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Tuesday, November 27, 2012
What Makes A Story Successful On Facebook?
National Public Radio has been wondering: What makes a story tick on Facebook? The company examined its geotargeted stories throughout July, August, and September, and found that nine types of stories in particular tended to do rather well on Facebook: place explainers, crowd pleasures, curiosity stimulators, news explainers, major breaking news, feel-good smilers, topical buzzers, provocative controversies, and awe-inspiring visuals. In February, NPR conducted a similar experiment with its station in Seattle,... read more>>
Black Friday And Cyber Monday: Retailers' Referral Traffic From Facebook, Mall Check-Ins, Fab.com
The huge shopping days of Black Friday and Cyber Monday may be over, but the memories live on, as do the data and statistics, in this case from Facebook and Fab.com. Facebook said referral traffic to Internet retailers from the social network was up 240 percent compared with the average of the past several Mondays, highlighting the following gains: Harry & David (11,425 percent) 1-800-Flowers (5,477 percent) Finish Line (1,213 percent) Coldwater Creek (1,084 percent) American Girl... read more>>
Facebook Promoted Posts Can Now Target Fan Countries
Looking for a way to better target promoted posts? Facebook has the answer. The company recently updated the service, allowing brands to target promoted posts by country. Now if your company has a big following in Japan, Brazil, Ireland, or any other nation, you can target promoted posts to their tastes, Facebook announced: We have released an update to promoted posts to target spend to the countries where most of your fans reside... read more>>
The Dangers Of Facebook Promoted Posts And Suggested Posts
Friends of fans are a valuable group for many businesses on Facebook, and also the ones who see loads of advertising daily through sponsored stories, suggested posts, and promoted posts. While users are sometimes introduced to pages they end up liking, many times, posts from pages they haven't connected with end up being unwanted messages. Social media expert Jon Loomer, in recent blog posts, explained how users aren't shy about voicing... read more>>
Wisemetrics Officially Rolls Out Facebook Analytics Solution
Facebook analytics provider Wisemetrics announced its official launch over Thanksgiving weekend, saying that the timing was tied to the recent changes to Facebook's algorithm and the resulting decrease in the reach of pages on the social network. Wisemetrics said its solution is aimed at helping page administrators measure and optimize their pages' presence in Facebook's news feed, and its features include: The most relevant metrics on easy-to-navigate dashboards, giving users the ability to... read more>>
CollegeHumor Responds To Viral Privacy Notice Hoax With 'Facebook Law For Idiots'
The viral privacy notice hoax that flooded Facebook users' news feeds during Thanksgiving weekend was not only a target of humor from Facebook users, but of CollegeHumor, as well. "Facebook Law for Idiots" is CollegeHumor's message to every "dumb Darryl, gullible Gus, and uninformed Umberto" who fell for the legal terms in the hoax that have nothing to do with Facebook, the Internet, or anything remotely related, such as "The Berne... read more>>
Facebook Users React To Privacy Hoax
The viral privacy notice hoax that flooded Facebook users' news feeds during Thanksgiving weekend spawned some humorous responses that also went viral. Here are a few of the ones we've spotted. Feel free to email any we missed to david@allfacebook.com. Enjoy!... read more>>
Regulators In Ireland, Norway, Sweden, Denmark Take Closer Look At Facebook
While Facebook users continue to spread false information about privacy on Facebook, officials in Ireland, Norway, Sweden, and Denmark are taking a very real look at recent announcements by the social network. The Office of the Irish Data Protection Commissioner said it is seeking "urgent further clarification" from Facebook about the changes it proposed last week to its data use policy and statement of rights and responsibilities, and Deputy Data Protection Commissioner... read more>>
INDICTED: Self-Proclaimed Facebook Co-Owner Paul Ceglia Faces Charges Of Wire, Mail Fraud
The train of bad news for self-proclaimed Facebook co-owner Paul Ceglia kept rolling on, as a federal grand jury in New York voted to indict him on one count each of wire fraud and mail fraud, the same charges that led to his arrest last month. Bloomberg reported that the indictment was released Monday by U.S. Attorney Preet Bharara, adding that each charge carries a maximum sentence of 20 years. According to Bloomberg,... read more>>
Facebook By The Numbers: The 2012 Presidential Race
President Barack Obama had three times as many Facebook friends as his Republican rival, Mitt Romney, on Election Day, and increased his share of Facebook friends 15 times over from 2008, according to a new list of data that examine the 2012 presidential race by the numbers. We just have to trust the campaigns and public Facebook data that TechPresident compiled, since some of the figures can only be verified by staffers. Republicans... read more>>
STUDY: More Facebook Friends, More Problems
Facebook usage can make people feel more self-confident, but a study from the University of Edinburgh Business School shows that it can also lead to higher levels of stress, as users add more people. The simple reason is that as more people are added to a user's social circle - friends, relatives, co-workers, classmates - there's more of a chance for embarrassment or some other kind of faux pas. The study gauged... read more>>
Facebook Taps Google's William Easton To Lead Operations In Australia, New Zealand
Facebook filled a post that has been open since February, tapping Google Asia-Pacific Head of Mobile and Social William Easton to lead its operations in Australia and New Zealand, based in Sydney. Facebook Australia-New Zealand Communications and Policy Manager Mia Garlick, who also came to the social network from Google, confirmed Easton's hire to The National Business Review. According to NBR, prior to Google, Easton held positions in Australia and the U.K. with... read more>>
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SocialTimes Niche Social Networks Reinvent Cyber Monday 2.0
AllFacebook What Can Small Businesses Learn From Big Brands On FB?
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10,000 Words A Journalist's Quick Primer on Who Uses Cell Phones
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TVSpy Study: Local TV Pay Doesn't Keep Pace with Inflation
Lost Remote Why the Social TV Industry Should Pay Attention to Israel's Keshet Media Group
AppNewser 22.4 Percent Of Cyber Monday Shoppers Are Using Mobile Devices: IBM Report
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PRNewser Everyone Fooled by Fake Google Press Release
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FishbowlNY Newspaper Ad Revenue Declines for 25th Straight Time
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FishbowlLA San Francisco Media Blogger Rich Lieberman Makes Impressive Radio Debut
UnBeige Jim Olson, Tom Kundig Among New Members of Interior Design Hall of Fame
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