| |  | | | | | | 3 customer comments you can't ignore |  | | By Lauren Friedman
Social media has opened the doors to consumer insight, and not all of it is sunshine and unicorns. There are issues customers voice that need to be addressed, but there are also some that should fall to the wayside. |  | | 5 tips to ease the pain of rich media ad development |  | | By David Simon
Recently, a number of new technologies have arrived that promise to simplify the day-to-day life of the online marketer. Here is a five-point guide to navigating the world of rich media development. | | How to avoid mobile app failure |  | | By Sriram Ramanathan
A half-baked mobile app can stain your brand's image and dissuade valuable consumers. Here are five simple steps to follow for surefire mobile app success. | | Why Amazon will beat Google |  | | By iMedia Editors
Apple, Facebook, Amazon, and Google face major challenges the next two years. Which companies will emerge victorious? Which will take damage? You might be surprised. | | Are You Using Tablets While You Shop? |  | | By Julie Roehm
If you are not, then chances are your favorite retailer will be. Business News Daily predicts that by the end of this year, over 50 percent of retailers will use tablets in their stores. "While only 6 percent of the surveyed businesses report that tablets... | | 5 Ways Facebook's New Timeline for Brands Affects Your Business |  | | By David Clarke
Facebook is launching Timeline for brands to establish a stronger relationship between brands and consumers. Through real-time sharing and the Timeline, Facebook is continuing its path to a more integrated and personal web. New features include... | | Are Marketers Seeing ROI On Billions of App Downloads? |  | | By Jeff Hasen
Over the weekend, Apple announced that it had reached the 25-billion download mark through its app store, which opened in 2008. Further, the company counted 550,000 apps and has reportedly paid developers more than $4 billion in royalties. Impressive... | | Red Bull Timeline Timewarp |  | | By Tom Edwards
The roll-out of Facebook Timeline for brands on leap day proved to be a showcase for brands that were a part of the private beta prior to the roll-out. One of the clear winners out of the gate was Red Bull. Not only has the brand done a great job of... | | The Perils of Ghostblogging |  | | By Tara Meehan
It's the worst kept secret in thought leadership blogging -- the ghostwriter. More and more digital marketing departments are trying to establish and bolster their published footprint. Awareness is one thing; getting CEOs, VPs, and GMs to actually sit... | | | Advertisement
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