id33b1: Write Better Copy by Watching Movies (joelcomm.com)

joi, 31 mai 2012

Write Better Copy by Watching Movies (joelcomm.com)

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Write Better Copy by Watching Movies
By guest blogger, Ray Edwards
 
In the course of writing some blockbuster promotions (a number of my sales letters have brought in seven-figure paydays for my clients), I've seen what works when it comes to copy.

I believe there is a "magic ingredient" you can inject into any anemic, pathetic, lackluster piece of copy ... and transform that underperforming sales letter into an order-getting engine of prosperity.

How did I stumble upon this "secret"? Watching movies. More specifically, watching movie trailers (also known as "previews").


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