Why there's no sexism problem in digital

September 4, 2012 Issue Subscribe | View online Why there's no sexism problem in digital By Dimple Thakkar Despite an abundance of resources, the topic of women facing discrimination in the tech and digital world doesn't seem to change or go away. Read one CEO's take on the problem. How Pinterest and Instagram are changing your brand strategy By Teresa Caro Visual social platforms create genuine brand stories with inspirational imagery. Here's what to consider before developing your visual content strategy. 4 ways brands can leverage video-sharing apps By Joseph Vito DeLuca Video-sharing apps like Viddy and Socialcam blend social and video to create thoroughly engaging consumer experiences. Here's how to make sure your brand doesn't miss out. How standardization and creativity can co-exist By Martin Betoni The ad format standards that proved so liberating more than a decade ago have become handcuffs for the creative thinkers in our industry. Here's how the two can exist side-by-side. Blog Posts Retailers and Smartphones: It's not if or when...it's how By Todd Sherman We've all seen the numbers of how many people have smartphones, and we know they're using them to help with shopping. But if your memory is like mine, here is a quick refresher: There are over 100 million smartphones in the U.S. and that number is... Will you send emails 5 years from now? 10 tips to tackle change By Geetanjali Dighe I read this tweet on my timeline this week, "Neil Armstrong may well be the only human being of our time to be remembered 50,000 years from now" and wondered about the change the Apollo and Curiosity generation has seen. We marketers have been especially... Building Communities of Passionate Users: What I've Learned By Kristin Hambelton In the words of American farm worker, labor leader, and civil rights activist Cesar Chavez: "We cannot seek achievement for ourselves and forget about progress and prosperity for our community... Our ambitions must be broad enough to include the... Twitter Interest Graph By Tom Edwards Today featured a rather large announcement from Twitter regarding the future of their advertising product. According to multiple sources the announcements hit the wire today. I was at Twitter HQ in San Francisco just a few days ago and the Twitter... "Local" is Trending By Leslie Van Zee When it comes to advertising today, local is trending. We can see this from examples in the industry as well as in changes to Google search and the way people are using social media. With Smartphones in the hands of most consumers... Strategy and Tactics: A Mutual Exclusion Fallacy By Scot Wheeler Going about the work of digital marketing, I frequently hear a common theme from clients and colleagues; I/we don't want to be stuck doing tactical work. I/we want to do more strategic stuff. Being the strategic partner or the strategy guru setting... 5 Ways Brands Can Leverage Social Media For Their CRM Efforts In Today's Digital World By Dave Carroll In this age of customer engagement the relevant brands of tomorrow are leveraging social media for their customer relations today. I'd like to share 5 tips that any brand can employ to strengthen their connection to customers.1) Crowd Source for... Pioneering. By Doug Weaver Over the years I've used this space to offer reviews and amplification of books that I think are important to the digital advertising and marketing community. Some are directly about sales theory (The Challenger Sale); others about how we think and... Cover Stories 6 design considerations for touch tech 5 reasons your brand doesn't need Facebook 4 broken promises agencies make to brands 4 reasons Facebook ads flop 9 radical technologies transforming digital marketing Latest Jobs Senior Director Ad Operations - roll your sleeves up Inside Sales Manager Marketing Digital Product Manager Sr (or Job Family (Technical Product Manager Sr)-53776 Manager of Backlist Marketing VP Ad Ops - digital media agency More jobs >> Upcoming Summits Brand Summit Sept 9-12, 2012 , Coronado, CA Breakthrough Summit Oct 14-17, 2012 , Austin, TX Agency Summit Dec 2-5, 2012 , Scottsdale, AZ Full calendar >> Special Feature Jessica Bowman, CEO of SEOinhouse Gurbaksh Chahal, Founder and CEO, Radium One Natalie Cupps, VP Digital Marketing and Sales, LACED Agency Rebecca Denison, Senior Social Media Analyst, Digitas Sheldon Gilbert, Founder and CEO, Proclivity Systems Rei Inamoto, Global Director, AKQA Joshua March, Co-founder and CEO, Conversocial Mihael Mikek, CEO and Co-Founder, Celtra Stephanie Shkolnik, Social Media Director, Digitaria Dana Todd, SVP of Marketing and Business, Performics We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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