I Need Discipline

Hunting for a Good Domain Name
Let Frank Sinatra Put the Swing into Your SEO
Four Major Mistakes to Avoid in Your SEM Campaigns

Posted: 27 Aug 2012 07:24 AM PDT

Domain names are crucial factors to your site. It is your identity in the internet. For web users and potential customers your domain name is your brand. It instantly adds credibility to your business. No wonder why a lot of business owners and huge corporations pay sky-high fees for a great domain name. A successful domain name makes successful online visibility and not to get lost in cyberspace.

Due to the great demand for domain names, finding an obtainable domain name can be done in various ways. However, it doesn’t change the fact that looking for an available name would still take a lot of creativity, strategy and patience.

Ways to Address Problems with Identify Appropriate Domain Names

For newbies – If creating a “killer” domain name from scratch is extremely challenging for pros, finding an obtainable domain name can be a daunting task when you are a newbie. However, if you do not have any idea what and where to look for one, there are free keyword suggestion tools to get you started. These tools will help you develop various combinations for keywords or key phrases for your targeted niche.

How to use free keyword suggestion tools

Here, all you have to do is enter a specific phrase or phrases, or words to locate the domain name you want. Once you do this, results will appear where you can choose from. Many offer the option of sorting by price range and extension, enabling filters to sort out the less desirable results.

By utilizing these tools, you will be able to establish some filters that will help you locate relevant keyword or key phrases that generate the highest volume every month. Its major benefit is generating income through price per click services. Plus you could attract an increased number of viewers and clients through this process.

Although the key phrases or keywords having the highest pay may not be accessible, you can still discover a lot of other domain names in the middle class and eventually, you can increase its look volume as your site progresses. Keywords plus a catchy brand name word are viable options.

Use of analyzers

As soon as you have identified your goal key phrases, it is now the time to determine if you can get accessible domains out of it. You could use numerous tools, otherwise known as analyzers in order to perform such process. By simply entering the key phrases on the search bar of the interface, you will be able to see a list of available domain names. You just have to choose the best and the ideal one for your business.

For unavailable domain names – You might have listed hundreds of possible domain names for your business that can best target your niche. But the results came in and nothing on your list was available. It was either the name has already been taken or currently in use. Yes, it was frustrating but what choice do you have?

Sure you could wait for the domain to expire but then again you wouldn’t want to wait that long. Now, if you have just started with your business then you can purchase premium domains.

What Are Premium Domains?

Premium domains, otherwise known as aftermarket domains, secondary market domains, and pre-registered domains, are domain names that have been registered in the past and are being offered for resale. Typically, these are keyword rich domains, free of dashes and numerals and having fewer than 4 words.

One of the advantages of premium domains is its marketability. They are easy to remember and often associated with popular search terms, making them more attractive than domains taken from domain registrars.

Conclusion

Always remember that it takes time, effort and resources before you can find the perfect domain name for your business. This is a worthwhile activity since you can learn and experience firsthand how it is to establish your own website. In the end, just make sure to be creative and accurate. Familiarize yourself with current domain sales so you will be equipped to make an appropriate bid on a desirable domain name.

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Let Frank Sinatra Put the Swing into Your SEO

Posted: 26 Aug 2012 06:53 AM PDT

Frank Sinatra is one of those singers I hated even before I had even really heard his work. I was sort of familiar with My Way but I disliked what I had heard of it and assumed the rest of his work was along the same lines.

Then one day a friend of mine gave me a cassette of Sinatra songs. I thanked him for it and instantly put it in my ‘soon to get taken to the charity shop’ pile next to Milli Vanilli and that chap with the big hair who sang about flying dogs and stories that never end.

This was the destiny which awaited my Sinatra cassette and I would probably never have got another chance to properly listen to him. However, the gods of swing work in mysterious ways and one day that cassette ended up in my car somehow and I stuck it on before making a long journey. I have been hooked on the chairman of the board ever since then and even discovered some SEO messages in his songs.

The Best Is Yet To Come

This is one of my favourite Sinatra songs and it talks to us about how the good times are only just starting. It is a very positive song which is about the start of new romance but I guess you could fit it into other situations too and I like to put it on while I work. When you start off on a new career it is important to get that feeling of excitement and limitless possibilities which SEO definitely gives you. No matter how well you have done until now, the best is definitely yet to come.

I've Got You Under My Skin

For years I searched for a job which I could enjoy doing and feel proud of. I am sure I am far from being the only person who has been through this but I managed to finally find a career which has got under my skin and that I, frankly, get a kick out of. The feeling of doing a job which is right for me lets me do my daily work in a much happier frame of mind and lets me carry it out to a higher standard. I don’t only have Sinatra to thank for that but he helps remind me of what I have sometimes.

Ev’rybody Has the Right to Be Wrong (At Least Once)

Is this even a Sinatra song? It wasn’t on my famous cassette and I have never heard it but when was I was checking the spelling of some of these songs I saw this one listed as well. Francis Albert Sinatra actually sung a huge amount of songs in his lengthy career and this must be one of those which slipped me by (along with April Played the Fiddle and The Coffee Song). Anyway, the title sums up a truth in that you can’t expect to be right 100% of the time in anything you do. In the SEO world you will sometimes learn more from your mistakes than from what you do right, and that is no bad thing.

I’ve Got the World on a String

The feeling of being on top of the world is well conveyed in this song and it is a feeling I sometimes get when I complete an SEO job successfully. Knowing that you have provided the way for the public to find what they are looking for that bit more easily is fantastic and it certainly beats working in a stuffy office doing a boring job and having to suffer your boss going on all day about his blooming trips to the golf course while drinking watery tea (not that I am still bitter about it though).

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Four Major Mistakes to Avoid in Your SEM Campaigns

Posted: 25 Aug 2012 06:38 AM PDT

Search Engine Marketing (SEM) campaigns is a type of Internet marketing campaign that raises websites visibility in SERPs (search engine results pages) and is achieved by a combination of a number of strategies such as off-page and on-page optimization as well as advertisements (contextual ads, paid placements and inclusions). Whether you’re new to search engine marketing or an old pro, be sure to avoid these four major mistakes in your SEM campaigns.

Concentrating on Main Keyword Phrases Only

If you want to be successful in SEM campaigns, you need to ensure you concentrate on both the main keywords as well as long-tail keywords (also known as LSI keywords). The long-tail keywords are very important since they will ensure you target people who are looking for a certain specific thing. Such people are likely to buy compared to targeting people who get you through general terms or keywords. Furthermore, the use of long-tail keywords will ensure you get a higher ROI and click conversion. While planning your SEM campaigns it is wise to ensure you include all the long-tail keywords that are closely related to what you are promoting in your SEM campaign.

Unwise Keyword Bidding

The second mistake you should avoid when you are conducting an SEM campaign is bidding for keywords foolishly. You need to look at various things on any keywords before bidding on it. Some of the important considerations include the cost of the keywords, how close it is to the specific products you are promoting in your SEM campaigns, the number of global searches that the specific keyword has and most important the competition on the keyword. Going for a highly competitive keyword might mean you will spend more. There are several keyword analysis tools, which you can use; including the free one offered by Google and it can help you know which keywords to choose.

Not Measuring SEM Campaign Results

The third deadly mistake that most people normally commit while carrying out their SEM campaigns is using the various methods of SEM campaigns without measuring each of the method’s effectiveness. You need to get a good analytic tool to help you measure the success of each SEM campaign strategy you have employed. Measuring SEM results is the only way to know which method works and which one does not work. You might be spending much of your resources on advertising yet what brings you better results is SEO.

Copying Tactics of Your Competitor

Most webmasters are fond of copying SEM strategies their competitors are using blindly without knowing the reasons why the strategies have been adopted. You need to come up with your own objectives and goals you need realized at the end of the SEM campaign. While doing so, take into account the size of budget you have. When you start measuring your own results, you need to implement some of the obvious changes that your SEM analysis reveals. A good SEM campaign needs to be changed from time to time after measuring the results it brings.

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