Most Popular Articles of the Week
How to Improve the SEO Quality of Blog Posts by Nick Stamoulis
Content is an extremely important component of an online marketing strategy today. People are spending time doing research before purchasing a product or signing up for a service and are looking for information online. The content that you produce is what has the potential to capture their attention and keep them interested in your company or brand. Incorporating a blog into your business website is a great way to share content on a regular basis. It can also provide numerous SEO benefits if you know how to properly optimize each post since each new post adds an additional page to your website that can rank in the search engines…Read More
Fight the Good Fight Against Social Media Burnout by Laura Spaventa
A couple of months ago, I experienced a severe case of social media burnout. For many people, this would not necessarily be a problem, but this was a huge issue for me. Why, you ask? I am the Social Media Community Manager for two major brands, so it is my job to constantly be online and monitor what people are saying and doing in regards to these brands…Read More
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Your 2013 Social Media Strategy: Grow a Pair. by Mark Schaefer
First I would like to explain this strange headline to my international readers. “Grow a pair” (not ot be confused with “grow a pear”) is American slang for stepping up to be tough and bold. Now, on with the show. There is an infection overwhelming social media strategy development and the virus is fear. I just read a number of reports all showing how CMO’s are still confused about what to do about social media. Really? It’s been on the table for at least 3-4 years now. Isn’t it time to figure things out? Read More
How to Launch a B2B Social Media Marketing Campaign by Douglas Burdett
B2B companies who adopt social media marketing are able to reach current and prospective customers more efficiently, and track the effectiveness of their marketing dollars. Business-to-business (B2B) companies are increasingly aware of the benefits that can be gained from engaging in social media. And believe it or not, there are lots of B2B companies still on the fence about adopting social media. They’ll get there – in fact, maybe this is what they need to get started…Read More
Social Media Addiction? Who, Me? (Infographic) by Frederic Gonzalo
2012 is coming to an end, which usually means a great time to reflect and look back at how things have unfolded in our personal and professional lives during the past year. One thing is for sure: with smartphones, tablets and laptops penetrating our everyday lifestyles, this continuous connectedness is not without its fair share of secondary effects. We spend insane amounts of time sharing and commenting on various social networks, but how does this affect our real-life interactions? Read More
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