Up Market

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• Top 10 Articles: Feb. 26-March 2, 2012
• Popular SEO Software Unveils New Features
• An Easy Marketing Tip from a Rabbi and a Banana
• What Is Search Marketing?

Top 10 Articles: Feb. 26-March 2, 2012 Posted: 05 Mar 2012 06:00 AM PST Creativity, social media, a profile of a businesswoman who found her career “sweet spot,” and so much more made our Top 10 this week. If you missed any of last week’s most popular stories, we’ve made it easy to check them out here, all in one place. 1. Why Twitter Matters, Facebook Loses and How Pinterest Gets Our Attention On what social channels should you focus your efforts? 2. Are You Crushing Your Creativity? You were born curious and creative. Do all you can to keep following that path. 3. A Toolkit for Productive Messaging Here are some guidelines to keep your messages short, to-the-point and useful. 4. Stop Tweeting and Start Making! If you are offering something truly remarkable then your loyal Fans and Followers will appear and not necessarily online. 5. Young Entrepreneurs the Time is NOW! Now is the time for entrepreneurship education to help our country equip and empower our next generation of innovators. 6. Freedom to Fail Sometimes we can hinder the progress of others by not allowing them the freedom to fail. 7. Project Sweet Spot: Meet Anne Van de Water You need to be crystal clear on the problem you’re solving, and for whom, if you want your business to thrive. 8. Not what you wanted to hear? The bottom line is that you shouldn’t change your advice to meet the hungry needs of a person who already knows what they want to hear just to appease them. 9. Your Prospects Don't See the World Like You The degree to which you understand a person’s reference points will determine how easily you will find marketing and selling to them. 10. Working Hard, Getting Fit There’€™s a new exercise option for people who are glued to their computers: FitDesk.

Popular SEO Software Unveils New Features Posted: 05 Mar 2012 03:00 AM PST SEO PowerSuite gets a great review!

An Easy Marketing Tip from a Rabbi and a Banana Posted: 04 Mar 2012 03:00 PM PST What do rabbis and bananas have to do with marketing? Meet Rabbi Issamar Ginzberg.  You’ve probably noticed right off that he’s an unusual guy.  First of all, he’s a Hasidic rabbi, complete with old-fashioned clothing, a big hat, and long payos (the sidecurls).  But that’s not all that’s different. You see, most Hasidic (very, very Orthodox Jews) shun the Internet and most features of modern life. They tend to be very insular.  They don’t use social media, they don’t interact much with the secular world and they wouldn’t hire anyone outside their immediate circles. Not Rabbi Ginzberg. He is, to coin a phrase, a purple cow. He’s a marketing maven (expert) and a big fan of LinkedIn and social media.  He’s been featured in USA Today, Inc., The Business Insider, and many other mainstream publications, as well as Mispacha (Family) magazine. His favorite editor and press release writer isn’t an observant Jew, or even Jewish at all – she’s a Baptist. He started his first company at age seven. Quoting from his Marketing Strategy – Kosher blog: …First I sold pieces of candy at school. I would buy a box of candy then sell each piece separately. When I wasn't selling candy, and doing my homework, I was drawn like a magnet to computers. He recently spoke at Google headquarters in Israel, and shared some tips from his speech on his blog.  I love his idea about bringing your own guests (say, a client or two), to hear you speak. It adds to your credibility, gets them to kvell about you [praise you to other people], and gives them additional reasons to hire you. My favorite tip is the one about the banana and the gas station.  This is how it works.  When you’re stuck, and can’t think of what to write, just come up with a word (or two) that are totally unrelated to your subject (like a banana, or a gas station, when you’re writing about search engine optimization). Your brain will automatically go on autopilot and start trying to link these seemingly unrelated concepts with a third word, or bridge words. Don’t believe me?  I just tried it, and it works.  Here’s an example (which took me about three minutes to write): What do bananas and search engine optimization have in common? The first one feeds your stomach and is a tasty snack.  The second feeds your brain, and helps searchers find useful information to answer their questions, whether it’s news about Syria, how to start a blog, or even the best way to peel a banana.   (hint, watch a monkey do it.) Oh, and he’s also really good at answering oddball questions about kosher rules, and why the prohibition against cooking a calf in its mother’s milk doesn’t apply to dipping chicken in egg. Photo courtesy of Rabbi Ginzberg

What Is Search Marketing? Posted: 04 Mar 2012 12:00 PM PST Search Marketing, also known as search engine marketing or SEM, is the process of increasing the visibility of a website on search engines.

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