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Home > NewsletterBy guest blogger, Ray Edwards In the course of writing some blockbuster promotions (a number of my sales letters have brought in seven-figure paydays for my clients), I've seen what works when it comes to copy. I believe there is a "magic ingredient" you can inject into any anemic, pathetic, lackluster piece of copy ... and transform that underperforming sales letter into an order-getting engine of prosperity. How did I stumble upon this "secret"? Watching movies. More specifically, watching movie trailers (also known as "previews"). Read more... InfoMedia, Inc., 1151 Eagle Dr. Ste. 325, Loveland, CO 80537, USA |
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