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marți, 1 mai 2012

I Need Discipline

I Need Discipline

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Google Analytics for Beginners

Posted: 01 May 2012 03:59 AM PDT


Google Analytics evaluates website traffic and visitor behaviour from the time the person enters the site until the point of leaving. Google Analytics can be added to any site by inserting a small line of code. Free plugins are available for content management systems (CMSS) such as Word Press. Other content management systems will require work with a web designer to add the code manually.

Once the code is entered, Google Analytics collects data; generating reports every 24 hours after the data has been collected. Manual statistics may be gathered from the Dashboard. The interface is just the front for a powerful back-end reporting system which is capable of crunching a lot of data.

Page-views will be listed as well as the number of unique page views that your site gets within a given time frame. The time on page option tells the webmaster how much time users spent on a particular page. Bounce rate indicates how many people left an owner’s site without viewing another page. The per cent exit shows the number of people who left an owner’s site to visit another site. Exiting does not include visitors who close their window or completely shut down their browser. Information on other pages may be found in the Content menu.

What are Traffic Sources?

Traffic sources describe where website traffic originates; it can originate from one or more of the following locations: Search engine traffic, pay-per-click marketing advertising, blog postings and countless other locations can be the origins of website traffic. Google Analytics analyses the behaviour of each visitor as they navigate from the original source throughout the website.

How to Understand Traffic Sources

Traffic sources help marketers in ecommerce understand what aspects of the marketing campaigns are working. Site content and advertising are also evaluated through Google Analytics. Traffic Sources are separated into three categories: Direct traffic, referring traffic and search engine traffic.

Direct Traffic – Direct traffic describes visitors who arrive directly to the website by typing the URL into the browser’s address bar or by clicking on a link in an email, SMS or chat message. Clicking on a bookmark is another form of direct traffic. Many experts comment that direct traffic is an indicator of offline marketing success and brand strength success.

Referring Traffic – Referring site traffic describes visitors who select a link on another site and land on a company’s site.

Search Engine Traffic -Search engine traffic originates from visitors clicking on a page in any search engine. Search engine traffic is divided into the following categories:

Search and Non-Search

Search and non-search traffic indicate two entry points to a website. Search typically originates from a search engine such as Google. Non-search traffic may originate from an article or blog through an embedded link.

Organic and Paid

Organic or non-paid search engine traffic originates from a natural search result. CPC or paid search engine traffic originates from purchased advertisements. If traffic is generated, it typically means you have good software or good content. Learn the keywords driving the traffic in order to benefit from these.

What are Referrers?

Referrer traffic is an indicator of social media marketing success. The metric counts the number of visitors who found a link on one site and clicked to be directed to your business site.

Why Should You Add Secondary Data Columns?

Secondary columns simply allow users to view and manipulate data gathered from Google Analytics easier. Add the columns to make data manipulation a much simpler task.

Matt Beswick runs a Electric Dialogue an SEO agency, among his clients he lists Calle Arco.

Why You Shouldn’t Bother Freelancing Only Part-Time

Posted: 01 May 2012 03:50 AM PDT


“Go big, or go home.” It’s a common sentiment in sports, and the mentality can be applied to just about anything you do. Especially in your career, you can’t afford to do things modestly. Particularly when you’re self-employed, you have to motivate yourself to “go big” because no one else cares as much as you do about your success. No one’s going to be particularly upset if you “go home,” unless it’s a client in the middle of a job, of course. If you currently do, or want to do, freelance work, you have to put everything you’ve got into it. If you’re only going to freelance part-time, you shouldn’t even bother, and here’s why.

Part-Time Work, Full-Time Stress

Freelancing isn’t something you can do for just an hour or two a week. Whatever job you do will almost certainly require more time than that. If you’re working part-time, you have to do your freelance work after you’ve done your primary job and taken care of your personal responsibilities. You have very little free time already, so finding a way to do freelance work is only going to give you added stress and pressure. You might only be freelancing part-time, but you’ll feel just as much stress as with a full-time position. You still have to put as much effort into freelancing as you do with your main job.

Making the Extra Effort

Because you’re putting so much extra effort into your part-time freelance work, it’s going to take on more importance than you’d expect from a side gig. You’re working hard to please your clients in the hours you are actively working, and you will inevitably find yourself worrying about your freelance work during your off hours, too. Since you’re putting all this concentration into your work, why don’t you just make it a full-time gig? If you don’t, you’ll be putting in close to full-time effort for part-time pay. Why don’t you just raise the stakes and go all in?

Quality of Service

Another thing to consider is the quality of the services you can offer your clients when you’re only working part-time. Are you giving them less than you would if you had more time to devote to them and their projects? You’re only doing a disservice to your clients and yourself by limiting your freelance work to part-time. With part-time work, you have a primary job that will take precedence over your freelancing. If something unexpected comes up, your freelance work clients are going to suffer, and you may be unable to deliver what you promised.

The Bottom Line

When it comes down to it, you need to make a stronger commitment to freelance work or abandon it altogether. You’re going to have to decide what is more important to you – your conventional job or your freelancing work. Until you do, you’re cheating them both. It’s time to pick one and stick with it, not continue to split your efforts between both.

Alexandra Kelly is a school teacher and dedicated mother who loves to travel when she gets the chance. This summer her family is getting the trip of a lifetime when they travel to South Africa with a trip booked through One and Only, Cape Town. She cannot believe how lucky she is to be able to experience some of Cape Town’s luxury accomodations.

Monetizing your Website

Posted: 01 May 2012 03:39 AM PDT


So, you have a successful and popular website or blog, with hundreds or even thousands of unique visitors every week. How do you go about turning those visitors into income?

There are a variety of different methods that you can use. Let’s say you run a website and blog about the Ocoee river, focusing on tips and advice for Ocoee rafting enthusiasts.

Selling Advertising

Perhaps the most common way of monetizing a website like this is the placement of ads on your website that you get paid for views or clicks.

Google Ads are a popular method of making an income from advertising, and the Google team has made it easy to incorporate their ads onto your site.

However, you could also take control of your own advertising and contact rafting companies or outdoor supply companies, offering to place their ads on your website for a fee. You need to be careful that you do not overload your page with ads, as this can turn off visitors and end up losing you traffic.

Selling Products

The Amazon affiliates program allows you to gain a commission every time someone purchases a product from Amazon after clicking a link on your website. Placing links to rafting and river supplies on your Ocoee rafting website could net you a significant income, especially if you point your visitors towards them.

Make sure not to irritate your visitors by recommending products that they do not want, as this can adversely affect your reputation. Alternatively, you could set up an online store where you sell products that you have sourced yourself. You could also develop your own products, such as ebooks with tips and advice on getting the most out of the area.

Offering Reviews

While taking payment from companies to review their products on your website can net a significant level of income, you need to be very careful not to damage your reputation. If you decide to go this route, you should be up-front with your readers, letting them know that you have been paid for your review.

You should always give your honest opinion on each product or service that you are reviewing. After all, while a company might not give you more business due to an honest but negative review, if your readers no longer return due to feeling that you are a corporate shill, you will lose out on much more.

The particular method of monetization that you choose is entirely dependent on your website and your individual circumstances. The number one lesson you should always bear in mind when monetizing your website is that you need to strike a balance between gaining an income and keeping the elements that made your website popular to begin with.

Post by guest blogger Shane, a writer who enjoys blogging about online business, from Ocoee river websites to blogging.
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