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Thursday, December 13, 2012
Facebook For Android 2.0 Is Built For Speed
Earlier this year, Facebook gave its native iOS application a much-needed speed upgrade. Now Facebook has done the same with its Android app. The social network claims that Facebook for Android 2.0 - available later Thursday - is twice as fast when looking at photos and much quicker to launch. Much like Facebook did with iOS, the company completely retooled its Android app, rebuilding it with native code. Facebook for Android 2.0 will... read more>>
CountMeIn Enters Facebook Social Gifting App Fray
Another take on Facebook social gifting applications comes by way of Toronto in the form of CountMeIn, which offers a fairly standard list of features for the genre, along with a charitable bent. Much like other social gifting apps, CountMeIn allows users to search for gift ideas based on the recipients' likes and interests, also alerting users to birthdays and other events that may prove gift-worthy. Users can organize, promote, and purchase gifts... read more>>
INFOGRAPHIC: Facebook Ads Lead To More Interaction Over The Holidays
Brands on Facebook have been advertising aggressively during this holiday season, knowing that people are willing to buy. New figures released by Kenshoo Social show that people are also more willing to like, comment on, and share Facebook ads around this time. The study found that the return on ad spend for U.S. retailers from Facebook ads hit $10.95 on Cyber Monday, and direct sales revenue through Facebook ads on that... read more>>
Facebook Page Like Ads Can Now Be Created Directly Via Admin Panels On Pages
The new advertising features continue to flow out of Menlo Park, Calif., as Facebook announced that page administrators can now create page like ads directly from the page admin panels on their pages. The social network said the ads are exactly like those that small and midsized businesses can create via the traditional ads create process, and they can appear on mobile or desktop, along with links that encourage Facebook users to... read more>>
UPDATED: Facebook Gives Users More Privacy Options
Facebook has an extensive set of privacy controls, but many users simply don't know how to access them. The site wants to change that. On Wednesday, Facebook announced that it is making it easier to control who sees your posts, such as introducing privacy shortcuts and clearer instructions when posting. Users have been clamoring for easier ways to control their privacy settings, especially as the site changes so often. These tools will... read more>>
Facebook Launches Promote Your App Page For Developers, Highlighting Advertising Options
Developers now have access to a new Promote Your App page from the social network, which functions as a portal highlighting all of the tools available to them for promoting, marketing, and advertising their applications. The Promote Your App page offers overviews of and links to tools including Facebook's app dashboard, power editor, ads create flow, and a list of Preferred Marketing Developers. The page also touts the social network's options for promoting... read more>>
Developers Can Now Link App Pages With App Detail Pages In Facebook App Center
Facebook is now allowing developers to link pages associated with the applications to the detail pages for their apps in app center. According to a post on the social network's developer blog, the pages must be categorized as app pages, and the names of the pages must contain the names of the apps. Linking the pates will result in the addition of "go to app" or "play game" buttons at the top of... read more>>
Facebook Allowing Select Page Administrators To Create Similar Ads On Different Accounts
Earlier this month, Facebook rolled out a feature allowing users to create repeat events, aimed at making it easier to duplicate details from past events if they were similar to those for new ones. Now, the social network is apparently testing the concept with its ad manager, allowing a select group of page administrators who manage multiple pages to create similar ads for their different accounts, including duplication of the targeting... read more>>
Black Friday Influenced Most Popular U.S. Facebook Pages Of November
If you've been following any of AllFacebook's posts about Black Friday, holiday shopping, and Facebook, it's probably no surprise to you that Walmart was the most popular U.S. page on Facebook in November, according to new stats from Socialbakers. Walmart also posted one of the most engaging photos. Major retailers such as Walmart (first) and Target (third) found their way to the top of the list, while Samsung Mobile, with phones that... read more>>
Big Brands Placing Holiday Bets On Facebook Domain Sponsored Stories
On Black Friday, I posted an update on Facebook with an affiliate link to Amazon's product page for Razor scooters. Nearly two weeks later, Dec. 6, this update was still showing up in the feeds of friends, only the post had been changed slightly, with a sponsored designation. This is a prime example of Facebook's domain sponsored stories in action. Domain sponsored stories, introduced as an ad option last year, give an... read more>>
Social Gifting On Facebook Trending Toward Local Experiences
As Facebook looks for ways to monetize its presence, the company rolled out Gifts earlier this year - a program that is now available to all U.S. users. But Facebook wasn't the first, and certainly won't be the last, to test the social gift market. Several other companies - such as Plumfare, Boomerang, Treater, and GiftHit - use Facebook to deliver experiences that can't be captured with gift cards. Gifting services love... read more>>
Amazon Friends & Family Gifting Feature Taps Into Data On Facebook Friends
Ecommerce giant Amazon incorporated Facebook into its new Friends & Family Gifting feature, which allows its customers to tap into the social network, as well as Twitter and Pinterest, for shopping help. Friends & Family Gifting aids Amazon users with keeping track of birthdays and other events, as well as shopping reminders and gift ideas. Its Gift Lists feature allows users to create and share gift ideas via Facebook, Twitter, Pinterest, and... read more>>
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