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Wednesday, November 07, 2012
Optimal Debuts Audience Matrix Facebook Analytics Tool
Facebook advertising and marketing developer Optimal announced the release Wednesday of its Audience Matrix social analytics product, which taps the company's proprietary consumer analytics database of more than 2.5 million affinities and interests. Optimal said users can mine data by country, age, gender, state, city, DMA, topic interests, mobile device, search behavior and category interests, and apply those criteria to any combination of locations, pages, applications, or categories. The company offered free access... read more>>
U.S. Election Day Transcends Borders On Facebook
People all over the U.S. were posting about either President Barack Obama or Republican challenger Mitt Romney on Facebook during Election Day. But buzz about ballots wasn't limited to the 50 states. Facebook released statistics Wednesday showing that the U.S. presidential election was popular in Canada, the U.K., and Australia. Facebook measured discussion about the election with its Talk Meter, rating terms on a 1-10 scale. While the election had a 9.27... read more>>
Non-Foursquare Facebook Users Can Now Be Added To Foursquare Check-Ins
Users of location-based mobile application Foursquare via Apple iOS (evices can now include their Facebook friends who are not Foursquare users in their check-ins. Foursquare announced the update in a post on its blog, adding that a similar update for Android was close behind: With Monday's iOS update, you can now mention Facebook friends who aren't on Foursquare in your check-ins. Just tap the add friend icon when you're checking in and scroll... read more>>
Bob Dylan's Debut Post On Facebook
The times, they really are a-changing: Bob Dylan posted on Facebook for the first time ever Tuesday, and his inaugural post was related to President Barack Obama. NME reported that Dylan performed in Madison, Wis., Monday night, and Obama had appeared at a rally in the city that same morning, adding that Dylan said during his show: We tried to play good tonight since the president was here today ... Don't believe the... read more>>
Bring Facebook Photos To Life With Top Charms
Facebook photos are a great way to connect with friends and loved ones, but they don't have to stay on your phone or computer. Through an interesting idea, Top Charms, users can bring permanence to their Facebook photos by keeping them in charm form. The project gained popularity on Kickstarter, and it appears ready to share soon. Top Charms is another cool form of social permanence. Earlier this year, we covered Yearly... read more>>
Facebook Insights From The First Social Election
Now that the 2012 presidential election is in the record books, we can start to examine more closely the role that Facebook played in the first "social election" and how the winners and losers used the platform in the waning hours of the race. As of Wednesday morning, the Facebook CNN-Election Insights tool iwa reporting that mentions of President Barack Obama on Facebook in the U.S. were up 119 percent since Tuesday,... read more>>
Facebook Text-Only Posts Beating Photo And Link Posts On EdgeRank
Facebook's changes to EdgeRank have had a chilling effect on visibility and engagement for page owners. And this visibility cold front has suspiciously developed at the same time the social network is deploying enhanced methods for promoting posts for both pages and profiles. Coincidence? Maybe. But what if I told you that the kind of posts we like to share most - links and pictures - have taken a larger hit... read more>>
Facebook's Voting Reminder Has Curious Timing
At the start of Election Day, Facebook pointed out that users will gradually see a prompt at the top of their page (and as a notification on their mobile app) to declare that they've voted and motivate friends to do the same. However, many users noticed that the prompt seemed to be timed to follow moments of inactivity, presumably following a user's journey to the polls. Earlier today, many users noticed that... read more>>
Morgan Stanley On FINRA Arbitration Claim Over Facebook IPO: Not Our Client
Investor Uma Swaminathan of East Brunswick, N.J., filed a claim with the arbitration unit of the Financial Industry Regulatory Authority in July, regarding Morgan Stanley's role in Facebook's botched initial public offering. However, there's one problem: Morgan Stanley said Swaminathan was not one of its customers. Reuters reported that Morgan Stanley filed a complaint with the U.S. District Court for the Southern District of New York, claiming that Swaminathan ordered Facebook shares... read more>>
Facebook Reschedules Gifts Event For Nov. 15
Facebook's Nov. 1 event to promote its Gifts offering, which was postponed by Hurricane Sandy, was rescheduled for Nov. 15 at the same location, iconic toy store FAO Schwarz in New York. According to CNET, Facebook did not offer details about what it will reveal at the event, but the speculation is that retail partnerships will be revealed. Readers: What do you think Facebook will announce about Gifts at FAO Schwarz? Invite image courtesy... read more>>
Facebook Apps Making Sweet Music Through Open Graph
Several Facebook applications have taken advantage of open graph technology to really connect with users. The social network highlighted a few musical apps that have utilized open graph for success, including Songza, 8tracks, and BandPage. Facebook notes that since launching open graph last September, 62.6 million songs have been played 22 billion times - roughly 210,000 years worth of music. Here are some of the apps that have done well with open graph: 8tracks:... read more>>
On Election Day, Facebook Is Buzzing About Romney, Obama, Voting
Facebook is maximizing its Election 2012 resources on Election Day Tuesday, and users can get a sense of what voters are talking about on the U.S. Politics on Facebook page. Not surprisingly, the first release of Election Day data from the Facebook Talk Meter finds that the word "election" is dominating news feeds, followed closely by "Obama," then "Romney," with men scoring higher than women on the 10-point scale. Here's the breakdown... read more>>
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