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miercuri, 2 mai 2012

Bloggertone updates

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5 Tips To A More Successful Job Interview

Posted: 02 May 2012 12:56 AM PDT

If you've interviewed for a job you've probably thought about the practicality of trying to tell the interviewer everything you thing she will want to hear. Some people actually appear on autopilot as they run through their interview answers, barely taking a breath to actually listen to the question – before it is even completed.  Other people appear so afraid of "silence gaps" that they use endless run-on sentences.  Grammar does not appear their strong point.  Nervous anyone?

Stop, Listen, and Relax

How many job applicants do you think find that easy? Relax?  How do you do that when you are fighting for a job?

When you're looking for a new job – you may have been out of work for a while, you may be thinking that you will be losing your job soon by becoming extraneous to your company's mission, or, you may just want a change, but are not sure why.

Here are a few questions to consider:

  • What's your level of self-confidence – do you believe that you possess the capabilities to succeed?
  • How secure is your self-direction – are you certain and clear about where you are going?
  • How are you at handling stress – can you separate yourself from stressful situations?

Usually when I talk with job applicants these 3 attributes are most notably lacking and adversely impact an applicant's ability to perform well in an interview.  Given the different circumstances that an applicant brings to the job interview it's quite understandable why these 3 (and other attributes) are low.

How to Get Your Mojo Back

Getting your game (or mojo, edge, or control) back is not difficult – as long as you understand how and why you got in your situation, and how you can change it back.  The interview is not the challenge.


# 1. Pay Attention To What Got You Where You Are

For instance, if you are out of work or thinking that you might lose your job, your inner self, your gut, or your subconscious may be telling you that it's your fault that you lost your job – when that may not be the case at all.   There are many situations in business where circumstances are not in your control.

Related: "See Me" – Is your CV getting you interviews?

# 2. Put Your Job Situation In Perspective

You have talents, skills, and expertise that are of value to employers.  What is it about your unique set of talents and expertise that an employer will need to understand in an interview setting?  Understand and communicate.

# 3. Become Future-Focused

Based on where you've been, where do you want to go on the next stop of your career?  Assess your skills, talents, and strengths and identify what position functions you would like to perform – and more importantly – identify which companies for whom you would like to work and research opportunities with those and similar types of companies.

Related: An interviewer's perspective: where does it all go wrong?

# 4. Understand Your Talents – And Your Non-Talents

There's a saying in the recruitment business – know what you're great at – and maximize your efforts to perform job functions that use those talents.  There's the other side of the coin less spoken about – perhaps because neither recruiters nor applicants like to acknowledge it.  Understand what you can't do well.  Be honest with yourself.  Try not to become something and do something that is not natural for you.  Most importantly – be honest with the interviewer.  If working on data, detail, and writing reports is not your cup of tea – acknowledge it.

# 5, Look Back To Look Forward

I would expect that, for the better part of your career you were able to manage stressful situations very well based on your own ability to encounter stressful situations and to deal with them successfully as well as being able to step away from the situation (resolved or not) in a way which allows you to move on to other matters.  Focus on regaining that talent.  You may have misplaced the use of the talent, but you have not lost the talent.

Related:  10 MOST STUPID interview questions EVER

Successful interviews start with a confident, focused, and in control applicant.  Learn how to regain your self-confidence, self-direction, and ability to handle stressful situations.  Just as you were successful in work you can be successful in interviews.  When you identify how you were successful in the past you can be successful in the future.

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Image: "Career Employment Queue of eight hopeful applicants in business attire waiting for interviews./Shutterstock"

What is MDEC (Multi-Directional Expression Capability)? It Is The Rocket Fuel For Successful Online Strategy!

Posted: 01 May 2012 05:33 AM PDT

These are a sample of some of the questions that have surfaced during the week as a follow-up to my Ford blog last week. What is MDEC and how can it best be used to enhance an online strategy? This was the most common question, along with could it be leveraged by small to medium business as well as large?

What is MDEC?

To explain MDEC I have to share my Social Business Model.

People (Prospects, Customers, Employees, Management) Online x Intrinsic Motivation + Multi-Directional Expression Capability = (Advocates > Evangelists) = Engaged Social Communities > Social Business

As you can see my Social Business formula, features Multi-Directional Expression Capability (MDEC) as one of its components. People, are a basic need to all business.

  • it is how people take action when intrinsically motivated.
  • it is if they choose to express themselves or not, will dictate the success of your online strategy.

Through-out history, human begins have possessed the ability to express themselves by speech, body language, song, and the written word. Historically this meant we had to physically gather together in groups, large or small, for multi-directional expression to take place. By this I mean more than two people are involved in conversation and people expressing themselves freely and in different ways.

With the advent of Online Social Media Platforms that has all changed. Just logging onto your chosen platform allows you to instantly enter a "Mutli-Directional" conversation or dialog. This allows you to exercise your "Expression Capability". For a Social Business Strategy to have success it is my opinion that MDEC activity is the magic dust, one of key drivers and measurement of ROI.

When the dynamic content you are sharing with your online community, intrinsically motivates a sustained amount of expression, your online community will engage in a mutli-directional discussion about that dynamic content. They take action and post comments/ tell related stories, upload pictures/video….Coca-Cola now measure "expression rather than impression" as an indication of a campaign success.

Companies like Coca-Cola, Ford and Burberry understand that MDEC is the key to increasing their company's share of expressions of interest from online communities. MDEC conversations will develop between customers discussing a company's products/service and the community will call it as they see it, the good and the bad. The trick is to be aware of these expressions and respond to them in a positive and helpful manner. The companies mentioned above all do, so why can't yours.

Related: The Multi-Device Digital Omnivore: The Online Future In Focus

Can small business benefit too?

Yes, is the simple answer. MDEC conversations take place among online communities, the size of the community is irrelevant, large is great but not necessary. Starting with a small community and expanding it by implementing a social business strategy is desirable. It's the quality of the dynamic content which will lead to expressions this helps to build the community loyalty; this in turn helps to increase the companies profile and profit.

Can you give examples of how a small business could use the MDEC model to its advantage?

Imagine two restaurants in a small coastal town, this town receives a big explosion in population during the summer months, due to the arrival of holiday makers who own summer houses on the beaches near-by. During the holiday season one restaurant is very busy all summer; the other is only moderately busy, why?

The answer could be that during the off season, the owner of the busy restaurant works hard on content for the restaurants website and Facebook page. During the off season the busy restaurateur continues to generate MDEC engagement with the summer community, by sharing content, recipes and fun competitions to keep the community aware of the restaurant. The owner's fun and informative dynamic content and gamification effort alone will not sustain the engagement level.

The better the edu-tainment element of your content the more expressions it will receive, the bigger and better the share of the "expressions" among the online community in the off season, this will relate directly to them becoming paying customers in the summer season. Result; ROI and profit.

Related: Five Potential Digital Futures

What level of costs and resources would be required for an MDEC result?

The main cost of any online engagement is, time. The social media platforms are free and the 2.0 website design is now very affordable. Now you can easily set up a listening post to keep track of the online conversations about your business/organisation. TweetDeck is my chosen tool for monitoring mentions, again this is free. For bigger companies there are more sophisticated tools available.

What the owner will also realize on the content side, is that the community will have much more content to share, than the owner will ever be able to post. Coca-Cola has experienced this on a major scale. If the owner manages this cleverly, the inbound content flow will reduce the amount of time spent online creating content. It will also lead to some very clever innovations being created in the business due to the MDEC participation. Taking the example giving above; online communities love to share their knowledge and experiences from other restaurants in other Cities and Countries plus what they are doing in their own kitchen.

One mis-conception that small business labors under, is that the online community has to be big, this is not true, give me quality over quantity every time.

Related: The Holy Grail of Online Engagement (In 15 Steps)

What social media vehicles are best suited for the MDEC model?

In the above example Facebook, Instagram, Pinterest, YouTube, Twitter and of course blogging, can all by leveraged, but the issue is time and resources. If this is a one person effort then clearly when developing the online strategy, resources have to be considered. With only 24 hours in any given day and a business to run, one person could never hope to cover all these platforms keeping the content, current and interesting

Start with a toe-dipping exercise, also identify where your existing customers are spending their online time. Facebook is an obvious starting point. Run an in-store promotion for your customers to like your FB page. This will give you an online community which relates to your business. These people have being in your business and therefore have an interest. These are not anonymous strangers who "Like" your page; these are after physically visiting your restaurant/shop, what strategy/tactics you use to leverage this community is another question.

Related: Fear Of Embarrassment Or Mistakes, Are Not Business Reasons To Postpone An Online Marketing Strategy

Can MDEC be used for B2B development?

Again the simple answer is yes. If your company is a service supplier then this model can help you to

  • Draw attention to your company
  • Explain the service you supply
  • By sharing dynamic content with your proposed clients you will spark MDEC engagement; this will lead to your online community growing.
  • By sharing, building up a reference library you will create a "lighthouse", a helpful resource for your community to interact with.
  • Blogging; by targeting the business's you wish to attract is another excellent method of getting introductions to those customers.

This will mark you out as a progressive, helpful and trusted service supplier. Your online community will share this information through MDEC engagement and help you to grow you client list.

Related: How To Successfully Use Pinterest For B2B

MDEC is the magic dust of online engagement.

Over-all strategies are important, tactics are equally important as is the quality of the dynamic content you develop. If these elements are right then they will draw MDEC engagement, if these elements are incorrect nobody will engage.

Remember all online business engagement should be viewed from the perspective of edu-tainment, as well as educating your community you need to provide some level of entertainment, it keeps them motivated.

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Image: "Many diverse people talking with speech bubbles around the planet Earth/Shutterstock"

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