hospital and offered free hot dogs to any doctor or nurse that showed up in their uniform. With doctors and nurses lined up by the masses outside of his hot dog stand, the people of New York were finally convinced to buy. Nathan's Famous remains a thriving public company today. The digital marketing world has harnessed this powerful psychological principle in many forms, including the guest blog post. Our social networkers create relationships for content syndication with publishers that are trusted and regularly visited by our target personas. Our networkers then coordinate with our authors and editors to create fresh, relevant and valuable content that fits the publisher and educates our target personas. The combination of great content that is published on a trusted third-party source provides social proof that our client is also a trusted industry thought leader. Thus, the guest blog post is one of the most powerful ways to demonstrate social proof on the Internet. For more content tips, check out our free guide: 5 W's of Content Creation. |
| Hello Honey Bunny All Set To Go Viral! Posted: 02 Dec 2012 09:40 AM PST Someone shared a video on my Twitter timeline warning me its going to be addictive and it sure has been. So, if you are still grooving to the Gangnam style, then here's a much more relatable funny song that is sure to make you go, "Feeling something something, Hello Honey Bunny Honey Bunny, You're my pumpkin pumpkin Hello Honey Bunny". If that looks cute, the tune makes it even peppier; you just can't get it off your mind! Check out the video: So, what exactly is 'Hello Honey Bunny'? The tune first featured partly in Idea Cellular's latest TV ad jingle that is also available as a ringtone. The TVC aims to unite Indians from all parts of the country with a single song. The full song has been released as the above video and given the viewer statistics on it, it is sure to cross Gangnam's record soon. Having been released only this Friday, the video has already caught up pace with more than 23K views in the last 2 days. Below is the YouTube statistics on the video:
What's interesting to note is that Idea Cellular has been creating a buzz on its Facebook page a few days prior to releasing the TVC. Fans were asked to guess who or what is a Honey Bunny. In addition, there were many updates with teaser videos that helped in building up the suspense. It has always been a delight to consume content on the Idea Cellular Facebook page. Since the time we happened to stumble upon its unique content strategy centred around ideas in a weekly set pattern, till this severely addictive song promotion, the Idea Facebook strategy seems to be well aligned. The telecom brand's intention to create exclusive content for its fans is indeed impressive and would definitely help in building a long term community. You can't stop singing 'Honey Bunny', can you? |
| Instagram: How to Become Instafamous Posted: 02 Dec 2012 09:30 AM PST In September 2012 Facebook completed its acquisition of Instagram. The deal was reported to be worth an estimated 1 Billion in cash and stock. First things first, decide if Instagram is right for you. Odds are, you're reading this because you either use IG already and want to grow your presence, or you're still sitting on the fence and deciding whether to try it. If you're still thinking about it, ask yourself these three questions. 1) Do you like to take pictures? 2) Do you consider yourself creative and artistic? 3) Do you want to expand your network and create loyal connections? Assuming you answered yes to one of them, the debate is over… keep reading because the people already on Instagram are wondering why it's taking so long to get to the good stuff. MY EXPERIENCE
I joined Instagram back in April of this year, when it first became available on Android devices. In the 7 months since my debut, I've built a fanbase of over 60K followers who've collectively blown me away with their engagement. It's safe to say, after earning 1.25 million likes and 36000+ comments, I've achieved a certain level Instafame. Now it's time to map my success and pass on a few directions how you, too, can become Instafamous. BE AN ARTIST, NOT A PICTURE TAKER I know, I know, it was a bait and switch; I asked you if you liked to take pictures and you said yes, WTH!! That's just the thing, though, anyone CAN take picture. Of course it helps to take a "better" picture, but the #1 concept I learned about photography is it's all about the finish. Anyone can take a picture and upload it to Instagram; you need to set yourself apart. Here's the deal – skip your latte and invest in a "pro" photo editing app. Being a droid user, I can recommend a combination of PicSay Pro and the PicsPlay Pro to meet your editing needs. A fellow IGer (instagrammer), Christine Kramer-Skulevold, has a few recommendations for iPhone users. She employs a suite of Photoforge2, Colorsplash, and Snapseed to enhance the experience. Here's a quick look at what a creative eye and technology can produce with some of before and after shots! SIMPLE EDITS
ADVANCED EDITS
This is a good segway – when you're doing advance edits, don't try to pass it off as an original. Some people's feathers get in a bunch when you don't disclose it as an edit. Another "controversial" topic is the use of cameras outside of your phone. Some people are hardcore, iPhone only, purists that shun other IGer's who post pics shot with a digital or DSLR camera. Well, I use a DroidX and Canon point and shoot… so the purists might not like me. It's a 60% phone / 40% Canon ratio for my posts and, frankly, I don't care what the aristocrats think. THE INSIDE SECRET Ok, let's get it out of the way – I'll tell you the "Big Secret" everyone wants to know. How do I do it… get so many likes… have so many followers… comments? It started with hard work and then became a helluva lot easier as I reached the popular page. So there it is, getting on the popular page will make you Instafamous. The End. Just kidding, sort-of, but here's the kicker. You'll need more than a bunch of people following you to climb the charts. You want fans, not followers. Fans are the ones who actively view their Instagram feeds and engage with you on a regular basis. As your base grows, use tools like Statigram to keep tabs on your most engaging fans and monitor your progress. The chart below, along with the first infographic above, were both generated with Statigr.am. Run to a Million
HOW TO: BUILD YOUR INSTACRED This part isn't as hard as it seems, but takes time. You're going to need thousands of fans before you make it to the popular page; which means more people need to know of your existence on Instagram. There are three main ways to accomplish this: follow someone, like their post, comment on posts. The first two are the quickest way to introduce yourself. If you want further detail on follow/like strategies, comment with your interest at the end of this post. My Bieber Moment
Most of the things we talked about fall under one umbrella – setting yourself apart from the other tens of millions IG users. I have one last tiny tip that will pay dividends immediately and probably will be the most impactful concept you take away from this. I'm assuming that you do (or will) respond to all your comments. Make sure you respond to all comments until you reach the popular page and can't keep up with them all. The key here is to use your fans name in your reply to their comment. I've had over a hundred people respond by with something similar to "you're the first person to ever called me by name here." Go ahead and ignore everything I said up until to the last two sentences. That's the real secret – get to know your followers and make them into your fans. |
| 10 Things Not To Say To A Social Media Manager Posted: 02 Dec 2012 09:00 AM PST
Top 10 Things NOT to say to your social media or community manager, and why.Hey – I use Facebook! I'd be so good at your job! While it is true that being a social media or community manager, using Facebook is a part of the job, it is only that. One part of the job. You need to know how to use all the social media sites (and blogging) and how best to utilize them for your community. I just don't get the point of "The Tweeter" First of all, don't call it "The Tweeter". Calling it that is either ignorance or obnoxiousness, and sometimes both. Twitter is an important part of the social media tool kit. It is a great way to get involved with your community, both talking with and listening to them. What do you do all day? Short answer: a lot. A day in the life of a social media manager can include a variety of things. From creating and curating content to designing a Facebook contest to searching out what people are saying about the company/brand across the Internet. All that while addressing customer concerns, replying to what people are saying while keeping up with the brand voice and maintaining a positive brand reputation. You actually use that stuff for business? Social media is an opportune place to get involved in the community with your customers. It is a place to listen to your customers and to know them better. Joining the communities of social media helps to keep your business top of mind and gives you an opportunity to get involved with them in a one on one basis. Oh – you could do mine free for me, right? Because we're friends. No. Social media management is a service, you pay for someone to manage a social media account in the same way you would pay an accountant to do your taxes or a lawyer to read your contracts. Would you ask your cousin the accountant or your sister the lawyer to manage your business's workload for free? So, what are you going to do when social media goes away? Things may change and evolve over time, but there will always be a need for businesses to engage with the online communities. While the channels may change, the need will still be there. We evolve with the times. Can't I have an intern/my son/my granddaughter etc do that for me? No. The person behind your social media accounts is another 'face' of your company. The things they say and do online will reflect back on your company in a positive or negative light. As Scott Stratten says "It takes a lifetime to build a reputation and one tweet to screw it all up." You mean like, people pay you to tweet for them? Yes, but consider this… those tweets have a lot of thought behind them. Is it in the brand voice? Does it stick to the social media plan? If it's curated from another source – is that source a reliable one? Are the facts correct? Is the spelling and grammar correct? Those are just a few thoughts behind every post on any social media site. Who in the world would pay for that? Isn't it free? While having the basic set of social media accounts is free, there are charges to some of the tools. You also have to consider the cost of your time. Social media is alive and active 24/7/365. It's not just 9-5. Do you have time to respond to every Tweet or Facebook post? Can you afford the time it takes to not just write your own blog, but reply to every comment as well? Aw… that's cute. But what's your real job? This is a real job! You might not understand what I do, but that's ok – we're still cool. Let's go have some coco. Thanks to my friends at the Social Media Club-Milwaukee, Social Solutions Collective and Steamfeed.com authors for contributing to the list! |
| Social Influence and The Marketer’s Dilemma Posted: 02 Dec 2012 07:30 AM PST
Just 20 short years ago, marketing was pretty easy. You got your budget, you allocated it to the media buy (TV, print, radio, direct), and away you want. If you were conscientious, you'd collect results and give them to your clients. If you weren't, you'd correlate any increased foot traffic to a store or business to your awesome marketing efforts. Every was (kind of) happy, and marketers went about their happy way of sitting in a lofty seat, controlling the message and how that message was disseminated. Then everything changed. With the advent of the World Wide Web in 1990 by Tim Berners-Lee, consumers now had a legitimate way to take a little bit of control back from the marketers. While it was still in its infancy, and search wasn't as advanced as it is today, private forums and message boards soon sprung up and consumers could connect with peers and fellow customers, and offer true feedback and advice versus the limited face-to-face conversations taking place in the home, workplaces and bars. Jump forward 15 years, and the growth of Facebook, Twitter, enhanced forums and real-time review sites, and now the marketer's game – or at least, the bad marketer's game – was pretty much truly up. Messaging was no longer the domain of the few – now it had to live up to its claims or be shot down in public, in the full gaze of a paying client. Not only that, but now the power of the budget was being taken away by the introduction of social influence – and the marketer's dilemma began. If Everyone's an Influencer…Before social media, if brands were looking to truly get their message in front of a certain group of people, they'd buy celebrity endorsements. From Paris Hilton in a bathing suit washing cars to Madonna being paid $5 million for an advert that was pulled by its sponsor, celebrities have been big draws when going after a certain demographic. The problem with this approach is when a celebrity takes a fall and the brand takes a hit because of it (or would do, if action wasn't taken on their behalf). Think about Tiger Woods and his extra-marital problems; or Lance Armstrong and his recent doping scandal. When heroes fall, they taint a brand too – if you don't take action, you're seen as endorsing wrong-doing or questionable behaviour. Additionally, consumers are much more savvy now and aware of how advertising works – do we really believe that Celebrity X drives Automobile Brand Y? No. Instead, we move back to where we've always been prior to the golden age of advertising and marketing – peer recommendations and trusted resources. In social media, these trusted resources are the new influencers, and brands are now looking to connect with them versus celebrity endorsements. That in itself leads to the next problem – when social media can empower anyone to become an influencer, who do brands connect with? It's Still About the Four A'sThanks to some social scoring sites, anyone can appear influential. Increased activity on Twitter and Facebook can see your score on the likes of Klout skyrocket. For brands that can't afford to put the legwork in that truly identifies the real influencer for their audience, social scoring sites offer a quick overview of who may be the right person, and let you filter out only those that meet a certain score and above. While this can give you a quick introduction to the kind of people you're after, it can also see you miss these very people as context and relevance can often be missed by a simple score. Additionally, whether social scoring helps you identify people of not, to truly get your message out there you still need the Four A's:
These four tenets are core to the marketer's success – but without knowing how to identify true influencers, how can you get all four aligned and working together? The conversation is just starting on that one… |
| LinkedIn Ads Make Way for Online Video Posted: 02 Dec 2012 06:00 AM PST Companies can now incorporate video into their LinkedIn Ads campaigns. So what do marketers need to know?
It will be interesting to see how marketing organization take advantage. Trends show that the use of online video is continues to rise with B2B marketers, as video is the sixth most popular content marketing tactic in 2012. (Incidentally, social media – which includes LinkedIn – is number one.) And since creating online video presentations is easier now than ever, this could be another valuable outlet for video marketers. So how does this whole "LinkedIn video ads" thing work? Here's a quick rundown of the basics:
You can find out more about LinkedIn video ads here, and check out our content development page to learn more about using Brainshark to create video marketing content quickly and easily. Learn More: Video for Social Media Marketing |
| Does it Pay to be Honest on Twitter? Posted: 02 Dec 2012 04:00 AM PST
Does it pay to be honest on Twitter? Increasingly, the answer may be "no." In the past, I've written a blog post about my life in social media each time I hit a milestone on Twitter. 10,000 followers, 20,000 followers, etc. Last week I hit 50,000 followers so I thought I would reflect on one of the philosophical issues I'm dealing with. Maybe it will help and support you in your journey too. I hit this milestone exactly one year after I hit 30,000 followers. If you do the math, that's 400 new followers every single week. And actually, it has been a lot more than that because I still cull all the spammers out of my stream (with the help of my wife). So, to the best of my knowledge, all 50,000 of those folks in my Twitter audience are real people. I've gone back and forth about whether it is worth the effort to evaluate every Twitter follower. In the long run, who cares if I let spammers in the door? So far, I have taken some pride and comfort in knowing that there is nothing fake about my Twitter audience. It is real, it is organic, and it is a very engaging and supportive group. So if I follow you, it means something. I am not "automated." But is worth it the time I put into it? Why spammers help your businessThis may sound counter-intuitive, but taking the time to cull spammers might actually be hurting my business and online reputation. If I were not blocking spam Twitter accounts, I estimate I would be approaching 100,000 followers by now. I'm convinced that the social proof of numbers like "likes," "followers," and yes, even a Klout score matter in our online world. Few, if any, people are going to take the time to examine my career and accomplishments before deciding to follow me, read my blog, or even buy my books. But they may look at 100,000 Twitter followers and decide that I am an authority. It is just the way of the world. I was recently introduced at a speech like this: "I'd like to introduce our keynote speaker Mark Schaefer. He is the author of Return On Influence, has more than 40,000 Twitter followers, and a Klout score of 72. Please welcome him." So, this idea of social proof even lends validation in the offline world! Being honest. A fool's errand?So, in review, I am probably wasting resources by cleansing my Twitter account. Nobody really knows or cares about it, I'm probably the only blogger doing it, and it might even be hurting my business in some way. But I've decided to keep doing it. Sometimes it doesn't matter what other people think or know. It matters what I think and know. I've come this far without "doping" my Twitter stream with fake accounts to inflate the numbers. I just can't quit now. If somebody asks me how many Twitter followers I have, I don't want a voice in the back of my head saying, "yeah, but most of them are not even real." In 2009 I wrote a little manifesto called "Why I Block on Twitter." I still believe in this: 1) My Twitter Tribe matters. If I follow you, I choose to do so. No auto-follows, ever. Before I follow, I have read your bio, some of your tweets and probably clicked your link. I have a quality audience and it's staying that way. 2) I want an audience to be proud of. This probably sounds old-fashioned but I don't want to do anything in my life that I wouldn't be proud to disclose to my children. And if they examined my Twitter audience, I would not want them to see a bunch of nymphs peddling their videos. Anybody can see who you're following. What does your audience say about you? 3) I want to protect you. If I block the spamaholics I keep them from my tweets and I keep them, in a small way, from you. I see so many of these folks who copy "Follow Friday" lists trying to lure followers. No. Stay away from my friends dammit. 4) Because I just do not want to play that game. I'm not going to be passive and imply that what they're doing is OK. Blocking sends a message. If we ALL blocked them, they would have to go away, right? What do you think? Would you spend the time to go through 400 new Twitter followers every week? Mark Schaefer is a marketing consultant, author and college educator who blogs at {grow}. You can also follow him on Twitter: @markwschaefer. |
| Google-Fu: 17 Things The Google Search Bar Can Find Instantly Posted: 01 Dec 2012 06:55 PM PST Think you're a Google pro? Brush up on your Google-Fu with these 17 things the Google search-bar can find instantly. Weather Learn the weather for a lot of American and worldwide cities. Put in “weather” followed by the city and state, city and country, or just use the zip code. Example: weather Chicago Example: weather New York
Stock Quotes Get the current stock market information for a company or fund. Just type in the ticker symbol. Example: AAPL (Returns the stock information for Apple Computer) Example: DJI (Returns current Dow Jones Industrial Average)
Time Get the current time at any place in the world. Example: Time Hong Kong
Sports Scores Check on scores and schedules for your favorite sports teams in the NFL, NHL, English Premier League and MLB. Example: San Francisco 49ers
Ask a Question Have a question that needs answering? Type the exact wording of your question into the search box. Most of the time, the right answer will pop right to the top of the list. Example: How many yards in a mile Example: What time does the Superbowl start
Measurement Conversions Use the search box to do conversions for all height, weight, mass, etc. Example: 10 hectares to square feet Example: 15 miles in inches
Calculator There is no need to start a separate calendar application. Google can do the math right on your desktop. Example: 5*18 + 27
Dictionary See the definition of a phrase or word by simply typing the word “define” in front of the word. Google displays a list of different definitions from several different online sources. Example: define eschew Example: define mass spectrometer
Spell Checker There is no need to go to a dictionary website. Use Google’s suggestion feature to check the spelling of any word. Example: fantasic (suggests the correct spelling, “fantastic”)
Local Search If you’re looking for any kind of local business, type in the category along with a city name, or zip code. Google will deliver a list of available choices along with a map of each location and a review. Example: sushi Raleigh NC Example: furniture Dayton OH
Movie Times Google has reviews, ratings and showtimes for all the movies playing in your area. Enter the word “movies” and your ZIP code. Example: movies 97543
Airline & Airport information Check the flight status for arriving and departing US flights. Type in the name of the airline and the flight number. You can also see time schedules and delays at specific airports by typing in the name of the town or the three letter airport code followed by the word “airport.” Example: United Airlines 77 Example: Chicago Airport Example: ORD
Currency Conversion You can convert amounts for any currency in the world. Example: 987 US Dollars in Canadian Dollars Example: 23 Euros in Yen
Find Similar Web Sites Have a website you particularly like? Google will help you find other websites like it. Type “related” and colon sign. Example: related: www.msnbc.com
Fill in the Blank Google can play “fill in the blank.” Simply start a sentence and ended with an asterisk. Google will finish it for you. Example: Albert Einstein discovered * Example: The latitude of Boston is *
Package Tracking Paste in the package tracking number for any UPS, FedEx or USPS package. Google returns quick links to easily track the status of your shipment. Example: 1Z9999W99999999999
Area Codes Ever get a strange phone number and wonder where it originated? Just type in the three digit area code. Conversely, type in a city name and get a list of area codes. Example: 212 Example: Area Code Boston |
| Using Video to Drive Social Media Posted: 01 Dec 2012 03:30 PM PST People's trust in traditional media is declining, with recommendations from friends and social media becoming key influencers of a purchasing decision. This, along with the SEO benefits, has meant brands are increasingly seeing social media as a vital channel. The key to social media for brands is their ability to engage with the audience and this is increasingly being done through visually compelling content, which video helps deliver. Video for social media, known as social video, has become the choice for many brands on social networks. Social video is being used to add to the social experience of the viewer, whilst delivering a branded message. Advertising is moving from a 30 second slot people try to avoid on TV to social video content which viewers are willing to share with their social networks. Social video is enabling brands to share their message in a manner that the audience will listen to and engage with. When used strategically, social video on can help brands drive a number of their social media objectives, including generating engagement, increasing brand awareness and evoking a brand's personality. How does video do this?
The rewards for a brand harnessing the power of social video are clear, with research suggesting that immediately after viewing a company's video, buyers are 40% more likely to visit a company's website or contact via phone (eMarketer, 2011). Studies by Brightcove have also found that videos shared through social media performs better than other videos, with higher engagement rates and higher completion rates, allowing brands to share their message to an audience who are listening. It's no wonder then that social video campaigns generated over 8 billion views in 2011 and are expected to more than double in 2012 as brands commit more to social video. |
How to write content for 
This phenomenon is due to the fact that humans measure a circumstance based upon how the majority of others measure the same circumstance. It was an important survival mechanism for early humans — if you saw your herd running in fear, then you ran with them to survive. This mechanism remains in the human psyche and is as powerful as ever, especially in the marketing world.
Honey Bunny song YouTube stats
Now that Thanksgiving is behind us, we are elbow deep in the holiday season. It's the time of year were you reconnect with friends and family you might not see all that often. Reconnecting with these people can occasionally end up in some awkward moments. One of those moments comes when you try to explain your job as a social media or community manager to those people who just don't quite "get" it.
The opportunity to get your brand's message out with 
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