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Tuesday, November 20, 2012
Interpublic Group Unloads The Rest Of Its Stake In Facebook
Talk about a wise investment: Interpublic Group of Cos. paid less than $5 million in 2006 for a stake in Facebook. After selling about one-half of that stake to an undisclosed buyer in August 2011, for $133 million, IPG unloaded the rest of its share of the social network Tuesday for $95 million in cash. IPG said it expects to record a pretax gain of $94 million on the transaction, and Chairman... read more>>
INFOGRAPHIC: Supermarket Chains, Thanksgiving, And Facebook
Social software company Expion examined posts related to Thanksgiving and fall in general by seven leading supermarket chains, finding that Publix gave the most thanks when it came to the social network. The Publix Facebook page had the most likes of any of the seven companies profiled by Expion, and Publix accounted for four of the top five Thanksgiving-related posts in terms of engagement.... read more>>
Eat24 Cooks Up Humor, Engagement For Facebook Success
The most basic way to gain a Facebook following is to offer people something they like and talk with them about it. The people at Eat24, an online food-delivery service, have perfected this equation. Eat24 connects with foodies through Facebook, engaging in dialog about delicious dishes, while posting food-related humor and photos of tantalizing meals. The company has grown from a two-person operation to a company of more than 100 employees... read more>>
Firefox 17 Released, Complete With Social API, Facebook Messenger
The new Social API from Firefox is out of beta, as Mozilla released Firefox 17, complete with the application-programming interface's integration with Facebook Messenger. Mozilla announced in early October that Facebook Messenger was the first application it was using to test its Social API, releasing it in beta later that month. The Social API is a way for Mozilla to allow developers -- including but not limited to Facebook -- to integrate their... read more>>
Facebook Supports American-European Child Internet Safety Agreement
Facebook has lent its support to a child Internet safety pact signed Tuesday by the U.S. Department of Homeland Security and the European Commission. The two organizations agreed to continue to make the Internet a safer place for young people - a cause Facebook believes in, too. Janet Napolitano, secretary of the Department of Homeland Security, and Neelie Kroes, vice president of the EC, signed an agreement stating that the two parties... read more>>
Facebook Testing Upcoming Events In News Feed?
Facebook is continuing to test additional modules for its news feed, adding to its upcoming concerts trial, discovered last month, with an upcoming events module. The upcoming events module appears to list nearby events that the user was not necessarily invited to, and hovering over the question mark in the top-right-hand corner of the module results in the display of the following text: Suggestions based on what's happening nearby. Readers: Have you seen upcoming... read more>>
Study: Singapore Facebook Usage Stays Strong
A study of Facebook usage in Singapore by social media marketing firm Rock Publicity projected that more than two-thirds of the country's population will use the social network by 2013, and average usage levels will increase. Findings from the study by Rock Publicity include: There were 3,220,500 Facebook users in Singapore in 2012, or 62.2 percent of the country's total population, and that figure will rise to 3,499,490 (67.5 percent) in 2013. More than... read more>>
Facebook Data-Visualization Outfit SumAll Closes $6M Capital-Financing Round
Data-focused software-as-a-service provider SumAll announced the completion of a $6 million series-A capital-financing round led by Battery Ventures, with Wellington Partners participating, as well. SumAll helps users collect and digest data from Facebook and other social networks and websites including Twitter, Google Analytics, eBay, Amazon, PayPal, Stripe, Authorize.Net, Instagram, Shopify, BigCommerce, and Magento. Users can see their full social histories, updated in real-time, and use the dashboard to segment the data to fit... read more>>
Facebook Tests Photo Sync On IOS Devices
In September, Facebook tested Photo Sync for Android, allowing users the choice of instantly uploading photos to Facebook (but to an album only they can see) when they are taken. TechCrunch reported Monday that the social network is bringing Photo Sync to Apple devices. This is not an automatic feature, but rather one that users can opt into. Pictures taken through the Facebook application, with Photo Sync enabled, are automatically uploaded to... read more>>
Facebook Highlights Black Friday Campaigns, Apps
With Black Friday just days away, mentions on Facebook containing words related to holiday shopping are up 160 percent compared with one month ago, while mentions of Christmas are up 157 percent, according to the social network. Facebook also revealed the top 10 brands in terms of people talking about this, as well as 10 brands on the social network offering interesting applications or promotions. The top 10 brands in terms of PTAT... read more>>
Facebook Page Reach May Be Down, But Engagement Is Healthy
Not long after Facebook made changes to its algorithm (which people often refer to as EdgeRank) in September, many page administrators started noticing greatly decreased reach. We Are Social teamed up with Socialbakers to gather some hard data on how the changes have affected pages. They found that while reach has gone way down, engagement has pretty much held steady since August. Socialbakers and We Are Social examined 41,051 posts from 274... read more>>
Michael J. Fox Foundation for Parkinson's Research, UCB, Syncapse Team Up On Facebook App Tell Us Your Story
The Michael J. Fox Foundation for Parkinson's Research teamed up with biopharmaceutical company UCB and social performance management platform Syncapse on Facebook application Tell Us Your Story. Members of the Parkinson's community have until Dec. 31 to share the experiences with the disease and how it affects their lives, and UCB will donate $5 for every like or share each story receives, up to $60,000. In addition, every donation made via Tell Us... read more>>
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