id33b1: Preview of Twitter Advertising Platform for B2B Companies

vineri, 4 mai 2012

Preview of Twitter Advertising Platform for B2B Companies

Posted: 03 May 2012 05:51 AM PDT

Earlier this year Twitter announced a partnership with American Express to make their self-serve advertising platform available to a limited number of small businesses. We signed up for SocialMediaB2B.com because access to Twitter’s advertising platform previously has been limited to those with big budgets. This leaves out many B2B companies. We offer this preview of what Twitter’s advertising platform looks like, so you can explore the option of promoted accounts and promoted tweets with the knowledge of how the platform works. Choose a target and a budget, and Twitter does the rest. Click on each image to enlarge it and view in new tab.

Welcome Screen

Geographic Targeting

Select where your target audience is located. You can break this down by country or metropolitan area. I looked at Google Analytics and Facebook Insights to determine top countries for the SocialMediaB2B audience.

Promoted Account

Select a daily amount to spend on promoting your account to relevant people. Twitter will charge you a variable amount for each new follower. Many B2B companies have successfully used promoted accounts to grow their followers to increase the reach of their content.The amount entered is not a recommendation, but is just for example purposes.

Promoted Tweets

Select a daily amount to spend on promoting your most engaging tweets to relevant people. Twitter will charge you a variable amount for each click. Twitter will only promote existing tweets, and their algorithm chooses the more popular ones, based on retweets and clicks. The amount entered is not a recommendation, but is just for example purposes.

Payment Information

And finally, you have to pay for all of this. In the case of this example, I am required to use my American Express card since they sponsored the promotion. Once this is fully rolled out, there will be other payment options.