6 lessons in launching a branded YouTube channel

May 4, 2012 issue Forward this newsletter  |   Subscribe  |   View online   6 lessons in launching a branded YouTube channel By Michael Estrin If brands are becoming content publishers, then it's time for a crash course in launching your YouTube channel. Here's what you need to know. New insights into shopper marketing By Neel Grover The offline and online worlds are blurring, and consumers are turning to an ever-widening variety of information sources before making a purchase. Learn how to adapt accordingly. Viral voices: Why one producer went digital By Lucia Davis Producer Zack Coffman talks about niche audiences and how his latest project could only work in digital channels. Why product videos make people buy stuff By iMedia Editors Companies like Bed Bath & Beyond, Sephora, Lands' End, and Dell are using video to show their products in action. But do product videos actually increase the likeliness of purchase? LATEST BLOG POSTS More posts What are the implications of the NewFronts (digital upfronts)? By Jeff Hinz Yes, it's an industry first. And yes, it's taking a cue from broadcast television by following the money. The key participants of this year's Digital Content NewFronts (Hulu, Microsoft Advertising, AOL, Yahoo, Google/YouTube, Vevo, Disney) are... Creativing :: The rise of visuals in social media, PR agencies moving into agency territory, and digital agencies' big 2011 revenue gains By Doug Schumacher Links pointing to the future of marketing, from the co-founder of content strategy tool Zuum. The Rise of the Visual Social Network. Infographic on the increasing use of photos in social media. Several weeks ago I posted a report on the Zuum blog on... How brands can engage teens online By Tamara Littleton Brands are becoming quite good at connecting with adult fans online. Most know the best ways to entice fans into "liking" them on Facebook or replying to them on Twitter. Targeting a teen audience, however, is a whole different challenge. An audience... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. New opportunities in native advertising 3. 3 ways brands are still failing at social media 4. How Siri is going to completely change your job 5. The dirty truth about Facebook commerce SUMMIT COVERAGE More photos Seth Kean, VP, Brand Sales, Social Theater Danielle DeTitta, Director, Brand Sales, Social Theater See who else went...   Join us at these upcoming events Full calendar »   Agency Summit May 20-23, 2012 Colorado Springs, CO Summit info Entertainment Summit Jun 26, 2012 Hollywood, CA Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info   Advertisement     LATEST JOBS More jobs Corporate Marketing Manager Manager, Integrated Marketing (1 of 2) Account Planner Media Supervisor Media Print Planner Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Andrea Krohnberg Engagement Strategist, Bridgz Marketing Group See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is rssb3@3xchange.info. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.