5 digital trends you need to embrace

September 27, 2012 Issue Subscribe | View online 2nd annual iMedia Agency Awards. Submit your nominations now! 5 digital trends you need to embrace By Kent Lewis As our industry quickly evolves, it's essential to accept the new tools and strategies that will help us succeed. Here are the trends marketers can't afford to ignore. The end of traditional retargeting By Eric Porres With standard retargeting, advertisers can reach a lot of consumers, but the vast majority are not interested in the ad. Here's a new breed of solution that delivers relevant ads to the right consumers. 3 secrets to lasting digital partnerships With Adam Kmiec Don't assume that the company with the coolest new technologies will always be the one a brand partners with. There's more at stake, and today's decision makers are on the lookout for more than sizzle. The Digital Dispatch: Keeping you informed Digitas appoints Adam Shlachter as SVP of media, MoPub hires Paul Gelb as head of strategy, and Getty Images and SparkRebel announce a partnership. Blog Posts What is Your Website For? By Lee Schneider I was talking with a friend who is a branding expert and designer. He said, "Many startups come to us and don't bother with business cards. They want a logo and they want a website up right away." If you want to succeed, you must succeed online. Maybe... The influence of smartphones for in-store retail continues to grow By Todd Sherman Smartphones and retailers accompanying apps are a key tool in the shoppers buying process. While the adoption of mobile payments still remains small, the power of mobile to influence shopping decisions (and ultimately purchases) continues to grow... Shhh… By Doug Weaver Back in July in this space I recommended Susan Cain's "Quiet: The Power of Introverts in a World That Cant Stop Talking." Hearing clips of the authors TED Talk on NPR this weekend has me now doubling down on that recommendation and underscoring some... Simplifying Your LinkedIn Company Page Strategy in Four Easy Steps By Tara Meehan Do you have a LinkedIn Company Page? If you do, good on you! If you don't, well, why not? LinkedIn Company Pages are a marketing must-have for small, medium, and large-scale businesses. When it comes to LinkedIn, it's no longer solely about recruiting.... How One Nonprofit Shattered Expectations with New Technology, Innovative Website By Amy Kauffman The OneStar Foundation, a preeminent state-wide organization based in Austin, TX providing resources for the entire nonprofit sector, recently abandoned old, cumbersome technology to better serve its public. The shift is one that sets an ambitious... Cover Stories iMedia 25: 2012 Agencies to Watch Why Facebook's valuation shouldn't worry marketers 11 mobile startups that will change marketing 11 mistakes to avoid on your digital marketing resume 4 secrets to successful content marketing Latest Jobs Director, Social Media ACCOUNT SUPERVISOR Senior Account Director Sales Manager PR/Communications Manager More jobs >> Upcoming Summits Breakthrough Summit Oct 14-17, 2012 , Austin, TX Agency Summit Dec 2-5, 2012 , Scottsdale, AZ Full calendar >> Special Feature

The email address for your subscription is rssb3@3xchange.info . To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Jason Haffar.