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Wednesday, November 21, 2012
Report: 70.1 Percent Of Facebook Pages Updated Less Than Once Per Month
A study of Facebook pages by social media company Recommend.ly turned up a surprising number: 70.1 percent of those pages are updated less than once per month. As reported by Econsultancy, community pages were the most likely to be inactive, at 79.3 percent, followed by company pages at 73.5 percent. Recommend.ly also found that the average number of likes for celebrity pages rose to 11,713 in October from 9,144 in March, but businesses... read more>>
Facebook App Proves A Game-Changer for Obama Campaign
Answer: What is "targeted sharing" on Facebook? The question: How was the Obama campaign going to reach the millions of young people under 29 who had no listed phone numbers and flew under the radar -- just out of reach of pollsters and volunteers -- using the cellular network to communicate? That was the problem the re-election effort faced in the final weeks of the campaign, according to a post on TIME... read more>>
Facebook Asks Users To Comment On, But Not Vote For, Policy Changes
Facebook announced Wednesday that it is mulling changes to its data use policy and its statement of rights and responsibilities, asking users to chime in. The data use policy explains how the site collects and uses information from Facebook members, and the statement of rights and responsibilities explains the terms governing the use of Facebook's services. Users have until 9 a.m. PT Nov. 28 to comment on these proposed changes, but... read more>>
SocialWire Combines Organic Sharing, Facebook Advertising With Connect, Amp
Facebook advertising platform SocialWire believes its combination of organic sharing and paid advertising results in a unique offering for marketers on the social network, and a host of investors apparently agree to the tune of $2 million influx of seed funding. The funding round was led by First Round Capital, with other participants including Dave McClure, Ariel Poler, Brian Sugar, and Joi Ito (director of MIT Media Labs). SocialWire's two-pronged approach is comprised... read more>>
Five Key Considerations For Facebook Page Promotions
The holiday season has already begun. Brands and retailers have been hard at work rolling out their holiday campaigns for weeks now, aiming to capitalize on the ever-earlier dates consumers begin their holiday shopping. So now is a fine time for marketers to ask themselves: What are you doing on Facebook to engage your audience and pull consumers into your campaigns? You might think it's too late to add another element to... read more>>
Presidential Turkey Pardon Put To A Facebook Vote
Every Thanksgiving since 1989, the president of the U.S. has given an official pardon to a turkey, sparing the gobbler from ending up on a silver platter. This year, President Barack Obama is letting Facebook users decide which turkey will be pardoned Wednesday: Gobbler or Cobbler. Through a vote on The White House Facebook page, users can select either Gobbler or Cobbler: Just because only one turkey is chosen doesn't mean the other... read more>>
Does Facebook Make Us More Honest?
It's easy to create a fake persona on Facebook, but is the social network actually making people more honest? With so much personal data on the site, a new study from Great Britain argues that more people are upfront about their lives, as it's easier for friends to see through lies. Of the 2,000 Facebook users surveyed, 36 percent said they tell fewer lies since joining the site. Other interesting statistics from... read more>>
Facebook's View Tags Show That Views Can Be More Valuable Than Clicks
As Facebook advertisers try to find ways to get users to click on ads, new statistics show that the impression is probably more valuable than the click. TechCrunch learned more about Facebook's view tag feature, which allows advertisers to track users who view ads, but who do not click on them. The site reports that, in one example, 87 percent of conversions came from impressions, rather than clicks. The view tag program... read more>>
Facebook Testing News Feed Module Revealing Most Shared Stories From Social Readers
Facebook appears to be testing yet another new module in its news feed, this time aggregating the most shared content from social reader applications such as that of The Washington Post. Some Facebook users are seeing the module below in their news feeds, which lists the most shared stories from social reader apps, in this case, The Washington Post. Readers: Have you seen this module in your news feed? Thank you to Blink Vice... read more>>
How To Use Facebook Marketing To Break Through Holiday Clutter
Many companies on Facebook will run some kind of holiday campaign or connect with fans through this theme. How can brands stand out? That's what Likeable Media's latest white paper aims to answer. Likeable notes that by utilizing the social networks differently, using effective advertising techniques, finding ways to engage the audience, and taking advantage of social commerce channels, brands can rise above the general noise. Likeable's newest white paper, "Four Methods... read more>>
Facebook To Page Administrators: Get More Page Likes This Holiday Season
With all of the other holiday promotions running on Facebook during this holiday season, why shouldn't the social network take the opportunity to promote itself? Some page administrators are seeing the promotion pictured below, "Get More Page Likes This Holiday Season," and clicking on the "create ad" button brings them to the social network's Target Your Ads page. Readers who manage Facebook pages: Have you seen this promotion from Facebook? Thank you to Blink... read more>>
Interpublic Group Unloads The Rest Of Its Stake In Facebook
Talk about a wise investment: Interpublic Group of Cos. paid less than $5 million in 2006 for a stake in Facebook. After selling about one-half of that stake to an undisclosed buyer in August 2011, for $133 million, IPG unloaded the rest of its share of the social network Tuesday for $95 million in cash. IPG said it expects to record a pretax gain of $94 million on the transaction, and Chairman... read more>>
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