CMOs and CIOs, It's Time to Mend Those Fences
If ever there were two sides in greater need of a relationship counselor it's the chief marketing officer (CMO) and chief information officer (CIO). Like the Hatfields and Macoys, the two have traditionally found themselves on opposite sides of the fence. However, unlike this feud, the CMO and CIO have no choice but to find a resolution. In fact, it's in their best interests to do just that. Before the explosion of social media and mobile devices, the CIO's...
Yuchun Lee | Strategies |      
Where Have All the Control Groups Gone?
In an age where the mindset around email marketing is quantity over quality, the idea of a "control" group has all but disappeared.
Kara Trivunovic | Advanced Email Marketing | Print version RNC Video: Minnesota State Candidate Used Facebook Ads to Hit Fundraising Goal
After weeks of traditional methods, Adam Pace reached his fundraising goal with Facebook ads.
Kate Kaye | Strategies | Print version Failure to Beat Nielsen Led Google to Pull Plug on TV Ads
Google tried to convince cable and satellite operators to license their set-top box data so it could compete with Nielsen ratings service.
Matt Kapko | Strategies | Print version Bing Adds Facebook Photo Search
Bing has now added the ability to search for photos shared by all your Facebook friends.
Thom Craver | Social Media | Print version 5 Reasons SEM Agencies Should Do Social and SEO
The evolution of social media advertising and earned social media has several factors that make the expertise of the SEM and SEO agency and team relevant to social media.
Kevin Lee | Paid Search | Print version Why Vendors Need Better Targeted Marketing
When you market are you doing it in a format that shows off your strengths and uniquely represents your services?
Jack Aaronson | ROI Marketing | Print version So How'd We Do? Revisiting 'The Digital Olympics'
How Twitter, NBC, BBC, and others fared during the London Olympics.
Andrew Solmssen | Strategies | Print version Moms Get Smart About Smartphones for Back-to-School
But will marketers make the grade?
Anna Bager | Mobile | Print version Advertisers Gain Interest-Based Targeting on Twitter
Twitter now offers a new targeting option that includes more than 350 interests.
Matt Kapko | Social Media | Print version Voter File Data Comes to Facebook Ads
Two digital ad firms that offer voter file-driven ad targeting - Intermarkets and CampaignGrid - are now part of the social giant's growing group of third-party exchange partners.
Kate Kaye | Strategies | Print version | 
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